Coverart for item
The Resource Reaching the interactive customer : integrated services for the digital world, Mai-lan Tomsen, Ron Faith

Reaching the interactive customer : integrated services for the digital world, Mai-lan Tomsen, Ron Faith

Label
Reaching the interactive customer : integrated services for the digital world
Title
Reaching the interactive customer
Title remainder
integrated services for the digital world
Statement of responsibility
Mai-lan Tomsen, Ron Faith
Creator
Contributor
Subject
Genre
Language
eng
Summary
Through either direct exposure or media coverage of the online world, consumers have built certain expectations around interactivity. Activities like email, chat, and web browsing reinforce popular understanding how people use electronic devices to 'talk', 'find' and 'see' what's happening in the world around them. Reaching The Interactive Customer describes how these consumer expectations of interactivity impact and shape the new generations of 'connected' personal electronics. Reaching the Interactive Customer provides critical information for business professionals who want to understand a 'connected world', linking businesses, customers, and service providers. It describes how the audience for interactive services has evolved and what that audience is looking for in consumer devices. This book also appeals to anyone who works on or is interested in Web-based technology because it paints a clear picture of how interactivity is evolving from the Internet to the next generation of interactivity with phones and televisions
Cataloging source
MT4IT
http://library.link/vocab/creatorName
Tomsen, Mai-lan
Dewey number
658.8/4
Illustrations
illustrations
Index
index present
LC call number
HF5415.5
LC item number
.T66 2003eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
Faith, Ron
http://library.link/vocab/subjectName
  • Customer services
  • Interactive computer systems
  • Internet marketing
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • Interactive computer systems
  • Internet marketing
  • Customer services
  • Customer services
  • Interactive computer systems
  • Internet marketing
Label
Reaching the interactive customer : integrated services for the digital world, Mai-lan Tomsen, Ron Faith
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages 157-158) and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
other
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
1. Permeation of the Information Age -- 2. Interactive Devices -- 3. Interactive Audio -- 4. Visual Evolution -- 5. Monitoring through Devices -- 6. Balancing Act -- 7. Targeting the Interactive Consumer
Control code
252498451
Dimensions
unknown
Extent
1 online resource (166 pages)
Form of item
online
Isbn
9780521816700
Lccn
2002031408
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations
http://library.link/vocab/ext/overdrive/overdriveId
95e6ef6e-cdb4-4009-99b6-771da4e74a15
Specific material designation
remote
System control number
(OCoLC)252498451
Label
Reaching the interactive customer : integrated services for the digital world, Mai-lan Tomsen, Ron Faith
Publication
Bibliography note
Includes bibliographical references (pages 157-158) and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
other
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
1. Permeation of the Information Age -- 2. Interactive Devices -- 3. Interactive Audio -- 4. Visual Evolution -- 5. Monitoring through Devices -- 6. Balancing Act -- 7. Targeting the Interactive Consumer
Control code
252498451
Dimensions
unknown
Extent
1 online resource (166 pages)
Form of item
online
Isbn
9780521816700
Lccn
2002031408
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations
http://library.link/vocab/ext/overdrive/overdriveId
95e6ef6e-cdb4-4009-99b6-771da4e74a15
Specific material designation
remote
System control number
(OCoLC)252498451

Library Locations

    • Thomas Jefferson LibraryBorrow it
      1 University Blvd, St. Louis, MO, 63121, US
      38.710138 -90.311107
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