The Resource Public relations management by objectives, Norman R. Nager, T. Harrell Allen
Public relations management by objectives, Norman R. Nager, T. Harrell Allen
Resource Information
The item Public relations management by objectives, Norman R. Nager, T. Harrell Allen represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Missouri-St. Louis Libraries.This item is available to borrow from 1 library branch.
Resource Information
The item Public relations management by objectives, Norman R. Nager, T. Harrell Allen represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Missouri-St. Louis Libraries.
This item is available to borrow from 1 library branch.
- Extent
- xii, 403 pages
- Contents
-
- 1. Introducing PR-MBO -- Trends toward managerial accountability -- Public relations: A definition in transition -- Management by objectives: The concept -- PR-MBO defined -- 10 conditions of objectives -- Case illustration: Motorcycle safety results -- 14 objectives for analysis -- 8 goals for matching self-test
- 2. PR-MBO as a management system -- The economic and social climate -- The systems approach -- Two ways to apply systems -- A definition of systems -- Public relations as a system -- Systems concepts -- Systems and public relations roles -- MBO as a system -- 4 components of the MBO system -- Influence at two levels -- The ARCO PR-MBO systems model -- PR-MBO and the C-R-E-A-T-E system -- The PR-MBO self-test
- 3. Creating goals and objectives -- Clearing away confusion -- Terms not interchangeable -- How to write goals -- Criteria for objectives -- Making objectives specific -- The language of specificity -- Standards of achievement -- How to improve weak objectives -- Finding objectives -- Objective trees -- Model 1: Northwest disaster -- Model 2: The C-R-E-A-T-E system adapted to a job campaign -- Creating goals and objectives for time management
- 4. Applying PR-MBO and systems approaches to PR writing -- Purpose of PR-MBO writing system -- Overview of PR writing system -- Realities of professional practice -- Models for structuring PR writing
- 5. The 10-step PR-MBO writing system -- To help "Fathom the mysteries" -- 1. Client/employer objectives -- 2. Audiences/publics and why -- 3. Audience characteristics -- 4. Audience objectives -- 5. Media/channels and why -- 6. Media/channels objectives -- 7. Sources and question -- 8. Communication strategies -- 9. Essence of message -- 10. Nonverbal support -- Putting it all together -- Los Angeles Times PR-MBO case -- Toward a businesslike approach -- Self-test: You close a plant or service
- 6. PR-MBO research-evaluation: Follow-through for effectiveness -- Evaluation for effectiveness -- Measurability trend -- Case study: Northeast saves energy -- Case study: Du Pont Solar Challenger -- Case study: New York triples teen jobs -- Evaluation flows from research -- Overview of rest of chapter -- Measuring: The reality today -- Defining PR-MBO evaluation -- The CIPP Evaluation Model -- Research for results -- Research defined -- Case study: Blooming prairie -- Professionals and computers -- Research design and setting -- Describe or explain -- Case study: Schools in crisis -- Research methods for PR -- Scientific surveys -- Sampling procedures -- Probability sampling -- Nonprobability sampling -- Tests to measure results -- Computer-assisted analysis -- Simplicity through Q-Sort -- Content analysis -- Media tracking model -- Participant observation -- Unobtrusive measures -- Futures research -- Combined approach
- 7. C-R-E-A-T-E system's energy, action, and time/resources planning -- Public relations energy -- Energy and entropy -- Research provides the fuel -- Burnout -- Programming creative thought -- Fantasyland case: Creative energy -- Action: To create client improvements -- Examples of PR actions -- Case study: Nutrition program impact -- Case study: A good deed for scouts -- Time/resources planning -- Priorities and manageability -- Time lines -- 16 steps to program -- Built-in follow-through -- How to find th time -- Budgeting resources -- Budgeting funds creatively -- Planning techniques -- C-R-E-A-T-E case study: S & L merger
- 8. Crisis management by objectives -- Fight-flight syndrome -- Programmed for survival -- PR and survival cues -- Systems out of control -- Objectives to minimize damage -- Case study: Lloyds bank robbery -- Case study: Disneyland safety furor -- Dilemma: Public panic or media wrath? -- Objectives to minimize coverage -- Case study: Nixon after Watergate -- Cover-up crisis guidelines -- Managing "routine" crises -- Check of your organization's plans -- Early warning role -- Place to start: Propose PR charter -- 10 sources for detecting potential crises -- Timing crisis preparation -- Case study: Three Mile Island -- Case study: St. Joseph's daily pattern -- Invest in "untapped reservoir" -- Case study: Moscow Olympics boycott -- How to build PR staff reserves -- How to adapt deadline techniques -- How to use scenario planning -- Turning crisis into opportunity -- Case study: Ford-UAW create new agenda -- Case study: Disneyland revisited -- Case study: Dialogue with Jewish leaders -- Case study: Kaiser vs. ABC's "20/20" -- How to come out positive -- Preparations to bring out strengths -- How to mobilize publics -- Case study: Continental takeover fight -- Case study: Tylenol's comeback -- Case study: McDonnell Douglas DC-10 stirs loyalty -- When not to publicize good deeds -- Case study: Woman's next-to-last death -- Case study: Surgical gas mixup -- Preparing for the impossible -- Case study: Hostages in El Salvador -- Case study: Ensuring insurance firm -- Case study: Tornado hits Kalamazoo -- "The beginning of the answer"
