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The Resource Quantitative models in marketing research, Philip Hans Franses and Richard Paap

Quantitative models in marketing research, Philip Hans Franses and Richard Paap

Label
Quantitative models in marketing research
Title
Quantitative models in marketing research
Statement of responsibility
Philip Hans Franses and Richard Paap
Creator
Contributor
Subject
Genre
Language
eng
Summary
"Recent advances in data collection and data storage techniques enable marketing researchers to study the characteristics of a large range of transactions and purchases, in particular the effects of household-specific characteristics and marketing-mix variables." "This book presents the most important and practically relevant quantitative models for marketing research. Each model is presented in detail with a self-contained discussion, which includes: a demonstration of the mechanics of the model, empirical analysis, real-world examples, and interpretation of results and findings. The reader of the book will learn how to apply the techniques, as well as understand the latest methodological developments in the academic literature." "Pathways are offered in the book for students and practitioners with differing statistical and mathematical skill levels, although a basic knowledge of elementary numerical techniques is assumed."--Jacket
Cataloging source
N$T
http://library.link/vocab/creatorDate
1963-
http://library.link/vocab/creatorName
Franses, Philip Hans
Dewey number
658.8/3/015118
Illustrations
illustrations
Index
index present
LC call number
HF5415.2
LC item number
.F714 2001eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
Paap, Richard
http://library.link/vocab/subjectName
  • Marketing research
  • BUSINESS & ECONOMICS
  • Marketing research
  • Marketingforschung
  • Mathematisches Modell
  • Marktonderzoek
  • Kwantitatieve methoden
Label
Quantitative models in marketing research, Philip Hans Franses and Richard Paap
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages 196-201) and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • An unordered multinomial variable
  • An ordered multinomial variable
  • A limited continuous variable
  • A duration variable
  • A continuous dependent variable
  • The standard Linear Regression model
  • Estimation
  • Estimation by Ordinary Least Squares
  • Estimation by Maximum Likelihood
  • Diagnostics, model selection and forecasting
  • On marketing research
  • Diagnostics
  • Model selection
  • Forecasting
  • Modeling sales
  • Advanced topics
  • A binomial dependent variable
  • Representation and interpretation
  • Modeling a binomial dependent variable
  • The Logit and Probit models
  • Model interpretation
  • Data
  • Estimation
  • The Logit model
  • The Probit model
  • Visualizing estimation results
  • Diagnostics, model selection and forecasting
  • Diagnostics
  • Model selection
  • Forecasting
  • Modeling the choice between two brands
  • Advanced topics
  • Models
  • Modeling unobserved heterogeneity
  • Modeling dynamics
  • Sample selection issues
  • An unordered multinomial dependent variable
  • Representation and interpretation
  • The Multinomial and Conditional Logit models
  • The Multinomial Probit model
  • The Nested Logit model
  • Estimation
  • The Multinomial and Conditional Logit models
  • Features of marketing research data
  • The Multinomial Probit model
  • The Nested Logit model
  • Diagnostics, model selection and forecasting
  • Diagnostics
  • Model selection
  • Forecasting
  • Quantitative models
  • Marketing performance measures
  • A continuous variable
  • A binomial variable
Control code
51202824
Dimensions
unknown
Extent
1 online resource (xiii, 206 pages)
Form of item
online
Isbn
9780511013010
Lccn
2001025424
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations
http://library.link/vocab/ext/overdrive/overdriveId
  • ebl157045
  • 0047654b-4430-4d83-a88c-4eedeaa5bbcd
Specific material designation
remote
System control number
(OCoLC)51202824
Label
Quantitative models in marketing research, Philip Hans Franses and Richard Paap
Publication
Bibliography note
Includes bibliographical references (pages 196-201) and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • An unordered multinomial variable
  • An ordered multinomial variable
  • A limited continuous variable
  • A duration variable
  • A continuous dependent variable
  • The standard Linear Regression model
  • Estimation
  • Estimation by Ordinary Least Squares
  • Estimation by Maximum Likelihood
  • Diagnostics, model selection and forecasting
  • On marketing research
  • Diagnostics
  • Model selection
  • Forecasting
  • Modeling sales
  • Advanced topics
  • A binomial dependent variable
  • Representation and interpretation
  • Modeling a binomial dependent variable
  • The Logit and Probit models
  • Model interpretation
  • Data
  • Estimation
  • The Logit model
  • The Probit model
  • Visualizing estimation results
  • Diagnostics, model selection and forecasting
  • Diagnostics
  • Model selection
  • Forecasting
  • Modeling the choice between two brands
  • Advanced topics
  • Models
  • Modeling unobserved heterogeneity
  • Modeling dynamics
  • Sample selection issues
  • An unordered multinomial dependent variable
  • Representation and interpretation
  • The Multinomial and Conditional Logit models
  • The Multinomial Probit model
  • The Nested Logit model
  • Estimation
  • The Multinomial and Conditional Logit models
  • Features of marketing research data
  • The Multinomial Probit model
  • The Nested Logit model
  • Diagnostics, model selection and forecasting
  • Diagnostics
  • Model selection
  • Forecasting
  • Quantitative models
  • Marketing performance measures
  • A continuous variable
  • A binomial variable
Control code
51202824
Dimensions
unknown
Extent
1 online resource (xiii, 206 pages)
Form of item
online
Isbn
9780511013010
Lccn
2001025424
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations
http://library.link/vocab/ext/overdrive/overdriveId
  • ebl157045
  • 0047654b-4430-4d83-a88c-4eedeaa5bbcd
Specific material designation
remote
System control number
(OCoLC)51202824

Library Locations

    • Thomas Jefferson LibraryBorrow it
      1 University Blvd, St. Louis, MO, 63121, US
      38.710138 -90.311107
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