Coverart for item
The Resource The Brave New Service Strategy : Aligning Customer Relationships, Market Strategies and Business Structures, (electronic resource:)

The Brave New Service Strategy : Aligning Customer Relationships, Market Strategies and Business Structures, (electronic resource:)

Label
The Brave New Service Strategy : Aligning Customer Relationships, Market Strategies and Business Structures
Title
The Brave New Service Strategy
Title remainder
Aligning Customer Relationships, Market Strategies and Business Structures
Creator
Contributor
Author
Subject
Language
eng
Summary
  • Annotation
  • Annotation
Cataloging source
BIP US
http://library.link/vocab/creatorName
Gutek, Barbara A
Dewey number
658.8/12
Intended audience
Scholarly & Professional
Intended audience source
Amacom
LC call number
HF5415.5.G878 2000
http://library.link/vocab/relatedWorkOrContributorName
Welsh, Theresa
Summary expansion
  • "The Brave New Service Strategy, delves into the evolution of service delivery and identifies three ways to forge links with customers: the relationship - where the customer personally knows the service provider and expects to interact with the same person again and again; the encounter - where the customer may know the organization but receives the service from whoever is available; and the pseudo-relationship - service delivered in an encounter structure but made to feel like a relationship."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved
  • "The Brave New Service Strategy, delves into the evolution of service delivery and identifies three ways to forge links with customers: the relationship - where the customer personally knows the service provider and expects to interact with the same person again and again; the encounter - where the customer may know the organization but receives the service from whoever is available; and the pseudo-relationship - service delivered in an encounter structure but made to feel like a relationship."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved
Label
The Brave New Service Strategy : Aligning Customer Relationships, Market Strategies and Business Structures, (electronic resource:)
Instantiates
Publication
Control code
OCM1bookssj0000114423
Dimensions
23.880 x 016.260 cm.
Dimensions
unknown
Extent
332 p.
Governing access note
License restrictions may limit access
Isbn
9780814405277
Lccn
99054932
Other control number
9780814405277
Other physical details
ill
Specific material designation
remote
System control number
(WaSeSS)ssj0000114423
Label
The Brave New Service Strategy : Aligning Customer Relationships, Market Strategies and Business Structures, (electronic resource:)
Publication
Control code
OCM1bookssj0000114423
Dimensions
23.880 x 016.260 cm.
Dimensions
unknown
Extent
332 p.
Governing access note
License restrictions may limit access
Isbn
9780814405277
Lccn
99054932
Other control number
9780814405277
Other physical details
ill
Specific material designation
remote
System control number
(WaSeSS)ssj0000114423

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      38.710138 -90.311107
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