The Resource Seducing the Subconscious : the Psychology of Emotional Influence in Advertising
Seducing the Subconscious : the Psychology of Emotional Influence in Advertising
Resource Information
The item Seducing the Subconscious : the Psychology of Emotional Influence in Advertising represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Missouri-St. Louis Libraries.This item is available to borrow from 1 library branch.
Resource Information
The item Seducing the Subconscious : the Psychology of Emotional Influence in Advertising represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Missouri-St. Louis Libraries.
This item is available to borrow from 1 library branch.
- Summary
- Our relationship with ads: it's complicatedA must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the complexities of our relationship to advertising. Robert Heath uses approaches from experimental psychology and cognitive neuroscience to outline his theory of the subconscious influence of advertising in its audience's lives. In addition to looking at ads' influence on consumers, Heath also addresses how advertising is evolving, noting especially the ethical implications of its development. Supported by current research, Seducing the Subc
- Language
- eng
- Edition
- 2nd ed.
- Extent
- 1 online resource (262 pages)
- Contents
-
- Seducing the Subconscious; Contents; Foreword; Introduction; Part 1 Taking Advertising Apart; 1 The Persuasion Model; 2 Alternative Ideas; 3 Why We Don't Pay Attention to Advertising; Part 1 Summary; Part 2 The Psychology of Communication; 4 Learning and Attention; 5 The Role of Memory; 6 HowWe Process Communication; 7 Problems with Getting Attention; Part 2 Summary; Part 3 Emotion and Consciousness; 8 Emotional Processing; 9 Our Adaptive Subconscious; 10 Emotion and Attention; Part 3 Summary; Part 4 Decisions and Relationships; 11 Decision-Making; 12 The Power of Metacommunication
- 13 The Subconscious Seduction ModelPart 4 Summary; Part 5 Taking A Fresh Look at Advertising; 14 Under the Radar; 15 The Hidden Power of New Media; 16 Legal, Decent, Honest, and Truthful?; 17 How to Spot Subconscious Seduction; Conclusion; References; Index
- Isbn
- 9781119967620
- Label
- Seducing the Subconscious : the Psychology of Emotional Influence in Advertising
- Title
- Seducing the Subconscious
- Title remainder
- the Psychology of Emotional Influence in Advertising
- Language
- eng
- Summary
- Our relationship with ads: it's complicatedA must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the complexities of our relationship to advertising. Robert Heath uses approaches from experimental psychology and cognitive neuroscience to outline his theory of the subconscious influence of advertising in its audience's lives. In addition to looking at ads' influence on consumers, Heath also addresses how advertising is evolving, noting especially the ethical implications of its development. Supported by current research, Seducing the Subc
- Cataloging source
- EBLCP
- http://library.link/vocab/creatorName
- Heath, Robert
- Dewey number
- 659.101/9
- Index
- no index present
- LC call number
- HF5822 .H37 2012
- Literary form
- non fiction
- Nature of contents
- dictionaries
- http://library.link/vocab/subjectName
-
- Advertising
- Emotions
- Advertising
- Emotions
- Label
- Seducing the Subconscious : the Psychology of Emotional Influence in Advertising
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
-
- Seducing the Subconscious; Contents; Foreword; Introduction; Part 1 Taking Advertising Apart; 1 The Persuasion Model; 2 Alternative Ideas; 3 Why We Don't Pay Attention to Advertising; Part 1 Summary; Part 2 The Psychology of Communication; 4 Learning and Attention; 5 The Role of Memory; 6 HowWe Process Communication; 7 Problems with Getting Attention; Part 2 Summary; Part 3 Emotion and Consciousness; 8 Emotional Processing; 9 Our Adaptive Subconscious; 10 Emotion and Attention; Part 3 Summary; Part 4 Decisions and Relationships; 11 Decision-Making; 12 The Power of Metacommunication
- 13 The Subconscious Seduction ModelPart 4 Summary; Part 5 Taking A Fresh Look at Advertising; 14 Under the Radar; 15 The Hidden Power of New Media; 16 Legal, Decent, Honest, and Truthful?; 17 How to Spot Subconscious Seduction; Conclusion; References; Index
- Control code
- 782880125
- Dimensions
- unknown
- Edition
- 2nd ed.
- Extent
- 1 online resource (262 pages)
- Form of item
- online
- Isbn
- 9781119967620
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Specific material designation
- remote
- System control number
- (OCoLC)782880125
- Label
- Seducing the Subconscious : the Psychology of Emotional Influence in Advertising
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
-
- Seducing the Subconscious; Contents; Foreword; Introduction; Part 1 Taking Advertising Apart; 1 The Persuasion Model; 2 Alternative Ideas; 3 Why We Don't Pay Attention to Advertising; Part 1 Summary; Part 2 The Psychology of Communication; 4 Learning and Attention; 5 The Role of Memory; 6 HowWe Process Communication; 7 Problems with Getting Attention; Part 2 Summary; Part 3 Emotion and Consciousness; 8 Emotional Processing; 9 Our Adaptive Subconscious; 10 Emotion and Attention; Part 3 Summary; Part 4 Decisions and Relationships; 11 Decision-Making; 12 The Power of Metacommunication
- 13 The Subconscious Seduction ModelPart 4 Summary; Part 5 Taking A Fresh Look at Advertising; 14 Under the Radar; 15 The Hidden Power of New Media; 16 Legal, Decent, Honest, and Truthful?; 17 How to Spot Subconscious Seduction; Conclusion; References; Index
- Control code
- 782880125
- Dimensions
- unknown
- Edition
- 2nd ed.
- Extent
- 1 online resource (262 pages)
- Form of item
- online
- Isbn
- 9781119967620
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Specific material designation
- remote
- System control number
- (OCoLC)782880125
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.umsl.edu/portal/Seducing-the-Subconscious--the-Psychology-of/JOGfAHcO2sU/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.umsl.edu/portal/Seducing-the-Subconscious--the-Psychology-of/JOGfAHcO2sU/">Seducing the Subconscious : the Psychology of Emotional Influence in Advertising</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.umsl.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.umsl.edu/">University of Missouri-St. Louis Libraries</a></span></span></span></span></div>
