Coverart for item
The Resource Public information campaigns & opinion research : a handbook for the student & practitioner, edited by Hans-Dieter Klingemann and Andrea Röemmele

Public information campaigns & opinion research : a handbook for the student & practitioner, edited by Hans-Dieter Klingemann and Andrea Röemmele

Label
Public information campaigns & opinion research : a handbook for the student & practitioner
Title
Public information campaigns & opinion research
Title remainder
a handbook for the student & practitioner
Statement of responsibility
edited by Hans-Dieter Klingemann and Andrea Röemmele
Title variation
Public information campaigns and opinion research
Contributor
Subject
Genre
Language
eng
Summary
Based upon the experiences of campaign practitioners and multidisciplinary insights, this handbook explains how to plan implement and measure public opinion using survey research and market research tools
Member of
Action
digitized
Cataloging source
INU
Dewey number
659.1/932
Illustrations
charts
Index
index present
Language note
English
LC call number
JF2112.A4
LC item number
P83 2002eb
Literary form
non fiction
NAL call number
JF2112.A4
NAL item number
P83 2002eb
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1967-
http://library.link/vocab/relatedWorkOrContributorName
  • Klingemann, Hans-Dieter
  • Römmele, Andrea
Series statement
SAGE research methods
http://library.link/vocab/subjectName
  • Advertising, Political
  • Political campaigns
  • Public opinion polls
  • Communication in politics
  • Advocacy advertising
  • Advertising campaigns
  • Marketing politique
  • Sondages d'opinion
  • Communication politique
  • Publicité-plaidoyer
  • Campagnes publicitaires
  • BUSINESS & ECONOMICS
  • Advertising campaigns
  • Advertising, Political
  • Advocacy advertising
  • Communication in politics
  • Political campaigns
  • Public opinion polls
  • Politieke communicatie
  • Campagnes
  • 89.56 political communication
  • 05.31 publicity
Label
Public information campaigns & opinion research : a handbook for the student & practitioner, edited by Hans-Dieter Klingemann and Andrea Röemmele
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Information and communication campaigns : linking theory to practice / Katrin Voltmer and Andrea Römmele -- Modelling and evaluating public relations campaigns / Barbara Baerns and Juliana Raupp -- Towards a theory of campaigns : the role of opinion leaders / Michael Schenk and Thomas Döbler -- The importance of research in planning and developing communications campaigns : the UK government home office smoke alarms campaign / Malcolm Rigg -- Planning and implementing a national campaign : two campaigns by the National Farmers Union / Simon Rayner -- Public opinion information and campaign strategies : an American case study / Ronald L. Holzhacker -- Communicating 'Europe' : implications for multi-level governance in the European Union / Hans Dieter-Klingemann and Andrea Römmele -- Campaign practices and survey use in the European Commission : the Eurobarometer survey / Christine Pütz -- The role of survey research in international campaigns : what can be learnt from case studies? / Michele Corrado -- Effective campaign assessment : how to learn from your failures / Leon Ostergaard -- Using survey research to determine the effects of a campaign / Klaus Schönbach -- Using market research techniques to determine campaign effects / Rolf Pfleiderer -- Using survey research in campaigns : a summary and checklist for the student and campaign practitioner / Hans-Dieter Klingemann and Andrea Römmele
Control code
70774219
Dimensions
unknown
Extent
1 online resource (xiv, 193 pages)
Form of item
online
Isbn
9781412932646
Lccn
2001132947
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
charts
http://library.link/vocab/ext/overdrive/overdriveId
ebl254718
Reproduction note
Electronic reproduction.
Specific material designation
remote
System control number
(OCoLC)70774219
System details
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
Label
Public information campaigns & opinion research : a handbook for the student & practitioner, edited by Hans-Dieter Klingemann and Andrea Röemmele
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Information and communication campaigns : linking theory to practice / Katrin Voltmer and Andrea Römmele -- Modelling and evaluating public relations campaigns / Barbara Baerns and Juliana Raupp -- Towards a theory of campaigns : the role of opinion leaders / Michael Schenk and Thomas Döbler -- The importance of research in planning and developing communications campaigns : the UK government home office smoke alarms campaign / Malcolm Rigg -- Planning and implementing a national campaign : two campaigns by the National Farmers Union / Simon Rayner -- Public opinion information and campaign strategies : an American case study / Ronald L. Holzhacker -- Communicating 'Europe' : implications for multi-level governance in the European Union / Hans Dieter-Klingemann and Andrea Römmele -- Campaign practices and survey use in the European Commission : the Eurobarometer survey / Christine Pütz -- The role of survey research in international campaigns : what can be learnt from case studies? / Michele Corrado -- Effective campaign assessment : how to learn from your failures / Leon Ostergaard -- Using survey research to determine the effects of a campaign / Klaus Schönbach -- Using market research techniques to determine campaign effects / Rolf Pfleiderer -- Using survey research in campaigns : a summary and checklist for the student and campaign practitioner / Hans-Dieter Klingemann and Andrea Römmele
Control code
70774219
Dimensions
unknown
Extent
1 online resource (xiv, 193 pages)
Form of item
online
Isbn
9781412932646
Lccn
2001132947
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
charts
http://library.link/vocab/ext/overdrive/overdriveId
ebl254718
Reproduction note
Electronic reproduction.
Specific material designation
remote
System control number
(OCoLC)70774219
System details
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.

Library Locations

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      1 University Blvd, St. Louis, MO, 63121, US
      38.710138 -90.311107
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