Coverart for item
The Resource Packaging the presidency : a history and criticism of presidential campaign advertising, Kathleen Hall Jamieson

Packaging the presidency : a history and criticism of presidential campaign advertising, Kathleen Hall Jamieson

Label
Packaging the presidency : a history and criticism of presidential campaign advertising
Title
Packaging the presidency
Title remainder
a history and criticism of presidential campaign advertising
Statement of responsibility
Kathleen Hall Jamieson
Creator
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Jamieson, Kathleen Hall
Dewey number
324.7/0973
Illustrations
illustrations
Index
index present
LC call number
JK524
LC item number
.J36 1984
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Presidents
  • Advertising, Political
  • United States
  • Présidents
  • Publicité politique
  • Verkiezingscampagnes
  • Presidentskandidaten
  • Présidents
  • États-Unis
  • Bundespräsidentenwahl
  • Wahlkampf
Label
Packaging the presidency : a history and criticism of presidential campaign advertising, Kathleen Hall Jamieson
Instantiates
Publication
Note
Includes index
Bibliography note
Bibliography: pages 472-495
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Broadsides to broadcasts -- 1952: the election of a popular hero -- 1956: the reelection of a popular hero -- 1960: competence, Catholicity, and the candidates -- 1964: Goldwater vs. Goldwater -- 1968: the competing pasts of Nixon and Humphrey -- 1972: the president vs. the prophet -- 1976: integrity, incumbency, and the impact of Watergate -- 1980: "I'm qualified to be president and you're not"
Control code
10711045
Dimensions
25 cm
Extent
xiii, 505 pages
Isbn
9780195035049
Lccn
84007134
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
(WaOLN)686145
Label
Packaging the presidency : a history and criticism of presidential campaign advertising, Kathleen Hall Jamieson
Publication
Note
Includes index
Bibliography note
Bibliography: pages 472-495
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Broadsides to broadcasts -- 1952: the election of a popular hero -- 1956: the reelection of a popular hero -- 1960: competence, Catholicity, and the candidates -- 1964: Goldwater vs. Goldwater -- 1968: the competing pasts of Nixon and Humphrey -- 1972: the president vs. the prophet -- 1976: integrity, incumbency, and the impact of Watergate -- 1980: "I'm qualified to be president and you're not"
Control code
10711045
Dimensions
25 cm
Extent
xiii, 505 pages
Isbn
9780195035049
Lccn
84007134
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
(WaOLN)686145

Library Locations

    • Thomas Jefferson LibraryBorrow it
      1 University Blvd, St. Louis, MO, 63121, US
      38.710138 -90.311107
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