The Resource Persuasion in advertising, John O'Shaughnessy and Nicholas Jackson O'Shaughnessy
Persuasion in advertising, John O'Shaughnessy and Nicholas Jackson O'Shaughnessy
Resource Information
The item Persuasion in advertising, John O'Shaughnessy and Nicholas Jackson O'Shaughnessy represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Missouri-St. Louis Libraries.This item is available to borrow from 1 library branch.
Resource Information
The item Persuasion in advertising, John O'Shaughnessy and Nicholas Jackson O'Shaughnessy represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Missouri-St. Louis Libraries.
This item is available to borrow from 1 library branch.
- Summary
- A practical and in-depth guide to the art of advertising persuasion, this book explains how advertising works and sets out strategies for advertisers to adopt, drawing on research, concepts and case examples from the US and Europe
- Language
- eng
- Edition
- 1st ed.
- Extent
- 1 online resource (xi, 220 pages)
- Contents
-
- What Facilitates, and What Makes Persuasion Difficult?
- Rationality, Symbolism, and Emotion in Persuasion
- Association with Social Norms, Values and Valued Images
- Solidarity with Others
- Status and Prestige
- Associations tied to the mental modes of Seeking Excitement and Experiencing Relaxation (Reversal Theory)
- and Associations tied to Positive and Negative Reinforcements (Behaviorism/conditioning)
- Hierarchy of Effects Models
- the Elaboration Likelihood Model
- the Persuasive Communication Approach
- Consistency Theory
- Psychoanalytic Psychology
- Zaltman Metaphor Elicitation Technique (ZMET)
- Psychology of the Adaptive Unconscious
- Isbn
- 9780203299982
- Label
- Persuasion in advertising
- Title
- Persuasion in advertising
- Statement of responsibility
- John O'Shaughnessy and Nicholas Jackson O'Shaughnessy
- Language
- eng
- Summary
- A practical and in-depth guide to the art of advertising persuasion, this book explains how advertising works and sets out strategies for advertisers to adopt, drawing on research, concepts and case examples from the US and Europe
- Cataloging source
- N$T
- http://library.link/vocab/creatorName
- O'Shaughnessy, John
- Dewey number
- 659.1/01/9
- Illustrations
- illustrations
- Index
- index present
- LC call number
- HF5822
- LC item number
- .O84 2004eb
- Literary form
- non fiction
- Nature of contents
-
- dictionaries
- bibliography
- http://library.link/vocab/relatedWorkOrContributorDate
- 1954-
- http://library.link/vocab/relatedWorkOrContributorName
- O'Shaughnessy, Nicholas J.
- http://library.link/vocab/subjectName
-
- Advertising
- Persuasion (Psychology)
- BUSINESS & ECONOMICS
- Advertising
- Persuasion (Psychology)
- Label
- Persuasion in advertising, John O'Shaughnessy and Nicholas Jackson O'Shaughnessy
- Antecedent source
- unknown
- Bibliography note
- Includes bibliographical references (pages 197-208) and index
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Color
- multicolored
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- What Facilitates, and What Makes Persuasion Difficult? -- Rationality, Symbolism, and Emotion in Persuasion -- Association with Social Norms, Values and Valued Images -- Solidarity with Others -- Status and Prestige -- Associations tied to the mental modes of Seeking Excitement and Experiencing Relaxation (Reversal Theory) -- and Associations tied to Positive and Negative Reinforcements (Behaviorism/conditioning) -- Hierarchy of Effects Models -- the Elaboration Likelihood Model -- the Persuasive Communication Approach -- Consistency Theory -- Psychoanalytic Psychology -- Zaltman Metaphor Elicitation Technique (ZMET) -- Psychology of the Adaptive Unconscious
- Control code
- 56565391
- Dimensions
- unknown
- Edition
- 1st ed.
- Extent
- 1 online resource (xi, 220 pages)
- File format
- unknown
- Form of item
- online
- Isbn
- 9780203299982
- Lccn
- 2003011531
- Level of compression
- unknown
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Other physical details
- illustrations
- http://library.link/vocab/ext/overdrive/overdriveId
- ebl200480
- Quality assurance targets
- not applicable
- Reformatting quality
- unknown
- Sound
- unknown sound
- Specific material designation
- remote
- System control number
- (OCoLC)56565391
- Label
- Persuasion in advertising, John O'Shaughnessy and Nicholas Jackson O'Shaughnessy
- Antecedent source
- unknown
- Bibliography note
- Includes bibliographical references (pages 197-208) and index
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Color
- multicolored
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- What Facilitates, and What Makes Persuasion Difficult? -- Rationality, Symbolism, and Emotion in Persuasion -- Association with Social Norms, Values and Valued Images -- Solidarity with Others -- Status and Prestige -- Associations tied to the mental modes of Seeking Excitement and Experiencing Relaxation (Reversal Theory) -- and Associations tied to Positive and Negative Reinforcements (Behaviorism/conditioning) -- Hierarchy of Effects Models -- the Elaboration Likelihood Model -- the Persuasive Communication Approach -- Consistency Theory -- Psychoanalytic Psychology -- Zaltman Metaphor Elicitation Technique (ZMET) -- Psychology of the Adaptive Unconscious
- Control code
- 56565391
- Dimensions
- unknown
- Edition
- 1st ed.
- Extent
- 1 online resource (xi, 220 pages)
- File format
- unknown
- Form of item
- online
- Isbn
- 9780203299982
- Lccn
- 2003011531
- Level of compression
- unknown
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Other physical details
- illustrations
- http://library.link/vocab/ext/overdrive/overdriveId
- ebl200480
- Quality assurance targets
- not applicable
- Reformatting quality
- unknown
- Sound
- unknown sound
- Specific material designation
- remote
- System control number
- (OCoLC)56565391
Subject
- Advertising -- Psychological aspects
- Advertising -- Psychological aspects
- BUSINESS & ECONOMICS -- Advertising & Promotion
- Electronic books
- Electronic books
- Persuasion (Psychology)
- Persuasion (Psychology)
Genre
Member of
- Ingram Digital E-books (T&F), 2008-2014
- Ingram Digital E-books (T & F), 2008-2014
- Ebook Central Academic Complete
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.umsl.edu/portal/Persuasion-in-advertising-John-OShaughnessy-and/VrU3y6eZKxY/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.umsl.edu/portal/Persuasion-in-advertising-John-OShaughnessy-and/VrU3y6eZKxY/">Persuasion in advertising, John O'Shaughnessy and Nicholas Jackson O'Shaughnessy</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.umsl.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.umsl.edu/">University of Missouri-St. Louis Libraries</a></span></span></span></span></div>
