Coverart for item
The Resource Strategic advertising management, Larry Percy, John R. Rossiter, Richard Elliott, (electronic resource)

Strategic advertising management, Larry Percy, John R. Rossiter, Richard Elliott, (electronic resource)

Label
Strategic advertising management
Title
Strategic advertising management
Statement of responsibility
Larry Percy, John R. Rossiter, Richard Elliott
Creator
Contributor
Subject
Language
eng
Member of
pf_ry6jRHcs
Cataloging source
SIN
http://bibfra.me/vocab/lite/collectionName
Business source premier (Online : EBSCOhost)
http://library.link/vocab/creatorName
Percy, Larry
Dewey number
659.1
Illustrations
illustrations
Index
index present
LC call number
HF5438.5
LC item number
.P475 2001
Literary form
non fiction
Nature of contents
  • standards specifications
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Rossiter, John R
  • Elliott, Richard H
  • EBSCO Publishing (Firm)
http://library.link/vocab/subjectName
  • Sales promotion
  • Advertising
  • Strategic planning
  • Communication in marketing
Label
Strategic advertising management, Larry Percy, John R. Rossiter, Richard Elliott, (electronic resource)
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
71972009
Dimensions
25 cm
Dimensions
unknown
Extent
xxi, 288 pages, 12 pages of plates
Form of item
electronic
Governing access note
Available to subscribing member institutions only
Isbn
9780198782322
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations (some color)
Reproduction note
Electronic reproduction.
Specific material designation
remote
System control number
(OCoLC)71972009
Label
Strategic advertising management, Larry Percy, John R. Rossiter, Richard Elliott, (electronic resource)
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
71972009
Dimensions
25 cm
Dimensions
unknown
Extent
xxi, 288 pages, 12 pages of plates
Form of item
electronic
Governing access note
Available to subscribing member institutions only
Isbn
9780198782322
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations (some color)
Reproduction note
Electronic reproduction.
Specific material designation
remote
System control number
(OCoLC)71972009

Library Locations

    • Thomas Jefferson LibraryBorrow it
      1 University Blvd, St. Louis, MO, 63121, US
      38.710138 -90.311107
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