Coverart for item
The Resource Principles of marketing, Adrian Palmer, (electronic resource)

Principles of marketing, Adrian Palmer, (electronic resource)

Label
Principles of marketing
Title
Principles of marketing
Statement of responsibility
Adrian Palmer
Creator
Contributor
Subject
Language
eng
Member of
pf_ry6jRHcs
Cataloging source
SIN
http://bibfra.me/vocab/lite/collectionName
Business source premier (Online : EBSCOhost)
http://library.link/vocab/creatorName
Palmer, Adrian
Dewey number
658.8
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
EBSCO Publishing (Firm)
http://library.link/vocab/subjectName
Marketing
Label
Principles of marketing, Adrian Palmer, (electronic resource)
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
What is marketing? -- Preface -- The marketing environment -- Segmentation and targeting -- Developing a brand -- Acknowledgments -- The author -- Marketing ethics -- Marketing research -- Buyer behaviour -- Buyer-seller relationship development -- The product -- Innovation and new product development -- Developing a sustainable competitive advantage -- Pricing : underlying principles -- Pricing : application -- Channel intermediaries -- Physical distribution and logistics -- Principles of promotion planning -- Advertising -- Selling and sales management -- Public relations and sales promotion -- Direct marketing -- Managing the marketing effort -- The marketing of services -- Global marketing -- Glossary -- Subject index -- Index of authors cited in text -- Index of organizations and brands cited in text
Control code
62122658
Dimensions
25 cm
Dimensions
unknown
Extent
xx, 644 pages
Form of item
electronic
Governing access note
Available to subscribing member institutions only
Isbn
9780198775515
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations
Reproduction note
Electronic reproduction.
Specific material designation
remote
System control number
(OCoLC)62122658
Label
Principles of marketing, Adrian Palmer, (electronic resource)
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
What is marketing? -- Preface -- The marketing environment -- Segmentation and targeting -- Developing a brand -- Acknowledgments -- The author -- Marketing ethics -- Marketing research -- Buyer behaviour -- Buyer-seller relationship development -- The product -- Innovation and new product development -- Developing a sustainable competitive advantage -- Pricing : underlying principles -- Pricing : application -- Channel intermediaries -- Physical distribution and logistics -- Principles of promotion planning -- Advertising -- Selling and sales management -- Public relations and sales promotion -- Direct marketing -- Managing the marketing effort -- The marketing of services -- Global marketing -- Glossary -- Subject index -- Index of authors cited in text -- Index of organizations and brands cited in text
Control code
62122658
Dimensions
25 cm
Dimensions
unknown
Extent
xx, 644 pages
Form of item
electronic
Governing access note
Available to subscribing member institutions only
Isbn
9780198775515
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations
Reproduction note
Electronic reproduction.
Specific material designation
remote
System control number
(OCoLC)62122658

Subject

Library Locations

    • Thomas Jefferson LibraryBorrow it
      1 University Blvd, St. Louis, MO, 63121, US
      38.710138 -90.311107
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