The Resource Political marketing in the United States, edited by Jennifer Lees-Marshment, Brian M. Conley and Kenneth Cosgrove
Political marketing in the United States, edited by Jennifer Lees-Marshment, Brian M. Conley and Kenneth Cosgrove
Resource Information
The item Political marketing in the United States, edited by Jennifer Lees-Marshment, Brian M. Conley and Kenneth Cosgrove represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Missouri-St. Louis Libraries.This item is available to borrow from 1 library branch.
Resource Information
The item Political marketing in the United States, edited by Jennifer Lees-Marshment, Brian M. Conley and Kenneth Cosgrove represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Missouri-St. Louis Libraries.
This item is available to borrow from 1 library branch.
- Summary
- "Political marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent elections and leaders, and covers a range of topics, including market research, marketing parties and volunteers, strategy and branding, communications, delivery, and marketing in government. The main themes and objectives of the book are to cover: New and emerging trends in political marketing practice Analysis of a broad range of political marketing aspects Provide empirical examples as well as useful theoretical frameworks Include discussion of state/local level as well as presidential politics This is the first comprehensive treatment of the subject available and captures the field as it is rapidly growing. It is a must-read for students and scholars of political parties, political communication, applied politics, and elections"--
- Language
- eng
- Extent
- xvii, 312 pages
- Contents
-
- Marketing US politics / Jennifer Lees-Marshment, Brian M. Conley and Kenneth Cosgrove
- The emergence of voter targeting: learning to send the right message to the right voters / Michael John Burton and Tasha Miracle
- Database political marketing in campaigning and government / Lisa Spiller and Jeff Bergner
- Boutique populism: The emergence of the Tea Party movement in the age of digital politics / André Turcotte and Vincent Raynauld
- Primary elections and US political marketing / Neil Bendle and Mihaela-Alina Nastasoiu
- Branding the Tea Party: political marketing and an American social movement / William J. Miller
- Access Hollywood: celebrity endorsements in American politics / Alex Marland and Mireille Lalancette
- Personal political branding at state level / Kenneth Cosgrove
- Brand management and relationship marketing in online environments / Darren G. Lilleker and Nigel Jackson
- Relationship marketing in social media practice: perspectives, limitations and potential / Christine B. Williams and Girish J. "Jeff" Gulati
- Mama Grizzlies: Republican female candidates and the political marketing dilemma / Robert Busby
- The market research, testing and targeting behind American political advertising / Travis N. Ridout
- Crisis-management, marketing, and money in U.S. campaigns / R. Sam Garrett
- Communicating contemporary leadership in government: Barack Obama / Edward Elder
- Does Obama care?: assessing the delivery of health reform in the United States / Brian M. Conley
- US political marketing trends and implications / Jennifer Lees-Marshment, Brian M. Conley and Kenneth Cosgrove
- Isbn
- 9780415632867
- Label
- Political marketing in the United States
- Title
- Political marketing in the United States
- Statement of responsibility
- edited by Jennifer Lees-Marshment, Brian M. Conley and Kenneth Cosgrove
- Language
- eng
- Summary
- "Political marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent elections and leaders, and covers a range of topics, including market research, marketing parties and volunteers, strategy and branding, communications, delivery, and marketing in government. The main themes and objectives of the book are to cover: New and emerging trends in political marketing practice Analysis of a broad range of political marketing aspects Provide empirical examples as well as useful theoretical frameworks Include discussion of state/local level as well as presidential politics This is the first comprehensive treatment of the subject available and captures the field as it is rapidly growing. It is a must-read for students and scholars of political parties, political communication, applied politics, and elections"--
- Assigning source
- Provided by publisher
- Cataloging source
- DLC
- Dewey number
- 324.70973
- Illustrations
- illustrations
- Index
- index present
- LC call number
- JA85.2.U6
- LC item number
- P64 2014
- Literary form
- non fiction
- Nature of contents
- bibliography
- http://library.link/vocab/relatedWorkOrContributorName
-
- Lees-Marshment, Jennifer
- Conley, Brian
- Cosgrove, Kenneth
- http://library.link/vocab/subjectName
-
- Marketing
- Communication in politics
- Public relations and politics
- POLITICAL SCIENCE
- Label
- Political marketing in the United States, edited by Jennifer Lees-Marshment, Brian M. Conley and Kenneth Cosgrove
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- volume
- Carrier category code
- nc
- Carrier MARC source
- rdacarrier.
- Content category
- text
- Content type code
- txt
- Content type MARC source
- rdacontent.