- 9. Implementing a PR-MBO system -- A time for decision -- A managerial challenge from within profession -- A managerial challenge from the top -- PR-MBO benefits -- Better management of time -- Fewer unexpected crises -- No dilution of effort -- Better job description -- Introducing PR-MBO -- Timing and climate for change -- Where to begin PR-MBO -- 3 beginning points -- Point of origin: 3 options -- A fourth option: You -- PR-MBO and "orders of reality" -- Involving the CEO -- Strategies for involvement -- RCA Board Chairman and PR-MBO -- RCA report to shareholders -- PR-MBO self-test -- A time to upgrade human relations -- Appendix A: Glossary of research terms -- Appendix B: Organizations and periodicals
- Isbn
- 9780582283411
- Label
- Public relations management by objectives
- Title
- Public relations management by objectives
- Statement of responsibility
- Norman R. Nager, T. Harrell Allen
- Language
- eng
- Cataloging source
- DLC
- http://library.link/vocab/creatorDate
- 1936-
- http://library.link/vocab/creatorName
- Nager, Norman R.
- Illustrations
- illustrations
- Index
- index present
- Literary form
- non fiction
- Nature of contents
- bibliography
- http://library.link/vocab/relatedWorkOrContributorDate
- 1942-
- http://library.link/vocab/relatedWorkOrContributorName
- Allen, T. Harrell
- Series statement
- Longman series in public communication
- http://library.link/vocab/subjectName
-
- Public relations
- Management by objectives
- Label
- Public relations management by objectives, Norman R. Nager, T. Harrell Allen
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
-
- 1. Introducing PR-MBO -- Trends toward managerial accountability -- Public relations: A definition in transition -- Management by objectives: The concept -- PR-MBO defined -- 10 conditions of objectives -- Case illustration: Motorcycle safety results -- 14 objectives for analysis -- 8 goals for matching self-test
- 2. PR-MBO as a management system -- The economic and social climate -- The systems approach -- Two ways to apply systems -- A definition of systems -- Public relations as a system -- Systems concepts -- Systems and public relations roles -- MBO as a system -- 4 components of the MBO system -- Influence at two levels -- The ARCO PR-MBO systems model -- PR-MBO and the C-R-E-A-T-E system -- The PR-MBO self-test
- 3. Creating goals and objectives -- Clearing away confusion -- Terms not interchangeable -- How to write goals -- Criteria for objectives -- Making objectives specific -- The language of specificity -- Standards of achievement -- How to improve weak objectives -- Finding objectives -- Objective trees -- Model 1: Northwest disaster -- Model 2: The C-R-E-A-T-E system adapted to a job campaign -- Creating goals and objectives for time management
- 4. Applying PR-MBO and systems approaches to PR writing -- Purpose of PR-MBO writing system -- Overview of PR writing system -- Realities of professional practice -- Models for structuring PR writing
- 5. The 10-step PR-MBO writing system -- To help "Fathom the mysteries" -- 1. Client/employer objectives -- 2. Audiences/publics and why -- 3. Audience characteristics -- 4. Audience objectives -- 5. Media/channels and why -- 6. Media/channels objectives -- 7. Sources and question -- 8. Communication strategies -- 9. Essence of message -- 10. Nonverbal support -- Putting it all together -- Los Angeles Times PR-MBO case -- Toward a businesslike approach -- Self-test: You close a plant or service
- 6. PR-MBO research-evaluation: Follow-through for effectiveness -- Evaluation for effectiveness -- Measurability trend -- Case study: Northeast saves energy -- Case study: Du Pont Solar Challenger -- Case study: New York triples teen jobs -- Evaluation flows from research -- Overview of rest of chapter -- Measuring: The reality today -- Defining PR-MBO evaluation -- The CIPP Evaluation Model -- Research for results -- Research defined -- Case study: Blooming prairie -- Professionals and computers -- Research design and setting -- Describe or explain -- Case study: Schools in crisis -- Research methods for PR -- Scientific surveys -- Sampling procedures -- Probability sampling -- Nonprobability sampling -- Tests to measure results -- Computer-assisted analysis -- Simplicity through Q-Sort -- Content analysis -- Media tracking model -- Participant observation -- Unobtrusive measures -- Futures research -- Combined approach
