Coverart for item
The Resource Measuring up : how advertising affects self-image, Vickie Rutledge Shields with Dawn Heinecken

Measuring up : how advertising affects self-image, Vickie Rutledge Shields with Dawn Heinecken

Label
Measuring up : how advertising affects self-image
Title
Measuring up
Title remainder
how advertising affects self-image
Statement of responsibility
Vickie Rutledge Shields with Dawn Heinecken
Creator
Contributor
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Shields, Vickie Rutledge
Dewey number
305.3
Government publication
government publication of a state province territory dependency etc
Illustrations
illustrations
Index
index present
LC call number
P96.G44
LC item number
S54 2002
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Heinecken, Dawn
http://library.link/vocab/subjectName
  • Gender identity in mass media
  • Advertising
  • Semiotics
Label
Measuring up : how advertising affects self-image, Vickie Rutledge Shields with Dawn Heinecken
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages [187]-195) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • 5.
  • Weighing in and measuring up
  • 6.
  • Elizabeth's story
  • 7.
  • Differences within gender : manufacturing distance
  • 8.
  • Interventions and changes
  • 9.
  • Final thoughts
  • 1.
  • Theory and method
  • 2.
  • Stereotypes and body parts : advertising content
  • 3.
  • What do ads teach us about gender
  • 4.
  • Signs of the times : a semiotics of gender ads
Control code
47183645
Dimensions
24 cm
Extent
xvi, 206 pages
Isbn
9780812217919
Isbn Type
(pbk. : alk. paper)
Lccn
2001041462
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
Label
Measuring up : how advertising affects self-image, Vickie Rutledge Shields with Dawn Heinecken
Publication
Bibliography note
Includes bibliographical references (pages [187]-195) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • 5.
  • Weighing in and measuring up
  • 6.
  • Elizabeth's story
  • 7.
  • Differences within gender : manufacturing distance
  • 8.
  • Interventions and changes
  • 9.
  • Final thoughts
  • 1.
  • Theory and method
  • 2.
  • Stereotypes and body parts : advertising content
  • 3.
  • What do ads teach us about gender
  • 4.
  • Signs of the times : a semiotics of gender ads
Control code
47183645
Dimensions
24 cm
Extent
xvi, 206 pages
Isbn
9780812217919
Isbn Type
(pbk. : alk. paper)
Lccn
2001041462
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations

Library Locations

    • Thomas Jefferson LibraryBorrow it
      1 University Blvd, St. Louis, MO, 63121, US
      38.710138 -90.311107
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