Coverart for item
The Resource Researching the public opinion environment : theories and methods, Sherry Devereaux Ferguson, (electronic resource)

Researching the public opinion environment : theories and methods, Sherry Devereaux Ferguson, (electronic resource)

Label
Researching the public opinion environment : theories and methods
Title
Researching the public opinion environment
Title remainder
theories and methods
Statement of responsibility
Sherry Devereaux Ferguson
Creator
Subject
Language
eng
Summary
Annotation:
Cataloging source
DLC
http://library.link/vocab/creatorName
Ferguson, Sherry Devereaux
Dewey number
303.3/8
LC call number
HM1236
LC item number
.F47 2000
Series statement
Sage series in public relations
http://library.link/vocab/subjectName
  • Public opinion
  • Public opinion polls
  • Mass media and public opinion
Summary expansion
Researching the Public Opinion Environment informs the reader on the rationale, purposes, theories, and methodologies involved in researching the public. The book is divided into four parts. Part One looks at the theories and systems relevant to opinion research. Part Two addresses the topics of monitoring and analyzing the media. Part Three describes the basics of survey research, focus groups, Delphi techniques, stakeholder assemblies and Q methodology. Part Four looks at the impact of the media
Label
Researching the public opinion environment : theories and methods, Sherry Devereaux Ferguson, (electronic resource)
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. 263-282) and index
Control code
OCM1bookssj0000759020
Dimensions
unknown
Isbn
9780761915317
Isbn Type
(pb : acid free)
Lccn
00008509
Specific material designation
remote
System control number
(WaSeSS)bookssj0000759020
Label
Researching the public opinion environment : theories and methods, Sherry Devereaux Ferguson, (electronic resource)
Publication
Bibliography note
Includes bibliographical references (p. 263-282) and index
Control code
OCM1bookssj0000759020
Dimensions
unknown
Isbn
9780761915317
Isbn Type
(pb : acid free)
Lccn
00008509
Specific material designation
remote
System control number
(WaSeSS)bookssj0000759020

Library Locations

    • Thomas Jefferson LibraryBorrow it
      1 University Blvd, St. Louis, MO, 63121, US
      38.710138 -90.311107
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