Coverart for item
The Resource Media audience research : a guide for professionals, Graham Mytton, Peter Diem and Piet Hein van Dam

Media audience research : a guide for professionals, Graham Mytton, Peter Diem and Piet Hein van Dam

Label
Media audience research : a guide for professionals
Title
Media audience research
Title remainder
a guide for professionals
Statement of responsibility
Graham Mytton, Peter Diem and Piet Hein van Dam
Creator
Contributor
Author
Subject
Genre
Language
eng
Summary
The only comprehensive training book on conducting research into all forms of media
Member of
Cataloging source
IDEBK
http://library.link/vocab/creatorName
Mytton, Graham
Dewey number
302.2/072
Illustrations
illustrations
Index
index present
LC call number
P91.3
LC item number
.M98 2016eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorDate
  • 1937-
  • 1967-
http://library.link/vocab/relatedWorkOrContributorName
  • Diem, Peter
  • Dam, Piet Hein van
http://library.link/vocab/subjectName
  • Mass media
  • PSYCHOLOGY
  • Mass media
Label
Media audience research : a guide for professionals, Graham Mytton, Peter Diem and Piet Hein van Dam
Instantiates
Publication
Copyright
Note
Revision of author's Handbook on radio and television audience research
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
mixed
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Introduction -- History of media research -- Quantitative research: audience measurement- general theory and the basics -- Audeince and media measurement research methods in use today -- Quantitative online research -- Internet audience measurement: passive methods and technologies -- Qualitative research -- Auidence opinion and reaction -- Desk research -- Data analysis -- Adapting media research to different cultures
Control code
944311110
Dimensions
unknown
Edition
Third edition.
Extent
1 online resource (xvi, 281 pages)
Form of item
online
Isbn
9789351506423
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
http://library.link/vocab/ext/overdrive/overdriveId
902616
Specific material designation
remote
System control number
(OCoLC)944311110
Label
Media audience research : a guide for professionals, Graham Mytton, Peter Diem and Piet Hein van Dam
Publication
Copyright
Note
Revision of author's Handbook on radio and television audience research
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
mixed
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Introduction -- History of media research -- Quantitative research: audience measurement- general theory and the basics -- Audeince and media measurement research methods in use today -- Quantitative online research -- Internet audience measurement: passive methods and technologies -- Qualitative research -- Auidence opinion and reaction -- Desk research -- Data analysis -- Adapting media research to different cultures
Control code
944311110
Dimensions
unknown
Edition
Third edition.
Extent
1 online resource (xvi, 281 pages)
Form of item
online
Isbn
9789351506423
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
http://library.link/vocab/ext/overdrive/overdriveId
902616
Specific material designation
remote
System control number
(OCoLC)944311110

Library Locations

    • Thomas Jefferson LibraryBorrow it
      1 University Blvd, St. Louis, MO, 63121, US
      38.710138 -90.311107
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