Coverart for item
The Resource Taking brand initiative : how companies can align strategy, culture, and identity through corporate branding, Mary Jo Hatch, Majken Schultz ; foreword by Wally Olins, (electronic resource)

Taking brand initiative : how companies can align strategy, culture, and identity through corporate branding, Mary Jo Hatch, Majken Schultz ; foreword by Wally Olins, (electronic resource)

Label
Taking brand initiative : how companies can align strategy, culture, and identity through corporate branding
Title
Taking brand initiative
Title remainder
how companies can align strategy, culture, and identity through corporate branding
Statement of responsibility
Mary Jo Hatch, Majken Schultz ; foreword by Wally Olins
Creator
Contributor
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Hatch, Mary Jo
Dewey number
658.8/27
LC call number
HD59.2
LC item number
.H38 2008
http://library.link/vocab/relatedWorkOrContributorName
Schultz, Majken
http://library.link/vocab/subjectName
  • Corporate image
  • Corporate culture
  • Branding (Marketing)
Label
Taking brand initiative : how companies can align strategy, culture, and identity through corporate branding, Mary Jo Hatch, Majken Schultz ; foreword by Wally Olins, (electronic resource)
Instantiates
Publication
Note
"Reputation Institute publications"--Jacket
Bibliography note
Includes bibliographical references (p. 247-249) and index
Contents
  • What is corporate branding? -- The value of brands -- Who are you? -- Diagnosing your corporate brand -- Managing corporate brands as organizations grow -- The influence of empoyees and their cultures -- Through stakeholders' eyes -- Aligning vision, culture, and images -- Getting into enterprise branding : catching the third wave
  • What is corporate branding? -- The value of brands -- Who are you? -- Diagnosing your corporate brand -- Managing corporate brands as organizations grow -- The influence of empoyees and their cultures -- Through stakeholders' eyes -- Aligning vision, culture, and images -- Getting into enterprise branding : catching the third wave
  • What is corporate branding? -- The value of brands -- Who are you? -- Diagnosing your corporate brand -- Managing corporate brands as organizations grow -- The influence of empoyees and their cultures -- Through stakeholders' eyes -- Aligning vision, culture, and images -- Getting into enterprise branding : catching the third wave
  • What is corporate branding? -- The value of brands -- Who are you? -- Diagnosing your corporate brand -- Managing corporate brands as organizations grow -- The influence of employees and their cultures -- Through stakeholders' eyes -- Aligning vision, culture, and images -- Getting into enterprise branding : catching the third wave
Control code
OCM1bookssj0000255195
Dimensions
24 cm.
Dimensions
unknown
Edition
1st ed.
Extent
xix, 266 p.
Governing access note
License restrictions may limit access
Isbn
9780787998301
Isbn Type
(cloth)
Lccn
2007049669
Other physical details
ill.
Specific material designation
remote
System control number
(WaSeSS)ssj0000255195
Label
Taking brand initiative : how companies can align strategy, culture, and identity through corporate branding, Mary Jo Hatch, Majken Schultz ; foreword by Wally Olins, (electronic resource)
Publication
Note
"Reputation Institute publications"--Jacket
Bibliography note
Includes bibliographical references (p. 247-249) and index
Contents
  • What is corporate branding? -- The value of brands -- Who are you? -- Diagnosing your corporate brand -- Managing corporate brands as organizations grow -- The influence of empoyees and their cultures -- Through stakeholders' eyes -- Aligning vision, culture, and images -- Getting into enterprise branding : catching the third wave
  • What is corporate branding? -- The value of brands -- Who are you? -- Diagnosing your corporate brand -- Managing corporate brands as organizations grow -- The influence of empoyees and their cultures -- Through stakeholders' eyes -- Aligning vision, culture, and images -- Getting into enterprise branding : catching the third wave
  • What is corporate branding? -- The value of brands -- Who are you? -- Diagnosing your corporate brand -- Managing corporate brands as organizations grow -- The influence of empoyees and their cultures -- Through stakeholders' eyes -- Aligning vision, culture, and images -- Getting into enterprise branding : catching the third wave
  • What is corporate branding? -- The value of brands -- Who are you? -- Diagnosing your corporate brand -- Managing corporate brands as organizations grow -- The influence of employees and their cultures -- Through stakeholders' eyes -- Aligning vision, culture, and images -- Getting into enterprise branding : catching the third wave
Control code
OCM1bookssj0000255195
Dimensions
24 cm.
Dimensions
unknown
Edition
1st ed.
Extent
xix, 266 p.
Governing access note
License restrictions may limit access
Isbn
9780787998301
Isbn Type
(cloth)
Lccn
2007049669
Other physical details
ill.
Specific material designation
remote
System control number
(WaSeSS)ssj0000255195

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      38.710138 -90.311107
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