Coverart for item
The Resource Political marketing in the United States, edited by Jennifer Lees-Marshment, Brian M. Conley and Kenneth Cosgrove

Political marketing in the United States, edited by Jennifer Lees-Marshment, Brian M. Conley and Kenneth Cosgrove

Label
Political marketing in the United States
Title
Political marketing in the United States
Statement of responsibility
edited by Jennifer Lees-Marshment, Brian M. Conley and Kenneth Cosgrove
Contributor
Subject
Language
eng
Summary
"Political marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent elections and leaders, and covers a range of topics, including market research, marketing parties and volunteers, strategy and branding, communications, delivery, and marketing in government. The main themes and objectives of the book are to cover: New and emerging trends in political marketing practice Analysis of a broad range of political marketing aspects Provide empirical examples as well as useful theoretical frameworks Include discussion of state/local level as well as presidential politics This is the first comprehensive treatment of the subject available and captures the field as it is rapidly growing. It is a must-read for students and scholars of political parties, political communication, applied politics, and elections"--
Assigning source
Provided by publisher
Cataloging source
DLC
Dewey number
324.70973
Illustrations
illustrations
Index
index present
LC call number
JA85.2.U6
LC item number
P64 2014
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Lees-Marshment, Jennifer
  • Conley, Brian
  • Cosgrove, Kenneth
http://library.link/vocab/subjectName
  • Marketing
  • Communication in politics
  • Public relations and politics
  • POLITICAL SCIENCE
Label
Political marketing in the United States, edited by Jennifer Lees-Marshment, Brian M. Conley and Kenneth Cosgrove
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier.
Content category
text
Content type code
txt
Content type MARC source
rdacontent.
Contents
Marketing US politics / Jennifer Lees-Marshment, Brian M. Conley and Kenneth Cosgrove -- The emergence of voter targeting: learning to send the right message to the right voters / Michael John Burton and Tasha Miracle -- Database political marketing in campaigning and government / Lisa Spiller and Jeff Bergner -- Boutique populism: The emergence of the Tea Party movement in the age of digital politics / André Turcotte and Vincent Raynauld -- Primary elections and US political marketing / Neil Bendle and Mihaela-Alina Nastasoiu -- Branding the Tea Party: political marketing and an American social movement / William J. Miller -- Access Hollywood: celebrity endorsements in American politics / Alex Marland and Mireille Lalancette -- Personal political branding at state level / Kenneth Cosgrove -- Brand management and relationship marketing in online environments / Darren G. Lilleker and Nigel Jackson -- Relationship marketing in social media practice: perspectives, limitations and potential / Christine B. Williams and Girish J. "Jeff" Gulati -- Mama Grizzlies: Republican female candidates and the political marketing dilemma / Robert Busby -- The market research, testing and targeting behind American political advertising / Travis N. Ridout -- Crisis-management, marketing, and money in U.S. campaigns / R. Sam Garrett -- Communicating contemporary leadership in government: Barack Obama / Edward Elder -- Does Obama care?: assessing the delivery of health reform in the United States / Brian M. Conley -- US political marketing trends and implications / Jennifer Lees-Marshment, Brian M. Conley and Kenneth Cosgrove
Control code
866614672
Dimensions
23 cm
Extent
xvii, 312 pages
Isbn
9780415632867
Lccn
2013045712
Media category
unmediated
Media MARC source
rdamedia.
Media type code
n
Other control number
40024257921
Other physical details
illustrations
System control number
(OCoLC)866614672
Label
Political marketing in the United States, edited by Jennifer Lees-Marshment, Brian M. Conley and Kenneth Cosgrove
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier.
Content category
text
Content type code
txt
Content type MARC source
rdacontent.
Contents
Marketing US politics / Jennifer Lees-Marshment, Brian M. Conley and Kenneth Cosgrove -- The emergence of voter targeting: learning to send the right message to the right voters / Michael John Burton and Tasha Miracle -- Database political marketing in campaigning and government / Lisa Spiller and Jeff Bergner -- Boutique populism: The emergence of the Tea Party movement in the age of digital politics / André Turcotte and Vincent Raynauld -- Primary elections and US political marketing / Neil Bendle and Mihaela-Alina Nastasoiu -- Branding the Tea Party: political marketing and an American social movement / William J. Miller -- Access Hollywood: celebrity endorsements in American politics / Alex Marland and Mireille Lalancette -- Personal political branding at state level / Kenneth Cosgrove -- Brand management and relationship marketing in online environments / Darren G. Lilleker and Nigel Jackson -- Relationship marketing in social media practice: perspectives, limitations and potential / Christine B. Williams and Girish J. "Jeff" Gulati -- Mama Grizzlies: Republican female candidates and the political marketing dilemma / Robert Busby -- The market research, testing and targeting behind American political advertising / Travis N. Ridout -- Crisis-management, marketing, and money in U.S. campaigns / R. Sam Garrett -- Communicating contemporary leadership in government: Barack Obama / Edward Elder -- Does Obama care?: assessing the delivery of health reform in the United States / Brian M. Conley -- US political marketing trends and implications / Jennifer Lees-Marshment, Brian M. Conley and Kenneth Cosgrove
Control code
866614672
Dimensions
23 cm
Extent
xvii, 312 pages
Isbn
9780415632867
Lccn
2013045712
Media category
unmediated
Media MARC source
rdamedia.
Media type code
n
Other control number
40024257921
Other physical details
illustrations
System control number
(OCoLC)866614672

Library Locations

    • Thomas Jefferson LibraryBorrow it
      1 University Blvd, St. Louis, MO, 63121, US
      38.710138 -90.311107
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