Coverart for item
The Resource Service-ability : create a customer centric culture and gain competitive advantage, Kevin Robson, (electronic resource)

Service-ability : create a customer centric culture and gain competitive advantage, Kevin Robson, (electronic resource)

Label
Service-ability : create a customer centric culture and gain competitive advantage
Title
Service-ability
Title remainder
create a customer centric culture and gain competitive advantage
Statement of responsibility
Kevin Robson
Creator
Subject
Language
eng
Summary
  • Ostensibly, customer service lies in the area of marketing and strategy, however Service-Ability is also about management and organizational behaviour, and the book ranges deeply into these areas to make its point. The scope of Marketing has changed in the last ten years and the books key argument is the need to re-think the way we structure, manage, lead and organize our corporate bodies to be better able to achieve total customer centricity and develop lasting relationships with customers
  • Leadership
  • Ostensibly, customer service lies in the area of marketing and strategy, however Service-Ability is also about management and organizational behaviour, and the book ranges deeply into these areas to make its point. The scope of Marketing has changed in the last ten years and the books key argument is the need to re-think the way we structure, manage, lead and organize our corporate bodies to be better able to achieve total customer centricity and develop lasting relationships with customers
  • Leadership
  • Ostensibly, customer service lies in the area of marketing and strategy, however Service-Ability is also about management and organizational behaviour, and the book ranges deeply into these areas to make its point. The scope of Marketing has changed in the last ten years and the books key argument is the need to re-think the way we structure, manage, lead and organize our corporate bodies to be better able to achieve total customer centricity and develop lasting relationships with customers
  • Leadership
Cataloging source
AU@
http://library.link/vocab/creatorName
Robson, Kevin
Dewey number
658.812
LC call number
HF5415.5
LC item number
.R628 2013
http://library.link/vocab/subjectName
  • Customer services
  • Consumer satisfaction
Label
Service-ability : create a customer centric culture and gain competitive advantage, Kevin Robson, (electronic resource)
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Control code
OCM1bookssj0000797332
Dimensions
24 cm.
Dimensions
unknown
Extent
xvi, 261 p.
Governing access note
License restrictions may limit access
Isbn
9781118345566
Lccn
2012540502
Other physical details
ill.
Specific material designation
remote
System control number
(WaSeSS)ssj0000797332
Label
Service-ability : create a customer centric culture and gain competitive advantage, Kevin Robson, (electronic resource)
Publication
Bibliography note
Includes bibliographical references and index
Control code
OCM1bookssj0000797332
Dimensions
24 cm.
Dimensions
unknown
Extent
xvi, 261 p.
Governing access note
License restrictions may limit access
Isbn
9781118345566
Lccn
2012540502
Other physical details
ill.
Specific material designation
remote
System control number
(WaSeSS)ssj0000797332

Library Locations

    • Thomas Jefferson LibraryBorrow it
      1 University Blvd, St. Louis, MO, 63121, US
      38.710138 -90.311107
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