Coverart for item
The Resource Powers of persuasion : the inside story of British advertising : 1951-2000, Winston Fletcher

Powers of persuasion : the inside story of British advertising : 1951-2000, Winston Fletcher

Label
Powers of persuasion : the inside story of British advertising : 1951-2000
Title
Powers of persuasion
Title remainder
the inside story of British advertising : 1951-2000
Statement of responsibility
Winston Fletcher
Creator
Subject
Genre
Language
eng
Summary
During much of the second half of the 20th century advertising in Britain led the world. Powers of Persuasion tells the story of this dynamic, exhilarating era, with pen portraits of the personalities involved, anecdotes, and case histories - written from the inside by one of the industry's leaders and best-known commentators. - ;During much of the second half of the 20th century advertising in Britain led the world. Yet no history of British advertising covering this heady period has previously been published. During those years advertising increasingly came to touch upon almost every aspect
Member of
Cataloging source
CDX
http://library.link/vocab/creatorName
Fletcher, Winston
Dewey number
659.10941 22
Illustrations
  • illustrations
  • plates
Index
index present
LC call number
HF5813.G7
LC item number
F64 2008eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/subjectName
  • Advertising
  • BUSINESS & ECONOMICS
  • Advertising
  • Great Britain
Label
Powers of persuasion : the inside story of British advertising : 1951-2000, Winston Fletcher
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
other
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
1951 : watershed year -- Antecedents : look back in wonder -- The nineteen fifties : the television upheaval -- The nineteen sixties : 'you've never had it so good' -- The nineteen seventies : Britain takes the lead -- The nineteen eighties : Brits buy up the business -- The nineteen nineties : recession and globalization -- Crystal balling : peering into a cloudy future
Control code
319212835
Dimensions
unknown
Extent
1 online resource (288 pages, 8 unnumbered pages of plates)
Form of item
online
Isbn
9780199228010
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other control number
9786612053160
Other physical details
illustrations (some color)
http://library.link/vocab/ext/overdrive/overdriveId
205316
Specific material designation
remote
System control number
(OCoLC)319212835
Label
Powers of persuasion : the inside story of British advertising : 1951-2000, Winston Fletcher
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
other
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
1951 : watershed year -- Antecedents : look back in wonder -- The nineteen fifties : the television upheaval -- The nineteen sixties : 'you've never had it so good' -- The nineteen seventies : Britain takes the lead -- The nineteen eighties : Brits buy up the business -- The nineteen nineties : recession and globalization -- Crystal balling : peering into a cloudy future
Control code
319212835
Dimensions
unknown
Extent
1 online resource (288 pages, 8 unnumbered pages of plates)
Form of item
online
Isbn
9780199228010
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other control number
9786612053160
Other physical details
illustrations (some color)
http://library.link/vocab/ext/overdrive/overdriveId
205316
Specific material designation
remote
System control number
(OCoLC)319212835

Library Locations

    • Thomas Jefferson LibraryBorrow it
      1 University Blvd, St. Louis, MO, 63121, US
      38.710138 -90.311107
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