Coverart for item
The Resource Street marketing : the future of guerrilla marketing and buzz, Marcel Saucet, (electronic resource)

Street marketing : the future of guerrilla marketing and buzz, Marcel Saucet, (electronic resource)

Label
Street marketing : the future of guerrilla marketing and buzz
Title
Street marketing
Title remainder
the future of guerrilla marketing and buzz
Statement of responsibility
Marcel Saucet
Creator
Subject
Language
eng
Summary
  • "This compelling book shows companies new methods of marketing communication that will break through the noise created by the competition and allow them to differentiate their offerings and their brands"--
  • "This title identifies obstacles impeding conventional communications campaigns in today's world; the most appropriate responses to these problems might in fact be new marketing concepts. What the book ultimately reveals are the key factors in a successful street marketing campaign"--
  • "This compelling book shows companies new methods of marketing communication that will break through the noise created by the competition and allow them to differentiate their offerings and their brands"--
  • "This title identifies obstacles impeding conventional communications campaigns in today's world; the most appropriate responses to these problems might in fact be new marketing concepts. What the book ultimately reveals are the key factors in a successful street marketing campaign"--
Assigning source
  • Provided by publisher
  • Provided by publisher
  • Provided by publisher
  • Provided by publisher
Cataloging source
DLC
http://library.link/vocab/creatorName
Saucet, Marcel
Dewey number
658.8/72
LC call number
HF5415.1265
LC item number
.S28 2015
http://library.link/vocab/subjectName
  • Internet marketing
  • Target marketing
  • Consumers' preferences
  • Relationship marketing
  • BUSINESS & ECONOMICS / Marketing / General
  • BUSINESS & ECONOMICS / Advertising & Promotion
  • BUSINESS & ECONOMICS / E-Commerce / Internet Marketing
Label
Street marketing : the future of guerrilla marketing and buzz, Marcel Saucet, (electronic resource)
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages 173-177) and index
Control code
OCM1bookssj0001556242
Dimensions
25 cm
Dimensions
unknown
Extent
xiii,191 pages
Governing access note
License restrictions may limit access
Isbn
9781440838385
Isbn Type
(hardback)
Lccn
2015019518
Other physical details
illustrations
Specific material designation
remote
System control number
(WaSeSS)ssj0001556242
Label
Street marketing : the future of guerrilla marketing and buzz, Marcel Saucet, (electronic resource)
Publication
Bibliography note
Includes bibliographical references (pages 173-177) and index
Control code
OCM1bookssj0001556242
Dimensions
25 cm
Dimensions
unknown
Extent
xiii,191 pages
Governing access note
License restrictions may limit access
Isbn
9781440838385
Isbn Type
(hardback)
Lccn
2015019518
Other physical details
illustrations
Specific material designation
remote
System control number
(WaSeSS)ssj0001556242

Library Locations

    • Thomas Jefferson LibraryBorrow it
      1 University Blvd, St. Louis, MO, 63121, US
      38.710138 -90.311107
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