The Resource Social media branding for small business : the 5-sources model : a manifesto for your branding revolution, Robert Davis
Social media branding for small business : the 5-sources model : a manifesto for your branding revolution, Robert Davis
Resource Information
The item Social media branding for small business : the 5-sources model : a manifesto for your branding revolution, Robert Davis represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Missouri-St. Louis Libraries.This item is available to borrow from 1 library branch.
Resource Information
The item Social media branding for small business : the 5-sources model : a manifesto for your branding revolution, Robert Davis represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Missouri-St. Louis Libraries.
This item is available to borrow from 1 library branch.
- Summary
- Social media branding provides the thinking, evidence, and practice to create a road map for practitioners in small businesses to develop and implement their brand in online and offline communities. It provides a start point because one of the biggest issues for small businesses is where to start. I have talked to so many business practitioners who don't like the idea of social media. Often, they say: "We can't do that because of the legal implications!" Or, "We will have to employ more people and we don't have the resources."
- Language
- eng
- Edition
- First edition.
- Extent
- 1 online resource (1 PDF (xvi, 118 pages))
- Note
- Title from PDF title page (viewed on January 11, 2015)
- Contents
-
- Preface
- Power and validity
- Key questions
- 1. Why, what, and how?
- Community reboot
- First source: function, shared meaning and objective
- Second source: emotion and your brand loves me
- Third source: self-oriented actualization
- Fourth source: personal and social engagement
- Fifth source: collective relationships
- Next steps
- 2. The importance of social media branding
- Brand as app
- What is a social media community?
- The social media brand and your brand
- Functional vs. emotional
- Relationships and community
- Closing thoughts on the importance of social media branding
- 3. Source 1: functional social media brand
- Problem solving, information search, and feedback
- Prompt action
- Convenience and accessibility
- Closing thoughts on the functional brand
- 4. Source 2: emotional social media brand
- Problem alleviation
- Privilege
- Fantasy
- Curiosity
- Closing thoughts on the emotional brand
- 5. Source 3: self-oriented social media brand
- Self-actualization
- Self-relevance
- Self-branding
- Life arrangements
- Closing thoughts on the self-oriented brand
- 6. Source 4: personal (social) media brand
- Experience exchange
- Community attachment
- Link building
- Social engagement
- Closing thoughts on the personal brand
- 7. Source 5: relational social media brand
- Personalized brand communication
- Fickle relational bonds
- Obliged relational bonds
- Preexisting relational bonds
- Emerged relational bonds
- Casual relational bonds
- Closing thoughts on the relational brand
- 8. Implementing social media branding
- Create functionality through product
- I love, service I use
- Create emotion by tapping into my feelings
- Create the personal and social
- Create relationship
- Being interactive and personal
- Closing thoughts
- 9. Brand building in action
- Case 1. Yarns with Erica and Jess
- Case 2. Westjet Xmas Cheer
- Case 3. Fun with Bitstrips
- Case 4. Communication and social media
- Case 5. Banking and social media
- Case 6. Offline engagement and online community
- Case 7. The human factor
- Case 8. Not much spark in Spark.co.nz
- Suggestion readings
- Index
- Isbn
- 9781631570995
- Label
- Social media branding for small business : the 5-sources model : a manifesto for your branding revolution
- Title
- Social media branding for small business
- Title remainder
- the 5-sources model : a manifesto for your branding revolution
- Statement of responsibility
- Robert Davis
- Language
- eng
- Summary
- Social media branding provides the thinking, evidence, and practice to create a road map for practitioners in small businesses to develop and implement their brand in online and offline communities. It provides a start point because one of the biggest issues for small businesses is where to start. I have talked to so many business practitioners who don't like the idea of social media. Often, they say: "We can't do that because of the legal implications!" Or, "We will have to employ more people and we don't have the resources."
- Cataloging source
- NYBEP
- http://library.link/vocab/creatorDate
- 1967-
- http://library.link/vocab/creatorName
- Davis, Robert
- Dewey number
- 659.144
- Illustrations
- illustrations
- Index
- index present
- LC call number
- HF6146.I58
- LC item number
- D287 2015
- Literary form
- non fiction
- Nature of contents
-
- dictionaries
- abstracts summaries
- bibliography
- Series statement
- Digital and social media marketing and advertising collection,
- http://library.link/vocab/subjectName
-
- Internet advertising
- Branding (Marketing)
- Social media
- BUSINESS & ECONOMICS
- Branding (Marketing)
- Internet advertising
- Social media
- Target audience
- specialized
- Label
- Social media branding for small business : the 5-sources model : a manifesto for your branding revolution, Robert Davis
- Note
- Title from PDF title page (viewed on January 11, 2015)
- Bibliography note
- Includes bibliographical references (pages 105-116) and index
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- Preface -- Power and validity -- Key questions -- 1. Why, what, and how? -- Community reboot -- First source: function, shared meaning and objective -- Second source: emotion and your brand loves me -- Third source: self-oriented actualization -- Fourth source: personal and social engagement -- Fifth source: collective relationships -- Next steps -- 2. The importance of social media branding -- Brand as app -- What is a social media community? -- The social media brand and your brand -- Functional vs. emotional -- Relationships and community -- Closing thoughts on the importance of social media branding -- 3. Source 1: functional social media brand -- Problem solving, information search, and feedback -- Prompt action -- Convenience and accessibility -- Closing thoughts on the functional brand -- 4. Source 2: emotional social media brand -- Problem alleviation -- Privilege -- Fantasy -- Curiosity -- Closing thoughts on the emotional brand -- 5. Source 3: self-oriented social media brand -- Self-actualization -- Self-relevance -- Self-branding -- Life arrangements -- Closing thoughts on the self-oriented brand -- 6. Source 4: personal (social) media brand -- Experience exchange -- Community attachment -- Link building -- Social engagement -- Closing thoughts on the personal brand -- 7. Source 5: relational social media brand -- Personalized brand communication -- Fickle relational bonds -- Obliged relational bonds -- Preexisting relational bonds -- Emerged relational bonds -- Casual relational bonds -- Closing thoughts on the relational brand -- 8. Implementing social media branding -- Create functionality through product -- I love, service I use -- Create emotion by tapping into my feelings -- Create the personal and social -- Create relationship -- Being interactive and personal -- Closing thoughts -- 9. Brand building in action -- Case 1. Yarns with Erica and Jess -- Case 2. Westjet Xmas Cheer -- Case 3. Fun with Bitstrips -- Case 4. Communication and social media -- Case 5. Banking and social media -- Case 6. Offline engagement and online community -- Case 7. The human factor -- Case 8. Not much spark in Spark.co.nz -- Suggestion readings -- Index
- Control code
- 900011106
- Edition
- First edition.