- 7. C-R-E-A-T-E system's energy, action, and time/resources planning -- Public relations energy -- Energy and entropy -- Research provides the fuel -- Burnout -- Programming creative thought -- Fantasyland case: Creative energy -- Action: To create client improvements -- Examples of PR actions -- Case study: Nutrition program impact -- Case study: A good deed for scouts -- Time/resources planning -- Priorities and manageability -- Time lines -- 16 steps to program -- Built-in follow-through -- How to find th time -- Budgeting resources -- Budgeting funds creatively -- Planning techniques -- C-R-E-A-T-E case study: S & L merger
- 8. Crisis management by objectives -- Fight-flight syndrome -- Programmed for survival -- PR and survival cues -- Systems out of control -- Objectives to minimize damage -- Case study: Lloyds bank robbery -- Case study: Disneyland safety furor -- Dilemma: Public panic or media wrath? -- Objectives to minimize coverage -- Case study: Nixon after Watergate -- Cover-up crisis guidelines -- Managing "routine" crises -- Check of your organization's plans -- Early warning role -- Place to start: Propose PR charter -- 10 sources for detecting potential crises -- Timing crisis preparation -- Case study: Three Mile Island -- Case study: St. Joseph's daily pattern -- Invest in "untapped reservoir" -- Case study: Moscow Olympics boycott -- How to build PR staff reserves -- How to adapt deadline techniques -- How to use scenario planning -- Turning crisis into opportunity -- Case study: Ford-UAW create new agenda -- Case study: Disneyland revisited -- Case study: Dialogue with Jewish leaders -- Case study: Kaiser vs. ABC's "20/20" -- How to come out positive -- Preparations to bring out strengths -- How to mobilize publics -- Case study: Continental takeover fight -- Case study: Tylenol's comeback -- Case study: McDonnell Douglas DC-10 stirs loyalty -- When not to publicize good deeds -- Case study: Woman's next-to-last death -- Case study: Surgical gas mixup -- Preparing for the impossible -- Case study: Hostages in El Salvador -- Case study: Ensuring insurance firm -- Case study: Tornado hits Kalamazoo -- "The beginning of the answer"
- 9. Implementing a PR-MBO system -- A time for decision -- A managerial challenge from within profession -- A managerial challenge from the top -- PR-MBO benefits -- Better management of time -- Fewer unexpected crises -- No dilution of effort -- Better job description -- Introducing PR-MBO -- Timing and climate for change -- Where to begin PR-MBO -- 3 beginning points -- Point of origin: 3 options -- A fourth option: You -- PR-MBO and "orders of reality" -- Involving the CEO -- Strategies for involvement -- RCA Board Chairman and PR-MBO -- RCA report to shareholders -- PR-MBO self-test -- A time to upgrade human relations -- Appendix A: Glossary of research terms -- Appendix B: Organizations and periodicals
- Control code
- 9394672
- Dimensions
- 24 cm
- Extent
- xii, 403 pages
- Isbn
- 9780582283411
- Isbn Type
- (pbk.)
- Lccn
- 83005418
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- Other physical details
- illustrations
- System control number
- (WaOLN)586684
- Label
- Public relations management by objectives, Norman R. Nager, T. Harrell Allen
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
-
- 1. Introducing PR-MBO -- Trends toward managerial accountability -- Public relations: A definition in transition -- Management by objectives: The concept -- PR-MBO defined -- 10 conditions of objectives -- Case illustration: Motorcycle safety results -- 14 objectives for analysis -- 8 goals for matching self-test
- 2. PR-MBO as a management system -- The economic and social climate -- The systems approach -- Two ways to apply systems -- A definition of systems -- Public relations as a system -- Systems concepts -- Systems and public relations roles -- MBO as a system -- 4 components of the MBO system -- Influence at two levels -- The ARCO PR-MBO systems model -- PR-MBO and the C-R-E-A-T-E system -- The PR-MBO self-test
- 3. Creating goals and objectives -- Clearing away confusion -- Terms not interchangeable -- How to write goals -- Criteria for objectives -- Making objectives specific -- The language of specificity -- Standards of achievement -- How to improve weak objectives -- Finding objectives -- Objective trees -- Model 1: Northwest disaster -- Model 2: The C-R-E-A-T-E system adapted to a job campaign -- Creating goals and objectives for time management
- 4. Applying PR-MBO and systems approaches to PR writing -- Purpose of PR-MBO writing system -- Overview of PR writing system -- Realities of professional practice -- Models for structuring PR writing
