Coverart for item
The Resource Sex in advertising : perspectives on the erotic appeal, edited by Tom Reichert, Jacqueline Lambiase

Sex in advertising : perspectives on the erotic appeal, edited by Tom Reichert, Jacqueline Lambiase

Label
Sex in advertising : perspectives on the erotic appeal
Title
Sex in advertising
Title remainder
perspectives on the erotic appeal
Statement of responsibility
edited by Tom Reichert, Jacqueline Lambiase
Contributor
Subject
Genre
Language
eng
Member of
Cataloging source
N$T
Dewey number
306.7
Illustrations
illustrations
Index
index present
LC call number
HF5827.85
LC item number
.S494 2003eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Reichert, Tom
  • Lambiase, Jacqueline
Series statement
LEA's communication series
http://library.link/vocab/subjectName
  • Sex in advertising
  • PSYCHOLOGY
  • SELF-HELP
  • Sex in advertising
  • Werbung
  • Erotik
  • Reclame
  • Seksualiteit
  • USA
Label
Sex in advertising : perspectives on the erotic appeal, edited by Tom Reichert, Jacqueline Lambiase
Instantiates
Publication
Bibliography note
Includes bibliographical references and indexes
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Nudity and sexual appeals : understanding the arousal process and advertising reponse
  • Michael S. LaTour and Tony L. Henthorne
  • Effects of sexual appeals on physiological, cognitive, emotional, and attitudinal responses for product and alcohol billboard advertising
  • Annie Lang [and others]
  • Sex(haustion) sells : marketing in a saturated mediascope
  • Collin Gifford Brooke
  • Toward a theory of advertising lovemaps in marketing communications : overdetermination, postmodern thought and the advertising hermeneutic circle
  • Stephen J. Gould
  • One phenomenon, multiple lenses : bridging perspectives to examine sex in advertising
  • Tom Reichert and Jacqueline J. Lambiase
  • What is sex in advertising? : perspectives from consumer behavior and social science research
  • Tom Reichert
  • Historical and psychological perspectives of the erotic appeal in advertising
  • Juliann Sivulka
  • Dark desires : fetishism, ontology, and representation in contemporary advertising
  • Jonathan E. Schroeder and Janet L. Borgerson
  • Media at the margins : homoerotic appeals to the gay and lesbian community
  • Gary R. Hicks
  • Sex-- online and in Internet advertising
  • Jacqueline J. Lambiase
  • Future questions and challenges : advertising research in the midst of sex noise
  • Jacqueline Lambiase and Tom Reichert
  • Advertising and disconnection
  • Jean Kilbourne
  • Adcult and gender
  • James B. Twitchell
  • Subliminal sexuality : the fountainhead for America's obsession
  • Wilson Bryan Key
  • Masculinism(s) and the male image : what does it mean to be a man?
  • Barbara B. Stern
Control code
52199871
Dimensions
unknown
Extent
1 online resource (xii, 294 pages)
Form of item
online
Isbn
9781410607065
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Specific material designation
remote
System control number
(OCoLC)52199871
Label
Sex in advertising : perspectives on the erotic appeal, edited by Tom Reichert, Jacqueline Lambiase
Publication
Bibliography note
Includes bibliographical references and indexes
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Nudity and sexual appeals : understanding the arousal process and advertising reponse
  • Michael S. LaTour and Tony L. Henthorne
  • Effects of sexual appeals on physiological, cognitive, emotional, and attitudinal responses for product and alcohol billboard advertising
  • Annie Lang [and others]
  • Sex(haustion) sells : marketing in a saturated mediascope
  • Collin Gifford Brooke
  • Toward a theory of advertising lovemaps in marketing communications : overdetermination, postmodern thought and the advertising hermeneutic circle
  • Stephen J. Gould
  • One phenomenon, multiple lenses : bridging perspectives to examine sex in advertising
  • Tom Reichert and Jacqueline J. Lambiase
  • What is sex in advertising? : perspectives from consumer behavior and social science research
  • Tom Reichert
  • Historical and psychological perspectives of the erotic appeal in advertising
  • Juliann Sivulka
  • Dark desires : fetishism, ontology, and representation in contemporary advertising
  • Jonathan E. Schroeder and Janet L. Borgerson
  • Media at the margins : homoerotic appeals to the gay and lesbian community
  • Gary R. Hicks
  • Sex-- online and in Internet advertising
  • Jacqueline J. Lambiase
  • Future questions and challenges : advertising research in the midst of sex noise
  • Jacqueline Lambiase and Tom Reichert
  • Advertising and disconnection
  • Jean Kilbourne
  • Adcult and gender
  • James B. Twitchell
  • Subliminal sexuality : the fountainhead for America's obsession
  • Wilson Bryan Key
  • Masculinism(s) and the male image : what does it mean to be a man?
  • Barbara B. Stern
Control code
52199871
Dimensions
unknown
Extent
1 online resource (xii, 294 pages)
Form of item
online
Isbn
9781410607065
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Specific material designation
remote
System control number
(OCoLC)52199871

Library Locations

    • Thomas Jefferson LibraryBorrow it
      1 University Blvd, St. Louis, MO, 63121, US
      38.710138 -90.311107
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