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The Resource The Cornell School of Hotel Administration handbook of applied hospitality strategy, edited by Cathy A. Enz

The Cornell School of Hotel Administration handbook of applied hospitality strategy, edited by Cathy A. Enz

Label
The Cornell School of Hotel Administration handbook of applied hospitality strategy
Title
The Cornell School of Hotel Administration handbook of applied hospitality strategy
Statement of responsibility
edited by Cathy A. Enz
Title variation
Handbook of applied hospitality strategy
Contributor
Subject
Genre
Language
eng
Cataloging source
DLC
Dewey number
338.4/791
Illustrations
illustrations
Index
index present
LC call number
TX911
LC item number
.C6185 2010
Literary form
non fiction
Nature of contents
  • bibliography
  • handbooks
http://library.link/vocab/relatedWorkOrContributorDate
1956-
http://library.link/vocab/relatedWorkOrContributorName
  • Enz, Cathy A.
  • Cornell University
http://library.link/vocab/subjectName
  • Hospitality industry
  • Hotel management
  • Restaurant management
Label
The Cornell School of Hotel Administration handbook of applied hospitality strategy, edited by Cathy A. Enz
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
The strategic management process/strategic analysis -- Analysis of the environment and key stakeholders -- Creating competitive advantage -- Service strategies, customers, and branding -- Strategic human resources -- Strategic pricing and revenue management -- Growth strategies: franchising, acquisitions, and mergers -- Strategy implementation: cultures, structures, and standards -- Strategic change management in times of crisis -- Evaluating strategies: strategic controls and performance outcomes -- Global strategies and multinational enterprises
Control code
495780459
Dimensions
27 cm
Extent
1 volume (various pagings)
Isbn
9781412905909
Lccn
2010006197
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(OCoLC)495780459
Label
The Cornell School of Hotel Administration handbook of applied hospitality strategy, edited by Cathy A. Enz
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
The strategic management process/strategic analysis -- Analysis of the environment and key stakeholders -- Creating competitive advantage -- Service strategies, customers, and branding -- Strategic human resources -- Strategic pricing and revenue management -- Growth strategies: franchising, acquisitions, and mergers -- Strategy implementation: cultures, structures, and standards -- Strategic change management in times of crisis -- Evaluating strategies: strategic controls and performance outcomes -- Global strategies and multinational enterprises
Control code
495780459
Dimensions
27 cm
Extent
1 volume (various pagings)
Isbn
9781412905909
Lccn
2010006197
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(OCoLC)495780459

Library Locations

    • Thomas Jefferson LibraryBorrow it
      1 University Blvd, St. Louis, MO, 63121, US
      38.710138 -90.311107
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