Coverart for item
The Resource Television advertising in Canadian elections : the attack mode, 1993, Walter I. Romanow, Michel de Repentigny, Stanley B. Cunningham, Walter C. Soderlund, Kai Hildebrandt, editors

Television advertising in Canadian elections : the attack mode, 1993, Walter I. Romanow, Michel de Repentigny, Stanley B. Cunningham, Walter C. Soderlund, Kai Hildebrandt, editors

Label
Television advertising in Canadian elections : the attack mode, 1993
Title
Television advertising in Canadian elections
Title remainder
the attack mode, 1993
Statement of responsibility
Walter I. Romanow, Michel de Repentigny, Stanley B. Cunningham, Walter C. Soderlund, Kai Hildebrandt, editors
Contributor
Author
Editor
Subject
Language
eng
Summary
Can the strategy of negative political advertising developed in the United States succeed in Canada, or does this kind of advertising do more harm than good? The year 1988 saw elections in both the United States and Canada. It also saw a turning point in the tenor of television campaign advertising. By the early 1990s there was a growing reliance upon negative political images and symbols. This book is about that growing reliance. While focusing on the use of "attack" ads, Television Advertising in Canadian Elections provides a historical overview of the growth of negative advertising. It includes a discussion of advertisers' intentions and strategies, an analysis of the ads played on both English and French language television and their impact and the ethics of political advertising. This is the first book-length investigation of negative political advertising in Canada. Professional politicians, as well as anyone interested in election politics, journalism, communication studies or advertising, will find this an absorbing study
Cataloging source
EBLCP
Dewey number
324.7/3/0971
Index
index present
LC call number
JF2112.A4
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorDate
  • 1924-
  • 1934-
http://library.link/vocab/relatedWorkOrContributorName
  • Romanow, Walter I.
  • Repentigny, Michel de
  • Cunningham, Stanley B.
  • Soderlund, Walter C.
  • Hildebrandt, Kai
http://library.link/vocab/subjectName
  • Canada
  • Advertising, Political
  • Television in politics
  • Negativism
  • Canada
  • POLITICAL SCIENCE
  • POLITICAL SCIENCE
  • Advertising, Political
  • Elections
  • Negativism
  • Television in politics
  • Canada
Label
Television advertising in Canadian elections : the attack mode, 1993, Walter I. Romanow, Michel de Repentigny, Stanley B. Cunningham, Walter C. Soderlund, Kai Hildebrandt, editors
Instantiates
Publication
Bibliography note
Includes notes, glossary, bibliographical references (pages 229-240), and indexes
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Political ads on Quebec TV during the 1993 federal election
  • Michel de Repentigny
  • The role of images in Quebec political advertising
  • Estelle Lebel
  • Quantitative assessment of advertising effects : survey data
  • Walter C. Soderlund, Kai Hildebrandt, Stuart H. Surlin, and Andř Gosselin
  • Exploring the impact of negative political ads through the use of participatory action research
  • T.F. Carney and Alexander Gill
  • Cognitive responses to political advertising on Quebec TV in the 1993 election
  • Jacques de Guise
  • Introduction
  • The ethics of political advertising
  • Stanley B. Cunningham
  • Conclusions
  • Walter I. Romanow and Walter C. Soderlund
  • Appendix A. Political advertisements in English
  • Appendix B. Political advertisements in French
  • Walter I. Romanow
  • The theory and use of political advertising
  • Stanley B. Cunningham
  • The 1993 Canadian federal election : background and party advertising strategies
  • Andř Gosselin and Walter C. Soderlund
  • Contextual analysis of political advertising : the attack mode on English-language TV
  • Walter I. Romanow
Control code
753479580
Dimensions
unknown
Extent
1 online resource (ix, 263 pages)
Form of item
online
Isbn
9780889206298
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Specific material designation
remote
System control number
(OCoLC)753479580
Label
Television advertising in Canadian elections : the attack mode, 1993, Walter I. Romanow, Michel de Repentigny, Stanley B. Cunningham, Walter C. Soderlund, Kai Hildebrandt, editors
Publication
Bibliography note
Includes notes, glossary, bibliographical references (pages 229-240), and indexes
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Political ads on Quebec TV during the 1993 federal election
  • Michel de Repentigny
  • The role of images in Quebec political advertising
  • Estelle Lebel
  • Quantitative assessment of advertising effects : survey data
  • Walter C. Soderlund, Kai Hildebrandt, Stuart H. Surlin, and Andř Gosselin
  • Exploring the impact of negative political ads through the use of participatory action research
  • T.F. Carney and Alexander Gill
  • Cognitive responses to political advertising on Quebec TV in the 1993 election
  • Jacques de Guise
  • Introduction
  • The ethics of political advertising
  • Stanley B. Cunningham
  • Conclusions
  • Walter I. Romanow and Walter C. Soderlund
  • Appendix A. Political advertisements in English
  • Appendix B. Political advertisements in French
  • Walter I. Romanow
  • The theory and use of political advertising
  • Stanley B. Cunningham
  • The 1993 Canadian federal election : background and party advertising strategies
  • Andř Gosselin and Walter C. Soderlund
  • Contextual analysis of political advertising : the attack mode on English-language TV
  • Walter I. Romanow
Control code
753479580
Dimensions
unknown
Extent
1 online resource (ix, 263 pages)
Form of item
online
Isbn
9780889206298
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Specific material designation
remote
System control number
(OCoLC)753479580

Library Locations

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      38.710138 -90.311107
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