Coverart for item
The Resource Super searchers on Madison Avenue : top advertising and marketing professionals share their online research strategies, Grace Avellana Villamora ; edited by Reva Basch

Super searchers on Madison Avenue : top advertising and marketing professionals share their online research strategies, Grace Avellana Villamora ; edited by Reva Basch

Label
Super searchers on Madison Avenue : top advertising and marketing professionals share their online research strategies
Title
Super searchers on Madison Avenue
Title remainder
top advertising and marketing professionals share their online research strategies
Statement of responsibility
Grace Avellana Villamora ; edited by Reva Basch
Creator
Contributor
Subject
Genre
Language
eng
Summary
Thirteen researchers, copywriters, account planners, and consultants share tips, techniques, and resources for online advertising and marketing research
Member of
Cataloging source
N$T
http://library.link/vocab/creatorName
Villamora, Grace Avellana
Dewey number
658.8/3/02854678
Illustrations
portraits
Index
index present
LC call number
HF5415.2
LC item number
.V497 2003eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
Basch, Reva
Series statement
Super searchers
Series volume
v. 11
http://library.link/vocab/subjectName
  • Marketing research
  • Marketing
  • Internet searching
  • Electronic information resource searching
  • BUSINESS & ECONOMICS
  • Electronic information resource searching
  • Internet searching
  • Marketing
  • Marketing research
Label
Super searchers on Madison Avenue : top advertising and marketing professionals share their online research strategies, Grace Avellana Villamora ; edited by Reva Basch
Instantiates
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references (pages 201-222) and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Velda Ruddock : visionary for intelligence -- Douglas Buffo : indefatigable enabler of end-users -- Jordie Garvin Thomson : multicultural information expert -- Kristine Larsen Spanier : from copywriting to librarianship -- Gerard Seifert : creative-side researcher -- Robin Feuerstein : major league coach for the information services team -- Leslie Cole : expert on the African-American and urban consumer markets -- Dan Carlton : "Digger Dan" the account planner -- Liz Aviles : trend spotting and integrated marketing pro -- Dee Magnoni : independent research consultant -- Carlos Santiago : chief realist strategist -- Gretchen Reed : virtual research provider -- Marsha Appel : 4As for excellence
Control code
54891605
Dimensions
unknown
Extent
1 online resource (xii, 236 pages)
File format
unknown
Form of item
online
Isbn
9781573879774
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
portraits.
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)54891605
Label
Super searchers on Madison Avenue : top advertising and marketing professionals share their online research strategies, Grace Avellana Villamora ; edited by Reva Basch
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references (pages 201-222) and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Velda Ruddock : visionary for intelligence -- Douglas Buffo : indefatigable enabler of end-users -- Jordie Garvin Thomson : multicultural information expert -- Kristine Larsen Spanier : from copywriting to librarianship -- Gerard Seifert : creative-side researcher -- Robin Feuerstein : major league coach for the information services team -- Leslie Cole : expert on the African-American and urban consumer markets -- Dan Carlton : "Digger Dan" the account planner -- Liz Aviles : trend spotting and integrated marketing pro -- Dee Magnoni : independent research consultant -- Carlos Santiago : chief realist strategist -- Gretchen Reed : virtual research provider -- Marsha Appel : 4As for excellence
Control code
54891605
Dimensions
unknown
Extent
1 online resource (xii, 236 pages)
File format
unknown
Form of item
online
Isbn
9781573879774
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
portraits.
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)54891605

Library Locations

    • Thomas Jefferson LibraryBorrow it
      1 University Blvd, St. Louis, MO, 63121, US
      38.710138 -90.311107
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