The Resource Super searchers on Madison Avenue : top advertising and marketing professionals share their online research strategies, Grace Avellana Villamora ; edited by Reva Basch
Super searchers on Madison Avenue : top advertising and marketing professionals share their online research strategies, Grace Avellana Villamora ; edited by Reva Basch
Resource Information
The item Super searchers on Madison Avenue : top advertising and marketing professionals share their online research strategies, Grace Avellana Villamora ; edited by Reva Basch represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Missouri-St. Louis Libraries.This item is available to borrow from 1 library branch.
Resource Information
The item Super searchers on Madison Avenue : top advertising and marketing professionals share their online research strategies, Grace Avellana Villamora ; edited by Reva Basch represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Missouri-St. Louis Libraries.
This item is available to borrow from 1 library branch.
- Summary
- Thirteen researchers, copywriters, account planners, and consultants share tips, techniques, and resources for online advertising and marketing research
- Language
- eng
- Extent
- 1 online resource (xii, 236 pages)
- Contents
-
- Velda Ruddock : visionary for intelligence
- Douglas Buffo : indefatigable enabler of end-users
- Jordie Garvin Thomson : multicultural information expert
- Kristine Larsen Spanier : from copywriting to librarianship
- Gerard Seifert : creative-side researcher
- Robin Feuerstein : major league coach for the information services team
- Leslie Cole : expert on the African-American and urban consumer markets
- Dan Carlton : "Digger Dan" the account planner
- Liz Aviles : trend spotting and integrated marketing pro
- Dee Magnoni : independent research consultant
- Carlos Santiago : chief realist strategist
- Gretchen Reed : virtual research provider
- Marsha Appel : 4As for excellence
- Isbn
- 9781573879774
- Label
- Super searchers on Madison Avenue : top advertising and marketing professionals share their online research strategies
- Title
- Super searchers on Madison Avenue
- Title remainder
- top advertising and marketing professionals share their online research strategies
- Statement of responsibility
- Grace Avellana Villamora ; edited by Reva Basch
- Subject
-
- Databases
- Electronic information resource searching
- Electronic information resource searching
- Internet searching
- Internet searching
- Marketing
- Marketing -- Databases
- Marketing research -- Computer network resources
- Marketing research -- Computer network resources
- BUSINESS & ECONOMICS -- Marketing | Research
- Language
- eng
- Summary
- Thirteen researchers, copywriters, account planners, and consultants share tips, techniques, and resources for online advertising and marketing research
- Cataloging source
- N$T
- http://library.link/vocab/creatorName
- Villamora, Grace Avellana
- Dewey number
- 658.8/3/02854678
- Illustrations
- portraits
- Index
- index present
- LC call number
- HF5415.2
- LC item number
- .V497 2003eb
- Literary form
- non fiction
- Nature of contents
-
- dictionaries
- bibliography
- http://library.link/vocab/relatedWorkOrContributorName
- Basch, Reva
- Series statement
- Super searchers
- Series volume
- v. 11
- http://library.link/vocab/subjectName
-
- Marketing research
- Marketing
- Internet searching
- Electronic information resource searching
- BUSINESS & ECONOMICS
- Electronic information resource searching
- Internet searching
- Marketing
- Marketing research
- Label
- Super searchers on Madison Avenue : top advertising and marketing professionals share their online research strategies, Grace Avellana Villamora ; edited by Reva Basch
- Antecedent source
- unknown
- Bibliography note
- Includes bibliographical references (pages 201-222) and index
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Color
- multicolored
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- Velda Ruddock : visionary for intelligence -- Douglas Buffo : indefatigable enabler of end-users -- Jordie Garvin Thomson : multicultural information expert -- Kristine Larsen Spanier : from copywriting to librarianship -- Gerard Seifert : creative-side researcher -- Robin Feuerstein : major league coach for the information services team -- Leslie Cole : expert on the African-American and urban consumer markets -- Dan Carlton : "Digger Dan" the account planner -- Liz Aviles : trend spotting and integrated marketing pro -- Dee Magnoni : independent research consultant -- Carlos Santiago : chief realist strategist -- Gretchen Reed : virtual research provider -- Marsha Appel : 4As for excellence
- Control code
- 54891605
- Dimensions
- unknown
- Extent
- 1 online resource (xii, 236 pages)
- File format
- unknown
- Form of item
- online
- Isbn
- 9781573879774
- Level of compression
- unknown
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Other physical details
- portraits.
