Coverart for item
The Resource Strategic Innovative Marketing and Tourism : 7th ICSIMAT, Athenian Riviera, Greece, 2018, Androniki Kavoura, Efstathios Kefallonitis, Apostolos Giovanis, editors

Strategic Innovative Marketing and Tourism : 7th ICSIMAT, Athenian Riviera, Greece, 2018, Androniki Kavoura, Efstathios Kefallonitis, Apostolos Giovanis, editors

Label
Strategic Innovative Marketing and Tourism : 7th ICSIMAT, Athenian Riviera, Greece, 2018
Title
Strategic Innovative Marketing and Tourism
Title remainder
7th ICSIMAT, Athenian Riviera, Greece, 2018
Statement of responsibility
Androniki Kavoura, Efstathios Kefallonitis, Apostolos Giovanis, editors
Title variation
ICSIMAT 2018
Creator
Contributor
Editor
Subject
Genre
Language
eng
Summary
This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era. Among the areas covered are product and brand management, strategic marketing, B2B marketing and sales management, international marketing, business communication and advertising, digital and social marketing, tourism and hospitality marketing and management, destination branding and cultural management, and event marketing. The book comprises the proceedings of the International Conference on Strategic Innovative Marketing and Tourism (ICSIMAT) 2018, where researchers, academics, and government and industry practitioners from around the world came together to discuss best practices, the latest research, new paradigms, and advances in theory. It will be of interest to a wide audience, including members of the academic community, MSc and PhD students, and marketing and tourism professionals
Member of
Cataloging source
GW5XE
Dewey number
658.8
Illustrations
illustrations
Index
no index present
LC call number
HF5411
LC item number
.I58 2018eb
Literary form
non fiction
http://bibfra.me/vocab/lite/meetingDate
2018
http://bibfra.me/vocab/lite/meetingName
International Conference on Strategic Innovative Marketing and Tourism
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
  • Kavoura, Androniki
  • Kefallonitis, Efstathios
  • Giovanis, Apostolos
Series statement
Springer Proceedings in Business and Economics,
http://library.link/vocab/subjectName
  • Marketing
  • Tourism
  • Marketing
  • Tourism
Label
Strategic Innovative Marketing and Tourism : 7th ICSIMAT, Athenian Riviera, Greece, 2018, Androniki Kavoura, Efstathios Kefallonitis, Apostolos Giovanis, editors
Instantiates
Publication
Antecedent source
unknown
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Enior Tourism in Europe: when There are "no boundaries" -- Follow the Trail of Culture through Time: The Use of Archeological Sites as Performance Space -- Tourism as a Process of Promoting and Developing Traditional Settlements -- Brand as a Strategic Asset -- A Proposal for the Forthcoming Cultural Institution of Pafos -- The Concept of Analysis and Reconstruction of the Work Time System in a Tourism Enterprise -- A Proposed Online Platform for Ranking Place Brands Identity Characteristics of Official Tourism Websites -- Cyber Security: From Regulations and Policies to Practice -- The Migrant Every Country Wants to Have: Motion, Emotion, Imagination at the Joe Petrosino Museum in Padula, Italy -- The Dynamics of Small and Peripheral Airports in Tourism and Regional Development: the Case of GREECE -- Cultural Tourism, Destination Branding and Spatial Experience Design: Contemporary Hospitality Design in Cyprus -- Innovative Mobile Tourism Services: The case of 'Greek at the Hotel -- Modeling the International Tourism Demand as a Complex Network: the Case of the Global Inbound Tourism Market -- Netourwork Framework -- A New Era in Strategic Innovative Networking System for Tourism Enterprises -- Social Media Celebrities and Para-social Relationships: The Chinese Context -- Environment and Tourism: An Interactive and Creative Relation: the Cases of Vorres Museum and a Cultural Network of Cities -- Trust and Role in the Sharing Economy -- Online Personal Selling, Need for Touch and e-loyalty -- The Passage from the Materialistic Approach to the Integrated One in Cultural Heritage and Cultural Policies: Challenges and Perspectives -- Carrying Capacity Assessment for Tourism Development- A Strategic Approach -- YouTube Videos: a Destination Marketing Outlook -- Strategic Innovations in Tourism Enterprises through Blockchain Technology -- Understanding Tourist Diaspora: An Interdisciplinary Mixed Mode Design Documenting Greek Tourist Diaspora -- Adventur or Studying the Customer Experience -- The Effect of Airport Branding to Air Traffic and Passenger Movement: An Overview -- Do Social Media Affect Museums Brand Equity? An Exploratory Qualitative Study -- The Sociological Approach to Greek Tourism in the Period of Economic Crisis -- Exploring the Factors Affecting Consumer Acceptance of Proximity M-Payment Services -- OneAppy: An Interactive Platform Providing Novel Marketing Channels and Promoting Product and Services to the Tourism Industry -- European Works Councils in the Hotel Industry -- Investigating the Social Media potential to attract customers in the banking services industry using Fuzzy Delphi and Analytic Hierarchy Process -- Greek Consumers Awareness and Perceptions for Green Hotels and Green Furniture -- Exploring the Power of Certification Systems in the Development of Hiking Tourism in Greece: The Case of Menalon Trail from the Demand-Side -- Tourism, Design and Disability -- Analysing Projected Destination Images Versus Visitor-Generated Visual Content in Brasov, Transylvania -- The Dawn of GDPR: Implications for the Digital Business Landscape -- Strategic Synergies and Co-Marketing – A case study of the Airline Sector -- Cypruss Wine Market: Influencing Factors of Consumer Behaviour as Part of Destination Marketing -- The Evolution of Demographic Changes in Greek Society and Proposed Administrative Management Model -- Reasons for Using Daily Deal Sites -- Does Sharing Economy Shape Consumers Attitudes? -- Spatial Principles as an active agent. Making Greece a Global Market for Sensitized Tourism -- Understanding Consumers Attitudes and Behavioural Intentions Towards Corporate Social Responsibility in the Airline Industry: The Role of Perceived Value and Expectations -- Effects of the Blockchain Technology on Human Resources and Marketing. An Exploratory Study -- Indian Cultural Institutions on Instagram -- Island Tourism: Keep it Smart and Sustainable- an Exploratory Approach -- S
