Coverart for item
The Resource Precision marketing : maximizing revenue through relevance, Sandra Zoratti, Lee Gallagher, (electronic resource)

Precision marketing : maximizing revenue through relevance, Sandra Zoratti, Lee Gallagher, (electronic resource)

Label
Precision marketing : maximizing revenue through relevance
Title
Precision marketing
Title remainder
maximizing revenue through relevance
Statement of responsibility
Sandra Zoratti, Lee Gallagher
Creator
Contributor
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Zoratti, Sandra
Dewey number
658.8/02
LC call number
HF5415.127
LC item number
.Z67 2012
http://library.link/vocab/relatedWorkOrContributorName
Gallagher, Lee
http://library.link/vocab/subjectName
  • Target marketing
  • Consumer behavior
  • Market segmentation
  • Marketing
Label
Precision marketing : maximizing revenue through relevance, Sandra Zoratti, Lee Gallagher, (electronic resource)
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Control code
OCM1bookssj0000640002
Dimensions
24 cm.
Dimensions
unknown
Extent
xvi, 208 pages
Governing access note
License restrictions may limit access
Isbn
9780749465353
Lccn
2011052734
Other physical details
illustrations
Specific material designation
remote
System control number
(WaSeSS)ssj0000640002
Label
Precision marketing : maximizing revenue through relevance, Sandra Zoratti, Lee Gallagher, (electronic resource)
Publication
Bibliography note
Includes bibliographical references and index
Control code
OCM1bookssj0000640002
Dimensions
24 cm.
Dimensions
unknown
Extent
xvi, 208 pages
Governing access note
License restrictions may limit access
Isbn
9780749465353
Lccn
2011052734
Other physical details
illustrations
Specific material designation
remote
System control number
(WaSeSS)ssj0000640002

Library Locations

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      1 University Blvd, St. Louis, MO, 63121, US
      38.710138 -90.311107
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