Coverart for item
The Resource Reputation : realizing value from the corporate image, Charles J. Fombrun

Reputation : realizing value from the corporate image, Charles J. Fombrun

Label
Reputation : realizing value from the corporate image
Title
Reputation
Title remainder
realizing value from the corporate image
Statement of responsibility
Charles J. Fombrun
Creator
Subject
Genre
Language
eng
Summary
Good reputations, says Charles Fombrun, create wealth. In this thoroughly accessible book, Fombrun shows that by developing strong and consistent images, well-regarded companies generate hidden assets - or reputational capital - that give them a distinct advantage. Reputation examines how companies in a variety of industries, such as international fashion, investment banking, packaged goods, and even U.S. business schools, compete for prestige and achieve celebrity. Vital, relevant, and readable for professionals in public, community, investor, and employee relations as well as brand and marketing managers and senior executives
Cataloging source
DLC
http://library.link/vocab/creatorName
Fombrun, Charles J
Dewey number
659.2
Illustrations
illustrations
Index
index present
LC call number
HD59.2
LC item number
.F66 1996
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Corporate image
  • Corporate image
Label
Reputation : realizing value from the corporate image, Charles J. Fombrun
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages [401]-416) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
32589624
Dimensions
25 cm
Extent
x, 441 pages
Isbn
9780875846330
Lccn
95020172
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
Label
Reputation : realizing value from the corporate image, Charles J. Fombrun
Publication
Bibliography note
Includes bibliographical references (pages [401]-416) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
32589624
Dimensions
25 cm
Extent
x, 441 pages
Isbn
9780875846330
Lccn
95020172
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations

Library Locations

    • Thomas Jefferson LibraryBorrow it
      1 University Blvd, St. Louis, MO, 63121, US
      38.710138 -90.311107
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