The Resource Quantification of product color preference in a utility function, by Hannah L. Turner, (electronic resource)

Quantification of product color preference in a utility function, by Hannah L. Turner, (electronic resource)

Label
Quantification of product color preference in a utility function
Title
Quantification of product color preference in a utility function
Statement of responsibility
by Hannah L. Turner
Creator
Subject
Genre
Language
eng
Summary
"Currently, many marketing and engineering tools exist to help a designer optimize quantitative attributes of a product, such as height, weight, volume, or cost. However, these methods cannot effectively take into consideration aesthetic attributes of a product, or any other attributes for which there is no understood functional relationship between the attribute's potential values and the consumer's preference. This research has begun the work of developing this necessary functional relationship for the aesthetic attribute of color and has created a methodology for further research. To do this, colors were represented by their red, green, and blue light components, and preference information for each of these attributes was gathered by presenting individuals with a small sample of colors, applied to backpacks, in a short choice survey. A utility function was fit to the preference data points using standard regression methods. The validity of these functions was tested by administering individual-specific follow-up surveys, in which each of the survey questions contained a high, a neutral, and a low utility backpack color, as determined by the utility functions. Individuals chose the high utility color an average of 74% of the time, which is significantly better than random chance. In addition, success rates as high as 87% were achieved in certain instances where greyscale preferences were incorporated into the overall utility function. These results indicate that a large portion of individual preferences were captured by the utility functions, allowing the methodology provided to serve as a foundation for future research"--Abstract, p. iii
Related
Cataloging source
UMR
http://library.link/vocab/creatorName
Turner, Hannah L
Degree
M.S.
Dissertation year
2010.
Granting institution
Missouri University of Science and Technology
Illustrations
illustrations
Index
no index present
Literary form
non fiction
Nature of contents
  • dictionaries
  • theses
http://library.link/vocab/subjectName
  • Consumers' preferences
  • Choice (Psychology)
  • Color
  • Discrete groups
Target audience
specialized
Label
Quantification of product color preference in a utility function, by Hannah L. Turner, (electronic resource)
Instantiates
Publication
Note
  • Vita
  • The entire thesis text is included in file
  • Title from title screen of thesis/dissertation PDF file (viewed April 21, 2010)
Bibliography note
Includes bibliographical references (pages 38-39)
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
black and white
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
642216725
Dimensions
unknown
Extent
1 online resource (viii, 41 pages)
Form of item
electronic
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations, digital, PDF file.
Specific material designation
remote
System control number
(OCoLC)642216725
System details
  • System requirements: Adobe Acrobat Reader; Internet browser
  • Mode of access: World Wide Web
Label
Quantification of product color preference in a utility function, by Hannah L. Turner, (electronic resource)
Publication
Note
  • Vita
  • The entire thesis text is included in file
  • Title from title screen of thesis/dissertation PDF file (viewed April 21, 2010)
Bibliography note
Includes bibliographical references (pages 38-39)
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
black and white
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
642216725
Dimensions
unknown
Extent
1 online resource (viii, 41 pages)
Form of item
electronic
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations, digital, PDF file.
Specific material designation
remote
System control number
(OCoLC)642216725
System details
  • System requirements: Adobe Acrobat Reader; Internet browser
  • Mode of access: World Wide Web

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