- Contents
- Marketing US politics / Jennifer Lees-Marshment, Brian M. Conley and Kenneth Cosgrove -- The emergence of voter targeting: learning to send the right message to the right voters / Michael John Burton and Tasha Miracle -- Database political marketing in campaigning and government / Lisa Spiller and Jeff Bergner -- Boutique populism: The emergence of the Tea Party movement in the age of digital politics / André Turcotte and Vincent Raynauld -- Primary elections and US political marketing / Neil Bendle and Mihaela-Alina Nastasoiu -- Branding the Tea Party: political marketing and an American social movement / William J. Miller -- Access Hollywood: celebrity endorsements in American politics / Alex Marland and Mireille Lalancette -- Personal political branding at state level / Kenneth Cosgrove -- Brand management and relationship marketing in online environments / Darren G. Lilleker and Nigel Jackson -- Relationship marketing in social media practice: perspectives, limitations and potential / Christine B. Williams and Girish J. "Jeff" Gulati -- Mama Grizzlies: Republican female candidates and the political marketing dilemma / Robert Busby -- The market research, testing and targeting behind American political advertising / Travis N. Ridout -- Crisis-management, marketing, and money in U.S. campaigns / R. Sam Garrett -- Communicating contemporary leadership in government: Barack Obama / Edward Elder -- Does Obama care?: assessing the delivery of health reform in the United States / Brian M. Conley -- US political marketing trends and implications / Jennifer Lees-Marshment, Brian M. Conley and Kenneth Cosgrove
- Control code
- 866614672
- Dimensions
- 23 cm
- Extent
- xvii, 312 pages
- Isbn
- 9780415632867
- Lccn
- 2013045712
- Media category
- unmediated
- Media MARC source
- rdamedia.
- Media type code
- n
- Other control number
- 40024257921
- Other physical details
- illustrations
- System control number
- (OCoLC)866614672
- Label
- Political marketing in the United States, edited by Jennifer Lees-Marshment, Brian M. Conley and Kenneth Cosgrove
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- volume
- Carrier category code
- nc
- Carrier MARC source
- rdacarrier.
- Content category
- text
- Content type code
- txt
- Content type MARC source
- rdacontent.
- Contents
- Marketing US politics / Jennifer Lees-Marshment, Brian M. Conley and Kenneth Cosgrove -- The emergence of voter targeting: learning to send the right message to the right voters / Michael John Burton and Tasha Miracle -- Database political marketing in campaigning and government / Lisa Spiller and Jeff Bergner -- Boutique populism: The emergence of the Tea Party movement in the age of digital politics / André Turcotte and Vincent Raynauld -- Primary elections and US political marketing / Neil Bendle and Mihaela-Alina Nastasoiu -- Branding the Tea Party: political marketing and an American social movement / William J. Miller -- Access Hollywood: celebrity endorsements in American politics / Alex Marland and Mireille Lalancette -- Personal political branding at state level / Kenneth Cosgrove -- Brand management and relationship marketing in online environments / Darren G. Lilleker and Nigel Jackson -- Relationship marketing in social media practice: perspectives, limitations and potential / Christine B. Williams and Girish J. "Jeff" Gulati -- Mama Grizzlies: Republican female candidates and the political marketing dilemma / Robert Busby -- The market research, testing and targeting behind American political advertising / Travis N. Ridout -- Crisis-management, marketing, and money in U.S. campaigns / R. Sam Garrett -- Communicating contemporary leadership in government: Barack Obama / Edward Elder -- Does Obama care?: assessing the delivery of health reform in the United States / Brian M. Conley -- US political marketing trends and implications / Jennifer Lees-Marshment, Brian M. Conley and Kenneth Cosgrove
- Control code
- 866614672
- Dimensions
- 23 cm
- Extent
- xvii, 312 pages
- Isbn
- 9780415632867
- Lccn
- 2013045712
- Media category
- unmediated
- Media MARC source
- rdamedia.
- Media type code
- n
- Other control number
- 40024257921
- Other physical details
- illustrations
- System control number
- (OCoLC)866614672
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.umsl.edu/portal/Political-marketing-in-the-United-States-edited/qa6PkYyHNz8/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.umsl.edu/portal/Political-marketing-in-the-United-States-edited/qa6PkYyHNz8/">Political marketing in the United States, edited by Jennifer Lees-Marshment, Brian M. Conley and Kenneth Cosgrove</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.umsl.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.umsl.edu/">University of Missouri-St. Louis Libraries</a></span></span></span></span></div>