Control code
1111801920
Dimensions
unknown
Extent
1 online resource (xl, 1330 pages)
File format
unknown
Form of item
online
Isbn
9783030124533
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other control number
  • 10.1007/978-3-030-12453-3
  • 10.1007/978-3-030-12
Other physical details
illustrations.
http://library.link/vocab/ext/overdrive/overdriveId
com.springer.onix.9783030124533
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)1111801920
Label
Strategic Innovative Marketing and Tourism : 7th ICSIMAT, Athenian Riviera, Greece, 2018, Androniki Kavoura, Efstathios Kefallonitis, Apostolos Giovanis, editors
Publication
Antecedent source
unknown
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Enior Tourism in Europe: when There are "no boundaries" -- Follow the Trail of Culture through Time: The Use of Archeological Sites as Performance Space -- Tourism as a Process of Promoting and Developing Traditional Settlements -- Brand as a Strategic Asset -- A Proposal for the Forthcoming Cultural Institution of Pafos -- The Concept of Analysis and Reconstruction of the Work Time System in a Tourism Enterprise -- A Proposed Online Platform for Ranking Place Brands Identity Characteristics of Official Tourism Websites -- Cyber Security: From Regulations and Policies to Practice -- The Migrant Every Country Wants to Have: Motion, Emotion, Imagination at the Joe Petrosino Museum in Padula, Italy -- The Dynamics of Small and Peripheral Airports in Tourism and Regional Development: the Case of GREECE -- Cultural Tourism, Destination Branding and Spatial Experience Design: Contemporary Hospitality Design in Cyprus -- Innovative Mobile Tourism Services: The case of 'Greek at the Hotel -- Modeling the International Tourism Demand as a Complex Network: the Case of the Global Inbound Tourism Market -- Netourwork Framework -- A New Era in Strategic Innovative Networking System for Tourism Enterprises -- Social Media Celebrities and Para-social Relationships: The Chinese Context -- Environment and Tourism: An Interactive and Creative Relation: the Cases of Vorres Museum and a Cultural Network of Cities -- Trust and Role in the Sharing Economy -- Online Personal Selling, Need for Touch and e-loyalty -- The Passage from the Materialistic Approach to the Integrated One in Cultural Heritage and Cultural Policies: Challenges and Perspectives -- Carrying Capacity Assessment for Tourism Development- A Strategic Approach -- YouTube Videos: a Destination Marketing Outlook -- Strategic Innovations in Tourism Enterprises through Blockchain Technology -- Understanding Tourist Diaspora: An Interdisciplinary Mixed Mode Design Documenting Greek Tourist Diaspora -- Adventur or Studying the Customer Experience -- The Effect of Airport Branding to Air Traffic and Passenger Movement: An Overview -- Do Social Media Affect Museums Brand Equity? An Exploratory Qualitative Study -- The Sociological Approach to Greek Tourism in the Period of Economic Crisis -- Exploring the Factors Affecting Consumer Acceptance of Proximity M-Payment Services -- OneAppy: An Interactive Platform Providing Novel Marketing Channels and Promoting Product and Services to the Tourism Industry -- European Works Councils in the Hotel Industry -- Investigating the Social Media potential to attract customers in the banking services industry using Fuzzy Delphi and Analytic Hierarchy Process -- Greek Consumers Awareness and Perceptions for Green Hotels and Green Furniture -- Exploring the Power of Certification Systems in the Development of Hiking Tourism in Greece: The Case of Menalon Trail from the Demand-Side -- Tourism, Design and Disability -- Analysing Projected Destination Images Versus Visitor-Generated Visual Content in Brasov, Transylvania -- The Dawn of GDPR: Implications for the Digital Business Landscape -- Strategic Synergies and Co-Marketing – A case study of the Airline Sector -- Cypruss Wine Market: Influencing Factors of Consumer Behaviour as Part of Destination Marketing -- The Evolution of Demographic Changes in Greek Society and Proposed Administrative Management Model -- Reasons for Using Daily Deal Sites -- Does Sharing Economy Shape Consumers Attitudes? -- Spatial Principles as an active agent. Making Greece a Global Market for Sensitized Tourism -- Understanding Consumers Attitudes and Behavioural Intentions Towards Corporate Social Responsibility in the Airline Industry: The Role of Perceived Value and Expectations -- Effects of the Blockchain Technology on Human Resources and Marketing. An Exploratory Study -- Indian Cultural Institutions on Instagram -- Island Tourism: Keep it Smart and Sustainable- an Exploratory Approach -- S
Control code
1111801920
Dimensions
unknown
Extent
1 online resource (xl, 1330 pages)
File format
unknown
Form of item
online
Isbn
9783030124533
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other control number
  • 10.1007/978-3-030-12453-3
  • 10.1007/978-3-030-12
Other physical details
illustrations.
http://library.link/vocab/ext/overdrive/overdriveId
com.springer.onix.9783030124533
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)1111801920

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      38.710138 -90.311107
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