- Quality assurance targets
- not applicable
- Reformatting quality
- unknown
- Sound
- unknown sound
- Specific material designation
- remote
- System control number
- (OCoLC)54891605
- Label
- Super searchers on Madison Avenue : top advertising and marketing professionals share their online research strategies, Grace Avellana Villamora ; edited by Reva Basch
- Antecedent source
- unknown
- Bibliography note
- Includes bibliographical references (pages 201-222) and index
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Color
- multicolored
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- Velda Ruddock : visionary for intelligence -- Douglas Buffo : indefatigable enabler of end-users -- Jordie Garvin Thomson : multicultural information expert -- Kristine Larsen Spanier : from copywriting to librarianship -- Gerard Seifert : creative-side researcher -- Robin Feuerstein : major league coach for the information services team -- Leslie Cole : expert on the African-American and urban consumer markets -- Dan Carlton : "Digger Dan" the account planner -- Liz Aviles : trend spotting and integrated marketing pro -- Dee Magnoni : independent research consultant -- Carlos Santiago : chief realist strategist -- Gretchen Reed : virtual research provider -- Marsha Appel : 4As for excellence
- Control code
- 54891605
- Dimensions
- unknown
- Extent
- 1 online resource (xii, 236 pages)
- File format
- unknown
- Form of item
- online
- Isbn
- 9781573879774
- Level of compression
- unknown
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Other physical details
- portraits.
- Quality assurance targets
- not applicable
- Reformatting quality
- unknown
- Sound
- unknown sound
- Specific material designation
- remote
- System control number
- (OCoLC)54891605
Subject
- Databases
- Electronic information resource searching
- Electronic information resource searching
- Internet searching
- Internet searching
- Marketing
- Marketing -- Databases
- Marketing research -- Computer network resources
- Marketing research -- Computer network resources
- BUSINESS & ECONOMICS -- Marketing | Research
Genre
Member of
Library Links
Embed
Settings
Select options that apply then copy and paste the RDF/HTML data fragment to include in your application
Embed this data in a secure (HTTPS) page:
Layout options:
Include data citation:
<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.umsl.edu/portal/Super-searchers-on-Madison-Avenue--top/Zk9ggXxiBBI/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.umsl.edu/portal/Super-searchers-on-Madison-Avenue--top/Zk9ggXxiBBI/">Super searchers on Madison Avenue : top advertising and marketing professionals share their online research strategies, Grace Avellana Villamora ; edited by Reva Basch</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.umsl.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.umsl.edu/">University of Missouri-St. Louis Libraries</a></span></span></span></span></div>
Note: Adjust the width and height settings defined in the RDF/HTML code fragment to best match your requirements
Preview
Cite Data - Experimental
Data Citation of the Item Super searchers on Madison Avenue : top advertising and marketing professionals share their online research strategies, Grace Avellana Villamora ; edited by Reva Basch
Copy and paste the following RDF/HTML data fragment to cite this resource
<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.umsl.edu/portal/Super-searchers-on-Madison-Avenue--top/Zk9ggXxiBBI/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.umsl.edu/portal/Super-searchers-on-Madison-Avenue--top/Zk9ggXxiBBI/">Super searchers on Madison Avenue : top advertising and marketing professionals share their online research strategies, Grace Avellana Villamora ; edited by Reva Basch</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.umsl.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.umsl.edu/">University of Missouri-St. Louis Libraries</a></span></span></span></span></div>
