Coverart for item
The Resource Seducing the Subconscious : the Psychology of Emotional Influence in Advertising

Seducing the Subconscious : the Psychology of Emotional Influence in Advertising

Label
Seducing the Subconscious : the Psychology of Emotional Influence in Advertising
Title
Seducing the Subconscious
Title remainder
the Psychology of Emotional Influence in Advertising
Creator
Subject
Language
eng
Summary
Our relationship with ads: it's complicatedA must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the complexities of our relationship to advertising. Robert Heath uses approaches from experimental psychology and cognitive neuroscience to outline his theory of the subconscious influence of advertising in its audience's lives. In addition to looking at ads' influence on consumers, Heath also addresses how advertising is evolving, noting especially the ethical implications of its development. Supported by current research, Seducing the Subc
Member of
Cataloging source
EBLCP
http://library.link/vocab/creatorName
Heath, Robert
Dewey number
659.101/9
Index
no index present
LC call number
HF5822 .H37 2012
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/subjectName
  • Advertising
  • Emotions
  • Advertising
  • Emotions
Label
Seducing the Subconscious : the Psychology of Emotional Influence in Advertising
Instantiates
Publication
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Seducing the Subconscious; Contents; Foreword; Introduction; Part 1 Taking Advertising Apart; 1 The Persuasion Model; 2 Alternative Ideas; 3 Why We Don't Pay Attention to Advertising; Part 1 Summary; Part 2 The Psychology of Communication; 4 Learning and Attention; 5 The Role of Memory; 6 HowWe Process Communication; 7 Problems with Getting Attention; Part 2 Summary; Part 3 Emotion and Consciousness; 8 Emotional Processing; 9 Our Adaptive Subconscious; 10 Emotion and Attention; Part 3 Summary; Part 4 Decisions and Relationships; 11 Decision-Making; 12 The Power of Metacommunication
  • 13 The Subconscious Seduction ModelPart 4 Summary; Part 5 Taking A Fresh Look at Advertising; 14 Under the Radar; 15 The Hidden Power of New Media; 16 Legal, Decent, Honest, and Truthful?; 17 How to Spot Subconscious Seduction; Conclusion; References; Index
Control code
782880125
Dimensions
unknown
Edition
2nd ed.
Extent
1 online resource (262 pages)
Form of item
online
Isbn
9781119967620
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Specific material designation
remote
System control number
(OCoLC)782880125
Label
Seducing the Subconscious : the Psychology of Emotional Influence in Advertising
Publication
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Seducing the Subconscious; Contents; Foreword; Introduction; Part 1 Taking Advertising Apart; 1 The Persuasion Model; 2 Alternative Ideas; 3 Why We Don't Pay Attention to Advertising; Part 1 Summary; Part 2 The Psychology of Communication; 4 Learning and Attention; 5 The Role of Memory; 6 HowWe Process Communication; 7 Problems with Getting Attention; Part 2 Summary; Part 3 Emotion and Consciousness; 8 Emotional Processing; 9 Our Adaptive Subconscious; 10 Emotion and Attention; Part 3 Summary; Part 4 Decisions and Relationships; 11 Decision-Making; 12 The Power of Metacommunication
  • 13 The Subconscious Seduction ModelPart 4 Summary; Part 5 Taking A Fresh Look at Advertising; 14 Under the Radar; 15 The Hidden Power of New Media; 16 Legal, Decent, Honest, and Truthful?; 17 How to Spot Subconscious Seduction; Conclusion; References; Index
Control code
782880125
Dimensions
unknown
Edition
2nd ed.
Extent
1 online resource (262 pages)
Form of item
online
Isbn
9781119967620
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Specific material designation
remote
System control number
(OCoLC)782880125

Library Locations

    • Thomas Jefferson LibraryBorrow it
      1 University Blvd, St. Louis, MO, 63121, US
      38.710138 -90.311107
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