Coverart for item
The Resource Measuring the effectiveness of image and linkage advertising : the nitty-gritty of maxi-marketing, Arch G. Woodside

Measuring the effectiveness of image and linkage advertising : the nitty-gritty of maxi-marketing, Arch G. Woodside

Label
Measuring the effectiveness of image and linkage advertising : the nitty-gritty of maxi-marketing
Title
Measuring the effectiveness of image and linkage advertising
Title remainder
the nitty-gritty of maxi-marketing
Statement of responsibility
Arch G. Woodside
Creator
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Woodside, Arch G
Illustrations
illustrations
Index
index present
LC call number
HF6161.B4
LC item number
W67 1996
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Advertising
  • Brand choice
  • Corporate image
Label
Measuring the effectiveness of image and linkage advertising : the nitty-gritty of maxi-marketing, Arch G. Woodside
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
33862670
Dimensions
24 cm
Extent
xxiv, 251 pages
Isbn
9780899309842
Isbn Type
(alk. paper)
Lccn
95050739
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
Label
Measuring the effectiveness of image and linkage advertising : the nitty-gritty of maxi-marketing, Arch G. Woodside
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
33862670
Dimensions
24 cm
Extent
xxiv, 251 pages
Isbn
9780899309842
Isbn Type
(alk. paper)
Lccn
95050739
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations

Library Locations

    • Thomas Jefferson LibraryBorrow it
      1 University Blvd, St. Louis, MO, 63121, US
      38.710138 -90.311107
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