Coverart for item
The Resource The American retail value proposition : crafting unique experiences at compelling prices, Kyle B. Murray, (electronic resource)

The American retail value proposition : crafting unique experiences at compelling prices, Kyle B. Murray, (electronic resource)

Label
The American retail value proposition : crafting unique experiences at compelling prices
Title
The American retail value proposition
Title remainder
crafting unique experiences at compelling prices
Statement of responsibility
Kyle B. Murray
Creator
Subject
Language
eng
Summary
  • "The American economy is profoundly dependent on the success of its retailers and the strength of its consumer spending. Yet, how do leading retailers create value for their customers? To a large extent this has been accomplished by streamlining operations and a decades-long focus on cost cutting and price competitiveness. Today, retailers realize that they need to discover new ways to differentiate themselves and attract consumer spending. The American Retail Value Proposition provides the framework for building that differentiation and establishing a competitive advantage that goes beyond price discounting. This framework is based on more than a decade of research, including hundreds of hours of interviews with executives from the world's leading retailers, including Starbucks, Walmart, Apple, Amazon, and Lowe's. Whether you are an aspiring merchant or an industry veteran, this book's strategic framework will help you build a solid foundation for your business in today's ever-evolving retail marketplace."--
  • "The American economy is profoundly dependent on the success of its retailers and the strength of its consumer spending. Yet, how do leading retailers create value for their customers? To a large extent this has been accomplished by streamlining operations and a decades-long focus on cost cutting and price competitiveness. Today, retailers realize that they need to discover new ways to differentiate themselves and attract consumer spending. The American Retail Value Proposition provides the framework for building that differentiation and establishing a competitive advantage that goes beyond price discounting. This framework is based on more than a decade of research, including hundreds of hours of interviews with executives from the world's leading retailers, including Starbucks, Walmart, Apple, Amazon, and Lowe's. Whether you are an aspiring merchant or an industry veteran, this book's strategic framework will help you build a solid foundation for your business in today's ever-evolving retail marketplace."--
  • "The American economy is profoundly dependent on the success of its retailers and the strength of its consumer spending. Yet, how do leading retailers create value for their customers? To a large extent this has been accomplished by streamlining operations and a decades-long focus on cost cutting and price competitiveness. Today, retailers realize that they need to discover new ways to differentiate themselves and attract consumer spending. The American Retail Value Proposition provides the framework for building that differentiation and establishing a competitive advantage that goes beyond price discounting. This framework is based on more than a decade of research, including hundreds of hours of interviews with executives from the world's leading retailers, including Starbucks, Walmart, Apple, Amazon, and Lowe's. Whether you are an aspiring merchant or an industry veteran, this book's strategic framework will help you build a solid foundation for your business in today's ever-evolving retail marketplace."--
Assigning source
  • From publisher's website
  • From publisher's website
  • From publisher's website
Cataloging source
NLC
http://library.link/vocab/creatorDate
1973-
http://library.link/vocab/creatorName
Murray, Kyle B.
Dewey number
658.8/700973
LC call number
HF5415.1
LC item number
.M876 2016
http://library.link/vocab/subjectName
  • Marketing
  • Retail trade
  • Marketing
  • Commerce de détail
  • Marketing
  • Retail trade
  • United States
Label
The American retail value proposition : crafting unique experiences at compelling prices, Kyle B. Murray, (electronic resource)
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages 191-198) and index
Control code
OCM1bookssj0001743735
Dimensions
23 cm.
Dimensions
unknown
Extent
xvii, 214 pages
Governing access note
License restrictions may limit access
Isbn
9781442637177
Isbn Type
(hardback)
Lccn
2016440995
Other physical details
illustrations
Specific material designation
remote
System control number
(WaSeSS)ssj0001743735
Label
The American retail value proposition : crafting unique experiences at compelling prices, Kyle B. Murray, (electronic resource)
Publication
Bibliography note
Includes bibliographical references (pages 191-198) and index
Control code
OCM1bookssj0001743735
Dimensions
23 cm.
Dimensions
unknown
Extent
xvii, 214 pages
Governing access note
License restrictions may limit access
Isbn
9781442637177
Isbn Type
(hardback)
Lccn
2016440995
Other physical details
illustrations
Specific material designation
remote
System control number
(WaSeSS)ssj0001743735

Library Locations

    • Thomas Jefferson LibraryBorrow it
      1 University Blvd, St. Louis, MO, 63121, US
      38.710138 -90.311107
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