Coverart for item
The Resource Marketing to the campus crowd : everything you need to know to capture the $200 billion college market, by David A. Morrison, (electronic resource)

Marketing to the campus crowd : everything you need to know to capture the $200 billion college market, by David A. Morrison, (electronic resource)

Label
Marketing to the campus crowd : everything you need to know to capture the $200 billion college market
Title
Marketing to the campus crowd
Title remainder
everything you need to know to capture the $200 billion college market
Statement of responsibility
by David A. Morrison
Creator
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Morrison, David A.
Dewey number
658.8/34/0842
LC call number
HF5415.332.S78
LC item number
M67 2004
http://library.link/vocab/subjectName
  • College students as consumers
  • Marketing
Label
Marketing to the campus crowd : everything you need to know to capture the $200 billion college market, by David A. Morrison, (electronic resource)
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. 233-239) and index
Contents
  • A few notes -- Going back to school -- Why college marketing? ("what's all the fuss?" -- College marketing : past, present & future, or, the rise and "semi-fall" of the school monopoly -- The pre-college market -- The college market -- The post-collage market -- Gatekeepers : reaching the motherload through "big mother" -- The influencers -- Reaching the college crowd -- Seasonal marketing -- The Daewoo Motor Company : a good idea gone bad -- The co-branding strategies -- Concluding thoughts from a seasoned "insider" -- We want to hear from you!
  • A few notes -- Going back to school -- Why college marketing? ("what's all the fuss?" -- College marketing : past, present & future, or, the rise and "semi-fall" of the school monopoly -- The pre-college market -- The college market -- The post-collage market -- Gatekeepers : reaching the motherload through "big mother" -- The influencers -- Reaching the college crowd -- Seasonal marketing -- The Daewoo Motor Company : a good idea gone bad -- The co-branding strategies -- Concluding thoughts from a seasoned "insider" -- We want to hear from you!
  • A few notes -- Going back to school -- Why college marketing? ("what's all the fuss?" -- College marketing : past, present & future, or, the rise and "semi-fall" of the school monopoly -- The pre-college market -- The college market -- The post-collage market -- Gatekeepers : reaching the motherload through "big mother" -- The influencers -- Reaching the college crowd -- Seasonal marketing -- The Daewoo Motor Company : a good idea gone bad -- The co-branding strategies -- Concluding thoughts from a seasoned "insider" -- We want to hear from you!
Control code
OCM1bookssj0000281752
Dimensions
24 cm.
Dimensions
unknown
Extent
xix, 249 p.
Governing access note
License restrictions may limit access
Isbn
9780793186006
Isbn Type
(6x9 hardcover)
Lccn
2004001493
Other physical details
ill.
Specific material designation
remote
System control number
(WaSeSS)ssj0000281752
Label
Marketing to the campus crowd : everything you need to know to capture the $200 billion college market, by David A. Morrison, (electronic resource)
Publication
Bibliography note
Includes bibliographical references (p. 233-239) and index
Contents
  • A few notes -- Going back to school -- Why college marketing? ("what's all the fuss?" -- College marketing : past, present & future, or, the rise and "semi-fall" of the school monopoly -- The pre-college market -- The college market -- The post-collage market -- Gatekeepers : reaching the motherload through "big mother" -- The influencers -- Reaching the college crowd -- Seasonal marketing -- The Daewoo Motor Company : a good idea gone bad -- The co-branding strategies -- Concluding thoughts from a seasoned "insider" -- We want to hear from you!
  • A few notes -- Going back to school -- Why college marketing? ("what's all the fuss?" -- College marketing : past, present & future, or, the rise and "semi-fall" of the school monopoly -- The pre-college market -- The college market -- The post-collage market -- Gatekeepers : reaching the motherload through "big mother" -- The influencers -- Reaching the college crowd -- Seasonal marketing -- The Daewoo Motor Company : a good idea gone bad -- The co-branding strategies -- Concluding thoughts from a seasoned "insider" -- We want to hear from you!
  • A few notes -- Going back to school -- Why college marketing? ("what's all the fuss?" -- College marketing : past, present & future, or, the rise and "semi-fall" of the school monopoly -- The pre-college market -- The college market -- The post-collage market -- Gatekeepers : reaching the motherload through "big mother" -- The influencers -- Reaching the college crowd -- Seasonal marketing -- The Daewoo Motor Company : a good idea gone bad -- The co-branding strategies -- Concluding thoughts from a seasoned "insider" -- We want to hear from you!
Control code
OCM1bookssj0000281752
Dimensions
24 cm.
Dimensions
unknown
Extent
xix, 249 p.
Governing access note
License restrictions may limit access
Isbn
9780793186006
Isbn Type
(6x9 hardcover)
Lccn
2004001493
Other physical details
ill.
Specific material designation
remote
System control number
(WaSeSS)ssj0000281752

Library Locations

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      1 University Blvd, St. Louis, MO, 63121, US
      38.710138 -90.311107
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