- Extent
- 1 online resource (1 PDF (xvi, 118 pages))
- Form of item
- online
- Isbn
- 9781631570995
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Other physical details
- illustrations.
- http://library.link/vocab/ext/overdrive/overdriveId
-
- cl0500000540
- 7121f12b-52ac-437e-9caa-65a9a67c6274
- Specific material designation
- remote
- System control number
- (OCoLC)900011106
- Label
- Social media branding for small business : the 5-sources model : a manifesto for your branding revolution, Robert Davis
- Note
- Title from PDF title page (viewed on January 11, 2015)
- Bibliography note
- Includes bibliographical references (pages 105-116) and index
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- Preface -- Power and validity -- Key questions -- 1. Why, what, and how? -- Community reboot -- First source: function, shared meaning and objective -- Second source: emotion and your brand loves me -- Third source: self-oriented actualization -- Fourth source: personal and social engagement -- Fifth source: collective relationships -- Next steps -- 2. The importance of social media branding -- Brand as app -- What is a social media community? -- The social media brand and your brand -- Functional vs. emotional -- Relationships and community -- Closing thoughts on the importance of social media branding -- 3. Source 1: functional social media brand -- Problem solving, information search, and feedback -- Prompt action -- Convenience and accessibility -- Closing thoughts on the functional brand -- 4. Source 2: emotional social media brand -- Problem alleviation -- Privilege -- Fantasy -- Curiosity -- Closing thoughts on the emotional brand -- 5. Source 3: self-oriented social media brand -- Self-actualization -- Self-relevance -- Self-branding -- Life arrangements -- Closing thoughts on the self-oriented brand -- 6. Source 4: personal (social) media brand -- Experience exchange -- Community attachment -- Link building -- Social engagement -- Closing thoughts on the personal brand -- 7. Source 5: relational social media brand -- Personalized brand communication -- Fickle relational bonds -- Obliged relational bonds -- Preexisting relational bonds -- Emerged relational bonds -- Casual relational bonds -- Closing thoughts on the relational brand -- 8. Implementing social media branding -- Create functionality through product -- I love, service I use -- Create emotion by tapping into my feelings -- Create the personal and social -- Create relationship -- Being interactive and personal -- Closing thoughts -- 9. Brand building in action -- Case 1. Yarns with Erica and Jess -- Case 2. Westjet Xmas Cheer -- Case 3. Fun with Bitstrips -- Case 4. Communication and social media -- Case 5. Banking and social media -- Case 6. Offline engagement and online community -- Case 7. The human factor -- Case 8. Not much spark in Spark.co.nz -- Suggestion readings -- Index
- Control code
- 900011106
- Edition
- First edition.
- Extent
- 1 online resource (1 PDF (xvi, 118 pages))
- Form of item
- online
- Isbn
- 9781631570995
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Other physical details
- illustrations.
- http://library.link/vocab/ext/overdrive/overdriveId
-
- cl0500000540
- 7121f12b-52ac-437e-9caa-65a9a67c6274
- Specific material designation
- remote
- System control number
- (OCoLC)900011106
Subject
- BUSINESS & ECONOMICS -- Advertising & Promotion
- Branding (Marketing)
- Branding (Marketing)
- Electronic books
- Electronic books
- Internet advertising
- Internet advertising
- Social media
- Social media
Genre
Member of
- Digital and social media marketing and advertising collection.
- Ebook Central Academic Complete
- EBSCO eBook Public Library Collection-North America
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.umsl.edu/portal/Social-media-branding-for-small-business--the/OtL4IljIr1U/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.umsl.edu/portal/Social-media-branding-for-small-business--the/OtL4IljIr1U/">Social media branding for small business : the 5-sources model : a manifesto for your branding revolution, Robert Davis</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.umsl.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.umsl.edu/">University of Missouri-St. Louis Libraries</a></span></span></span></span></div>
