Coverart for item
The Resource Qualitative marketing research, David Carson, Audrey Gilmore, Chad Perry & Kjell Gronhaug

Qualitative marketing research, David Carson, Audrey Gilmore, Chad Perry & Kjell Gronhaug

Label
Qualitative marketing research
Title
Qualitative marketing research
Statement of responsibility
David Carson, Audrey Gilmore, Chad Perry & Kjell Gronhaug
Contributor
Author
Subject
Language
eng
Summary
Qualitative Marketing Research clearly explains the use and importance of qualitative methods, clarifying the theories behind the methodology and providing concrete examples and exercises which illustrate its application to Management Studies and Marketing
Member of
Cataloging source
N$T
Dewey number
658.83
Illustrations
illustrations
Index
index present
LC call number
HF5415.2
LC item number
.Q328 2001eb
Literary form
non fiction
NAL call number
HF5415.2
NAL item number
.Q328 2001eb
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1947-
http://library.link/vocab/relatedWorkOrContributorName
  • Carson, David
  • Gilmore, Audrey
  • Perry, Chad
  • Grønhaug, Kjell
http://library.link/vocab/subjectName
  • Qualitative research
  • Marketing research
  • BUSINESS & ECONOMICS
  • Marketing research
  • Qualitative research
  • Marktonderzoek
  • Kwalitatieve methoden
  • Marketing
  • Marktforschung
Label
Qualitative marketing research, David Carson, Audrey Gilmore, Chad Perry & Kjell Gronhaug
Instantiates
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Case-based Research
  • Focus Group Interviewing
  • Observation Studies
  • Ethnography and Grounded Theory
  • Action Research and Action Learning
  • Applications and Outcomes of Qualitative Research
  • Organizing, Processing and Visualizing Data
  • Writing Qualitative Research Reports
  • Integrative Multiple Mixes of Methodologies
  • Qualitative Research: Future Evolution
  • Social Science Research and Marketing
  • Philosophy of Research
  • Scope of Research in Marketing
  • Design of a Research Problem
  • Academic, Business and Practitioner Research
  • Qualitative Research Methodologies
  • Justification of a Qualitative Research Methodology
  • In-depth Interviewing
Control code
847527103
Dimensions
unknown
Extent
1 online resource (xii, 239 pages)
File format
unknown
Form of item
online
Isbn
9781849209625
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations
http://library.link/vocab/ext/overdrive/overdriveId
9781446205358
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)847527103
Label
Qualitative marketing research, David Carson, Audrey Gilmore, Chad Perry & Kjell Gronhaug
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Case-based Research
  • Focus Group Interviewing
  • Observation Studies
  • Ethnography and Grounded Theory
  • Action Research and Action Learning
  • Applications and Outcomes of Qualitative Research
  • Organizing, Processing and Visualizing Data
  • Writing Qualitative Research Reports
  • Integrative Multiple Mixes of Methodologies
  • Qualitative Research: Future Evolution
  • Social Science Research and Marketing
  • Philosophy of Research
  • Scope of Research in Marketing
  • Design of a Research Problem
  • Academic, Business and Practitioner Research
  • Qualitative Research Methodologies
  • Justification of a Qualitative Research Methodology
  • In-depth Interviewing
Control code
847527103
Dimensions
unknown
Extent
1 online resource (xii, 239 pages)
File format
unknown
Form of item
online
Isbn
9781849209625
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations
http://library.link/vocab/ext/overdrive/overdriveId
9781446205358
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)847527103

Library Locations

    • Thomas Jefferson LibraryBorrow it
      1 University Blvd, St. Louis, MO, 63121, US
      38.710138 -90.311107
Processing Feedback ...