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The Resource Quantitative analysis for marketing management, [by] William R. King

Quantitative analysis for marketing management, [by] William R. King

Label
Quantitative analysis for marketing management
Title
Quantitative analysis for marketing management
Statement of responsibility
[by] William R. King
Creator
Subject
Language
eng
Summary
"This is a book about the decisions with which the marketing manager is constantly faced. Moreover its focus is on the analysis of those decision problems with whatever tools are available--qualitative or quantitative, for one cannot really spearate the two."--Page viii
Cataloging source
DLC
http://library.link/vocab/creatorDate
1938-
http://library.link/vocab/creatorName
King, William Richard
Illustrations
illustrations
Index
no index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Decision making
  • Marketing
  • Marketing
Label
Quantitative analysis for marketing management, [by] William R. King
Instantiates
Publication
Bibliography note
Includes bibliographies
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Marketing and marketing analysis -- Marketing decisions -- A conceptual framework for marketing analysis -- Marketing models -- Product decisions -- Market analysis and test marketing -- Purchasing decisions -- Pricing decisions -- Advertising decisions -- Promotional decisions -- Distributions decisions -- Appendix: least-squares analysis
Control code
242694
Dimensions
23 cm
Extent
xviii, 574 pages
Lccn
67021595
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
(WaOLN)496366
Label
Quantitative analysis for marketing management, [by] William R. King
Publication
Bibliography note
Includes bibliographies
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Marketing and marketing analysis -- Marketing decisions -- A conceptual framework for marketing analysis -- Marketing models -- Product decisions -- Market analysis and test marketing -- Purchasing decisions -- Pricing decisions -- Advertising decisions -- Promotional decisions -- Distributions decisions -- Appendix: least-squares analysis
Control code
242694
Dimensions
23 cm
Extent
xviii, 574 pages
Lccn
67021595
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
(WaOLN)496366

Library Locations

    • Thomas Jefferson LibraryBorrow it
      1 University Blvd, St. Louis, MO, 63121, US
      38.710138 -90.311107
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