The Resource Media audience research : a guide for professionals, Graham Mytton, Peter Diem and Piet Hein van Dam
Media audience research : a guide for professionals, Graham Mytton, Peter Diem and Piet Hein van Dam
Resource Information
The item Media audience research : a guide for professionals, Graham Mytton, Peter Diem and Piet Hein van Dam represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Missouri-St. Louis Libraries.This item is available to borrow from 1 library branch.
Resource Information
The item Media audience research : a guide for professionals, Graham Mytton, Peter Diem and Piet Hein van Dam represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Missouri-St. Louis Libraries.
This item is available to borrow from 1 library branch.
- Summary
- The only comprehensive training book on conducting research into all forms of media
- Language
- eng
- Edition
- Third edition.
- Extent
- 1 online resource (xvi, 281 pages)
- Note
- Revision of author's Handbook on radio and television audience research
- Contents
-
- Introduction
- History of media research
- Quantitative research: audience measurement- general theory and the basics
- Audeince and media measurement research methods in use today
- Quantitative online research
- Internet audience measurement: passive methods and technologies
- Qualitative research
- Auidence opinion and reaction
- Desk research
- Data analysis
- Adapting media research to different cultures
- Isbn
- 9789351506447
- Label
- Media audience research : a guide for professionals
- Title
- Media audience research
- Title remainder
- a guide for professionals
- Statement of responsibility
- Graham Mytton, Peter Diem and Piet Hein van Dam
- Language
- eng
- Summary
- The only comprehensive training book on conducting research into all forms of media
- Cataloging source
- IDEBK
- http://library.link/vocab/creatorName
- Mytton, Graham
- Dewey number
- 302.2/072
- Illustrations
- illustrations
- Index
- index present
- LC call number
- P91.3
- LC item number
- .M98 2016eb
- Literary form
- non fiction
- Nature of contents
-
- dictionaries
- bibliography
- http://library.link/vocab/relatedWorkOrContributorDate
-
- 1937-
- 1967-
- http://library.link/vocab/relatedWorkOrContributorName
-
- Diem, Peter
- Dam, Piet Hein van
- http://library.link/vocab/subjectName
-
- Mass media
- PSYCHOLOGY
- Mass media
- Label
- Media audience research : a guide for professionals, Graham Mytton, Peter Diem and Piet Hein van Dam
- Note
- Revision of author's Handbook on radio and television audience research
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Color
- mixed
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- Introduction -- History of media research -- Quantitative research: audience measurement- general theory and the basics -- Audeince and media measurement research methods in use today -- Quantitative online research -- Internet audience measurement: passive methods and technologies -- Qualitative research -- Auidence opinion and reaction -- Desk research -- Data analysis -- Adapting media research to different cultures
- Control code
- 944311110
- Dimensions
- unknown
- Edition
- Third edition.
- Extent
- 1 online resource (xvi, 281 pages)
- Form of item
- online
- Isbn
- 9789351506447
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- http://library.link/vocab/ext/overdrive/overdriveId
- 902616
- Specific material designation
- remote
- System control number
- (OCoLC)944311110
- Label
- Media audience research : a guide for professionals, Graham Mytton, Peter Diem and Piet Hein van Dam
- Note
- Revision of author's Handbook on radio and television audience research
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Color
- mixed
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- Introduction -- History of media research -- Quantitative research: audience measurement- general theory and the basics -- Audeince and media measurement research methods in use today -- Quantitative online research -- Internet audience measurement: passive methods and technologies -- Qualitative research -- Auidence opinion and reaction -- Desk research -- Data analysis -- Adapting media research to different cultures
- Control code
- 944311110
- Dimensions
- unknown
- Edition
- Third edition.
- Extent
- 1 online resource (xvi, 281 pages)
- Form of item
- online
- Isbn
- 9789351506447
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- http://library.link/vocab/ext/overdrive/overdriveId
- 902616
- Specific material designation
- remote
- System control number
- (OCoLC)944311110
Library Links
Embed
Settings
Select options that apply then copy and paste the RDF/HTML data fragment to include in your application
Embed this data in a secure (HTTPS) page:
Layout options:
Include data citation:
<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.umsl.edu/portal/Media-audience-research--a-guide-for/8H8GlTySYqQ/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.umsl.edu/portal/Media-audience-research--a-guide-for/8H8GlTySYqQ/">Media audience research : a guide for professionals, Graham Mytton, Peter Diem and Piet Hein van Dam</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.umsl.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.umsl.edu/">University of Missouri-St. Louis Libraries</a></span></span></span></span></div>
Note: Adjust the width and height settings defined in the RDF/HTML code fragment to best match your requirements
Preview
Cite Data - Experimental
Data Citation of the Item Media audience research : a guide for professionals, Graham Mytton, Peter Diem and Piet Hein van Dam
Copy and paste the following RDF/HTML data fragment to cite this resource
<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.umsl.edu/portal/Media-audience-research--a-guide-for/8H8GlTySYqQ/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.umsl.edu/portal/Media-audience-research--a-guide-for/8H8GlTySYqQ/">Media audience research : a guide for professionals, Graham Mytton, Peter Diem and Piet Hein van Dam</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.umsl.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.umsl.edu/">University of Missouri-St. Louis Libraries</a></span></span></span></span></div>
