Coverart for item
The Resource Reaching the interactive customer : integrated services for the digital world, Mai-lan Tomsen, Ron Faith, (electronic resource)

Reaching the interactive customer : integrated services for the digital world, Mai-lan Tomsen, Ron Faith, (electronic resource)

Label
Reaching the interactive customer : integrated services for the digital world
Title
Reaching the interactive customer
Title remainder
integrated services for the digital world
Statement of responsibility
Mai-lan Tomsen, Ron Faith
Creator
Contributor
Subject
Language
eng
Summary
Annotation
Related
Cataloging source
CaPaEBR
http://library.link/vocab/creatorName
Tomsen, Mai-lan
Dewey number
658.8/4
LC call number
HF5415.5
LC item number
.T66 2003eb
http://library.link/vocab/relatedWorkOrContributorName
  • Faith, Ron
  • ebrary, Inc
http://library.link/vocab/subjectName
  • Customer services
  • Interactive computer systems
  • Internet marketing
Summary expansion
The internet revolution of the 1990's has helped shape a new culture of interactivity in the modern household. Technology that first found success in the workplace, has moved into the daily patterns of American lives. Web sites, MP3 players, cell phones, pagers, and other digital devices help families learn, play, and communicate. Increasing familiarity with electronic devices and the online world has given customers new expectations for interactivity. Email, chat rooms, and web browsing have taught them new ways to "talk", "find" and "see" what's happening in the world around them. Interactive Expectations describes how these consumer expectations of interactivity will impact and shape the new generations of "connected" personal electronics. These consumer expectations of interactivity impact and shape the new generations of "connected" personal electronics. These consumer expectations drive the evolution if "interactive offerings", which combine consumer devices, data networks, and applications and services. Interactive offerings provide an integrated solution for consumers, leveraging the strengths of the hardware platform and software capabilities. This book appeals to technical industry professionals in consumer electronics, networking, software application designers, and to anyone who works on or is interested in the convergence of services and devices. Interactive Expectations provides critical information for business professionals who want to understand the connected world linking businesses, customers, and service providers. It paints a clear picture of the components that compose an interactive offering and key decision points for both designers and marketers. The book helps articulate what consumers look for in an interactive solution
Label
Reaching the interactive customer : integrated services for the digital world, Mai-lan Tomsen, Ron Faith, (electronic resource)
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. [157]-158) and index
Control code
OCM1bookssj0000232859
Dimensions
unknown
Extent
166 p.
Isbn
9780521816700
Isbn Type
(pbk.)
Other physical details
ill.
Specific material designation
remote
System control number
(WaSeSS)ssj0000232859
Label
Reaching the interactive customer : integrated services for the digital world, Mai-lan Tomsen, Ron Faith, (electronic resource)
Publication
Bibliography note
Includes bibliographical references (p. [157]-158) and index
Control code
OCM1bookssj0000232859
Dimensions
unknown
Extent
166 p.
Isbn
9780521816700
Isbn Type
(pbk.)
Other physical details
ill.
Specific material designation
remote
System control number
(WaSeSS)ssj0000232859

Library Locations

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      1 University Blvd, St. Louis, MO, 63121, US
      38.710138 -90.311107
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