Coverart for item
The Resource Scaling the tail : managing profitable growth in emerging markets, Seung Ho Park, Gerardo R. Ungson and Andrew Cosgrove

Scaling the tail : managing profitable growth in emerging markets, Seung Ho Park, Gerardo R. Ungson and Andrew Cosgrove

Label
Scaling the tail : managing profitable growth in emerging markets
Title
Scaling the tail
Title remainder
managing profitable growth in emerging markets
Statement of responsibility
Seung Ho Park, Gerardo R. Ungson and Andrew Cosgrove
Creator
Contributor
Author
Subject
Language
eng
Summary
This book discusses the pitfalls of traditional scaling methods and presents a framework for a different type of profitable growth for multinational companies in emerging markets: "scaling the tail." By extending more recent advances in value-distribution, in which peripheral sales (those in the "tail") outnumber traditional mass-sales (those in the center of any distribution), the authors provide fine-grained insights into how multinational firms in the consumer goods and retailing sectors in emerging markets focus on specialized market niches using high-end brands, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems. These findings are based on in-depth field interviews, along with a survey of 253 managers in 10 countries, conducted under the auspices of a collaborative Ernst and Young team and the Economist Intelligence Unit
Cataloging source
UKPGM
http://library.link/vocab/creatorDate
1960-
http://library.link/vocab/creatorName
Park, Seung-ho
Dewey number
657/.95
Index
index present
LC call number
HG4027.5
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Ungson, Gerardo R.
  • Cosgrove, Andrew
http://library.link/vocab/subjectName
  • International business enterprises
  • International business enterprises
  • Business strategy
  • International business
  • Economic growth
  • Development economics & emerging economies
  • BUSINESS & ECONOMICS
  • International business enterprises
  • International business enterprises
  • Business strategy
  • International business
  • Economic growth
  • Development economics & emerging economies
  • Business and Management
Label
Scaling the tail : managing profitable growth in emerging markets, Seung Ho Park, Gerardo R. Ungson and Andrew Cosgrove
Instantiates
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
1. Introduction -- 2. Rethinking Conventional Models -- 3. Problematique -- 4. New Logics-Scaling the Tail -- 5. The Diagnostic 'P-E-C' Framework -- 6. Positioning Firms for Profitable Growth -- 7. Defining the Drivers of Profitable Growth -- 8. Co-Aligning Strategies with Management Systems -- 9. A Synthesis of Our Findings -- 10. Recommendations -- Appendices -- I. Participants In The Field Study -- II. Survey Questionnaire -- III. Survey Demographics -- IV. Analysis Of Foreign Firms In Asia: Consumer And Retailing Sectors -- Endnotes
Control code
911136250
Dimensions
unknown
Extent
1 online resource
File format
unknown
Form of item
online
Isbn
9781137538598
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
http://library.link/vocab/ext/overdrive/overdriveId
836262
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)911136250
Label
Scaling the tail : managing profitable growth in emerging markets, Seung Ho Park, Gerardo R. Ungson and Andrew Cosgrove
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
1. Introduction -- 2. Rethinking Conventional Models -- 3. Problematique -- 4. New Logics-Scaling the Tail -- 5. The Diagnostic 'P-E-C' Framework -- 6. Positioning Firms for Profitable Growth -- 7. Defining the Drivers of Profitable Growth -- 8. Co-Aligning Strategies with Management Systems -- 9. A Synthesis of Our Findings -- 10. Recommendations -- Appendices -- I. Participants In The Field Study -- II. Survey Questionnaire -- III. Survey Demographics -- IV. Analysis Of Foreign Firms In Asia: Consumer And Retailing Sectors -- Endnotes
Control code
911136250
Dimensions
unknown
Extent
1 online resource
File format
unknown
Form of item
online
Isbn
9781137538598
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
http://library.link/vocab/ext/overdrive/overdriveId
836262
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)911136250

Library Locations

    • Thomas Jefferson LibraryBorrow it
      1 University Blvd, St. Louis, MO, 63121, US
      38.710138 -90.311107
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