Coverart for item
The Resource Positioning : the battle for your mind, by Al Ries and Jack Trout

Positioning : the battle for your mind, by Al Ries and Jack Trout

Label
Positioning : the battle for your mind
Title
Positioning
Title remainder
the battle for your mind
Statement of responsibility
by Al Ries and Jack Trout
Creator
Contributor
Subject
Language
  • spa eng
  • eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Ries, Al
Dewey number
659.1
Index
index present
LC call number
HF5827.2
LC item number
.R53 1986
Literary form
non fiction
http://library.link/vocab/relatedWorkOrContributorName
Trout, Jack
http://library.link/vocab/subjectName
  • Positioning (Advertising)
  • Mercadotecnia
  • Positionnement (Publicité)
  • Positionnement (publicité)
  • Produktpositionierung
  • Werbung
Label
Positioning : the battle for your mind, by Al Ries and Jack Trout
Instantiates
Publication
Note
Includes index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • The Power of the Name
  • The No-Name Trap
  • The Free-Ride Trap
  • The Line-Extension Trap
  • When Line Extension Can Work
  • Positioning a Company: Xerox
  • Positioning a Country: Belgium
  • Positioning an Island: Jamaica
  • Positioning a Product: Milk Duds
  • Positioning a Service: Mailgram
  • What Positioning Is All About
  • Positioning a Long Island Bank
  • Positioning a New Jersey Bank
  • Positioning a ski resort: Stowe
  • Positioning the Catholic Church
  • Positioning Yourself and Your Career
  • Positioning Your Business
  • Playing the Positioning Game
  • The Assault on the Mind
  • Getting Into the Mind
  • Those Little Ladders in Your Head
  • You Can't Get There from Here
  • Positioning of a Leader
  • Positioning of a Follower
  • Repositioning the Competition
Control code
12217302
Dimensions
21 cm
Edition
1st ed., rev.
Extent
x, 213 pages
Isbn
9780070652644
Lccn
85014898
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
(WaOLN)763657
Label
Positioning : the battle for your mind, by Al Ries and Jack Trout
Publication
Note
Includes index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • The Power of the Name
  • The No-Name Trap
  • The Free-Ride Trap
  • The Line-Extension Trap
  • When Line Extension Can Work
  • Positioning a Company: Xerox
  • Positioning a Country: Belgium
  • Positioning an Island: Jamaica
  • Positioning a Product: Milk Duds
  • Positioning a Service: Mailgram
  • What Positioning Is All About
  • Positioning a Long Island Bank
  • Positioning a New Jersey Bank
  • Positioning a ski resort: Stowe
  • Positioning the Catholic Church
  • Positioning Yourself and Your Career
  • Positioning Your Business
  • Playing the Positioning Game
  • The Assault on the Mind
  • Getting Into the Mind
  • Those Little Ladders in Your Head
  • You Can't Get There from Here
  • Positioning of a Leader
  • Positioning of a Follower
  • Repositioning the Competition
Control code
12217302
Dimensions
21 cm
Edition
1st ed., rev.
Extent
x, 213 pages
Isbn
9780070652644
Lccn
85014898
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
(WaOLN)763657

Library Locations

    • Thomas Jefferson LibraryBorrow it
      1 University Blvd, St. Louis, MO, 63121, US
      38.710138 -90.311107
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