- 5. The 10-step PR-MBO writing system -- To help "Fathom the mysteries" -- 1. Client/employer objectives -- 2. Audiences/publics and why -- 3. Audience characteristics -- 4. Audience objectives -- 5. Media/channels and why -- 6. Media/channels objectives -- 7. Sources and question -- 8. Communication strategies -- 9. Essence of message -- 10. Nonverbal support -- Putting it all together -- Los Angeles Times PR-MBO case -- Toward a businesslike approach -- Self-test: You close a plant or service
- 6. PR-MBO research-evaluation: Follow-through for effectiveness -- Evaluation for effectiveness -- Measurability trend -- Case study: Northeast saves energy -- Case study: Du Pont Solar Challenger -- Case study: New York triples teen jobs -- Evaluation flows from research -- Overview of rest of chapter -- Measuring: The reality today -- Defining PR-MBO evaluation -- The CIPP Evaluation Model -- Research for results -- Research defined -- Case study: Blooming prairie -- Professionals and computers -- Research design and setting -- Describe or explain -- Case study: Schools in crisis -- Research methods for PR -- Scientific surveys -- Sampling procedures -- Probability sampling -- Nonprobability sampling -- Tests to measure results -- Computer-assisted analysis -- Simplicity through Q-Sort -- Content analysis -- Media tracking model -- Participant observation -- Unobtrusive measures -- Futures research -- Combined approach
- 7. C-R-E-A-T-E system's energy, action, and time/resources planning -- Public relations energy -- Energy and entropy -- Research provides the fuel -- Burnout -- Programming creative thought -- Fantasyland case: Creative energy -- Action: To create client improvements -- Examples of PR actions -- Case study: Nutrition program impact -- Case study: A good deed for scouts -- Time/resources planning -- Priorities and manageability -- Time lines -- 16 steps to program -- Built-in follow-through -- How to find th time -- Budgeting resources -- Budgeting funds creatively -- Planning techniques -- C-R-E-A-T-E case study: S & L merger
- 8. Crisis management by objectives -- Fight-flight syndrome -- Programmed for survival -- PR and survival cues -- Systems out of control -- Objectives to minimize damage -- Case study: Lloyds bank robbery -- Case study: Disneyland safety furor -- Dilemma: Public panic or media wrath? -- Objectives to minimize coverage -- Case study: Nixon after Watergate -- Cover-up crisis guidelines -- Managing "routine" crises -- Check of your organization's plans -- Early warning role -- Place to start: Propose PR charter -- 10 sources for detecting potential crises -- Timing crisis preparation -- Case study: Three Mile Island -- Case study: St. Joseph's daily pattern -- Invest in "untapped reservoir" -- Case study: Moscow Olympics boycott -- How to build PR staff reserves -- How to adapt deadline techniques -- How to use scenario planning -- Turning crisis into opportunity -- Case study: Ford-UAW create new agenda -- Case study: Disneyland revisited -- Case study: Dialogue with Jewish leaders -- Case study: Kaiser vs. ABC's "20/20" -- How to come out positive -- Preparations to bring out strengths -- How to mobilize publics -- Case study: Continental takeover fight -- Case study: Tylenol's comeback -- Case study: McDonnell Douglas DC-10 stirs loyalty -- When not to publicize good deeds -- Case study: Woman's next-to-last death -- Case study: Surgical gas mixup -- Preparing for the impossible -- Case study: Hostages in El Salvador -- Case study: Ensuring insurance firm -- Case study: Tornado hits Kalamazoo -- "The beginning of the answer"
- 9. Implementing a PR-MBO system -- A time for decision -- A managerial challenge from within profession -- A managerial challenge from the top -- PR-MBO benefits -- Better management of time -- Fewer unexpected crises -- No dilution of effort -- Better job description -- Introducing PR-MBO -- Timing and climate for change -- Where to begin PR-MBO -- 3 beginning points -- Point of origin: 3 options -- A fourth option: You -- PR-MBO and "orders of reality" -- Involving the CEO -- Strategies for involvement -- RCA Board Chairman and PR-MBO -- RCA report to shareholders -- PR-MBO self-test -- A time to upgrade human relations -- Appendix A: Glossary of research terms -- Appendix B: Organizations and periodicals
- Control code
- 9394672
- Dimensions
- 24 cm
- Extent
- xii, 403 pages
- Isbn
- 9780582283411
- Isbn Type
- (pbk.)
- Lccn
- 83005418
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- Other physical details
- illustrations
- System control number
- (WaOLN)586684
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.umsl.edu/portal/Public-relations-management-by-objectives-Norman/oh_LEGfVQvE/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.umsl.edu/portal/Public-relations-management-by-objectives-Norman/oh_LEGfVQvE/">Public relations management by objectives, Norman R. Nager, T. Harrell Allen</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.umsl.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.umsl.edu/">University of Missouri-St. Louis Libraries</a></span></span></span></span></div>
