Coverart for item
The Resource Persuasion in advertising, John O'Shaughnessy and Nicholas Jackson O'Shaughnessy

Persuasion in advertising, John O'Shaughnessy and Nicholas Jackson O'Shaughnessy

Label
Persuasion in advertising
Title
Persuasion in advertising
Statement of responsibility
John O'Shaughnessy and Nicholas Jackson O'Shaughnessy
Creator
Contributor
Subject
Genre
Language
eng
Summary
A practical and in-depth guide to the art of advertising persuasion, this book explains how advertising works and sets out strategies for advertisers to adopt, drawing on research, concepts and case examples from the US and Europe
Member of
Cataloging source
N$T
http://library.link/vocab/creatorName
O'Shaughnessy, John
Dewey number
659.1/01/9
Illustrations
illustrations
Index
index present
LC call number
HF5822
LC item number
.O84 2004eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1954-
http://library.link/vocab/relatedWorkOrContributorName
O'Shaughnessy, Nicholas J.
http://library.link/vocab/subjectName
  • Advertising
  • Persuasion (Psychology)
  • BUSINESS & ECONOMICS
  • Advertising
  • Persuasion (Psychology)
Label
Persuasion in advertising, John O'Shaughnessy and Nicholas Jackson O'Shaughnessy
Instantiates
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references (pages 197-208) and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
What Facilitates, and What Makes Persuasion Difficult? -- Rationality, Symbolism, and Emotion in Persuasion -- Association with Social Norms, Values and Valued Images -- Solidarity with Others -- Status and Prestige -- Associations tied to the mental modes of Seeking Excitement and Experiencing Relaxation (Reversal Theory) -- and Associations tied to Positive and Negative Reinforcements (Behaviorism/conditioning) -- Hierarchy of Effects Models -- the Elaboration Likelihood Model -- the Persuasive Communication Approach -- Consistency Theory -- Psychoanalytic Psychology -- Zaltman Metaphor Elicitation Technique (ZMET) -- Psychology of the Adaptive Unconscious
Control code
56565391
Dimensions
unknown
Edition
1st ed.
Extent
1 online resource (xi, 220 pages)
File format
unknown
Form of item
online
Isbn
9780203299982
Lccn
2003011531
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations
http://library.link/vocab/ext/overdrive/overdriveId
ebl200480
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)56565391
Label
Persuasion in advertising, John O'Shaughnessy and Nicholas Jackson O'Shaughnessy
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references (pages 197-208) and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
What Facilitates, and What Makes Persuasion Difficult? -- Rationality, Symbolism, and Emotion in Persuasion -- Association with Social Norms, Values and Valued Images -- Solidarity with Others -- Status and Prestige -- Associations tied to the mental modes of Seeking Excitement and Experiencing Relaxation (Reversal Theory) -- and Associations tied to Positive and Negative Reinforcements (Behaviorism/conditioning) -- Hierarchy of Effects Models -- the Elaboration Likelihood Model -- the Persuasive Communication Approach -- Consistency Theory -- Psychoanalytic Psychology -- Zaltman Metaphor Elicitation Technique (ZMET) -- Psychology of the Adaptive Unconscious
Control code
56565391
Dimensions
unknown
Edition
1st ed.
Extent
1 online resource (xi, 220 pages)
File format
unknown
Form of item
online
Isbn
9780203299982
Lccn
2003011531
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations
http://library.link/vocab/ext/overdrive/overdriveId
ebl200480
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)56565391

Library Locations

    • Thomas Jefferson LibraryBorrow it
      1 University Blvd, St. Louis, MO, 63121, US
      38.710138 -90.311107
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