Coverart for item
The Resource The Conversation Manager : the Power of the Modern Consumer, the End of the Traditional Advertiser

The Conversation Manager : the Power of the Modern Consumer, the End of the Traditional Advertiser

Label
The Conversation Manager : the Power of the Modern Consumer, the End of the Traditional Advertiser
Title
The Conversation Manager
Title remainder
the Power of the Modern Consumer, the End of the Traditional Advertiser
Creator
Subject
Genre
Language
eng
Summary
The increasing popularity and importance of social media in the recent year has created a growing gap between modern, internet savvy consumers and traditional advertising. With old tried and tested marketing techniques no longer being effective, marketers who do not want to fall behind need to become conversation managers and engage with the new breed of consumers, often using digital platforms. To do this, learning to listen and communicate with your consumers is critical. Based on four years of primary research, The Conversation Manager explains the evolution of the modern consumer and clea
Member of
Cataloging source
EBLCP
http://library.link/vocab/creatorName
Belleghem, Steven Van
Dewey number
658.8
Index
no index present
LC call number
HF5415 .V283 2012
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/subjectName
  • Internet advertising
  • Branding (Marketing)
  • Advertising
  • Advertisers
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • Advertisers
  • Advertising
  • Branding (Marketing)
  • Internet advertising
Label
The Conversation Manager : the Power of the Modern Consumer, the End of the Traditional Advertiser
Instantiates
Publication
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Thanks and acknowledgements; Foreword; Catch me if you can; The basis of the book; Part One Together we are strong; 01 The power of the modern consumer; 02 The end of the 'traditional' advertiser; Part Two The Conversation Manager; 03 The new framework; 04 Your brand deserves a lever; 05 Advertising becomes activating; 06 Observe, facilitate and participate in conversations; Part Three I want to be a Conversation Manager!; 07 The philosophy of the Conversation Manager; 08 The Conversation Manager in practice; 09 You have just 48 hours!; Epilogue The Conversation Company; References
  • About the authorAbout InSites Consulting; Index
Control code
792684568
Dimensions
unknown
Extent
1 online resource (224 pages)
Form of item
online
Isbn
9780749466602
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
http://library.link/vocab/ext/overdrive/overdriveId
387abb5f-fba4-4268-9782-1a4383fb7b14
Specific material designation
remote
System control number
(OCoLC)792684568
Label
The Conversation Manager : the Power of the Modern Consumer, the End of the Traditional Advertiser
Publication
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Thanks and acknowledgements; Foreword; Catch me if you can; The basis of the book; Part One Together we are strong; 01 The power of the modern consumer; 02 The end of the 'traditional' advertiser; Part Two The Conversation Manager; 03 The new framework; 04 Your brand deserves a lever; 05 Advertising becomes activating; 06 Observe, facilitate and participate in conversations; Part Three I want to be a Conversation Manager!; 07 The philosophy of the Conversation Manager; 08 The Conversation Manager in practice; 09 You have just 48 hours!; Epilogue The Conversation Company; References
  • About the authorAbout InSites Consulting; Index
Control code
792684568
Dimensions
unknown
Extent
1 online resource (224 pages)
Form of item
online
Isbn
9780749466602
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
http://library.link/vocab/ext/overdrive/overdriveId
387abb5f-fba4-4268-9782-1a4383fb7b14
Specific material designation
remote
System control number
(OCoLC)792684568

Library Locations

    • Thomas Jefferson LibraryBorrow it
      1 University Blvd, St. Louis, MO, 63121, US
      38.710138 -90.311107
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