Coverart for item
The Resource The Engaging Museum : Developing Museums for Visitor Involvement

The Engaging Museum : Developing Museums for Visitor Involvement

Label
The Engaging Museum : Developing Museums for Visitor Involvement
Title
The Engaging Museum
Title remainder
Developing Museums for Visitor Involvement
Creator
Subject
Language
eng
Summary
This very practical book guides museums on how to create the highest quality experience possible for their visitors. Creating an environment that supports visitor engagement with collections means examining every stage of the visit, from the initial impetus to go to a particular institution, to front-of-house management, interpretive approach and qualitative analysis afterwards. This holistic approach will be immensely helpful to museums in meeting the needs and expectations of visitors and building their audience. This book features:includes chapter introductions and discussion sectionssuppo
Member of
Cataloging source
MERUC
http://library.link/vocab/creatorName
Black, Graham
Dewey number
069
Index
no index present
LC call number
AM7 .B56 2012
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/subjectName
  • Museum attendance
  • Museum exhibits
  • Museums
  • Museums
  • Museums
  • Museum techniques
  • Museum visitors
  • Interpretation of cultural and natural resources
  • Cultural property
  • Cultural property
  • Historic sites
  • BUSINESS & ECONOMICS
  • REFERENCE
  • TRAVEL
  • Cultural property
  • Historic sites
  • Interpretation of cultural and natural resources
  • Museum attendance
  • Museum exhibits
  • Museum techniques
  • Museum visitors
  • Museums
  • Museums
  • Museums
Label
The Engaging Museum : Developing Museums for Visitor Involvement
Instantiates
Publication
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Cover -- The Engaging Museum -- Title Page -- Copyright Page -- Table of Contents -- Preface -- Acknowledgements -- Introduction: meeting the demands placed on the twenty-first century museum -- Section 1 Museum audiences: their nature, needs and expectations -- 1 'Traditional' museum audiences: a quantitative and qualitative analysis -- Introduction: the rise of museum visitor studies -- Audience segmentation -- Market surveys -- Quantitative visitor surveys -- Qualitative data on visitor expectations, motivations and needs -- Discussion: an audience in decline -- trends and challenges
  • Case study: lessons from tourism research -- 2 Developing new audiences -- Introduction -- Social exclusion and museums -- Audience development -- Audience development planning -- Discussion: how will an audience development strategy impact on a museum's public face? -- Case study: developing museum content for young children and families with babies/young children -- Section 2 Operating for quality -- 3 Stimulating the visit -- Introduction -- Awareness -- Entrenched negative attitudes -- The 'wrong' positive perceptions -- Positioning the museum -- Influencing the visitor agenda
  • Introduction: what is interpretation? -- Modern museums and interpretation -- Defining interpretive principles for museum display -- Discussion: the impact of interpretive principles on museum display -- Case study: exhibition standards/guidelines -- 8 Interpretive master planning -- Introduction -- Developing an interpretation strategy for a museum service -- Developing an interpretation masterplan for a multi-collection museum -- Discussion: the role of the project manager -- Case study: process mapping -- 9 Concept development for museum galleries -- Introduction -- What: the collections audit
  • Learning theory and museums -- Discussion: applying learning theory to museum display and support -- Case study: evaluating visitor learning in museums -- 6 Use of museums by schools -- Introduction: museums and structured educational use -- The agenda for structured educational use -- How can museums best support schools use? -- Discussion: enjoyment and memories come first -- Case study: education resource packs/websites -- Section 4 Planned to engage: using interpretation to develop museum displays and associated services -- 7 Applying the principles of interpretation to museum display
  • Positive marketing -- Marketing to diversify the audience base -- Discussion: seven core issues -- Case study: repositioning Manchester Art Gallery -- 4 Visitor services: operating for quality -- Introduction -- A central role for visitor services -- How do you define quality in a museum visit? -- Measuring visit quality -- Discussion: managing for quality -- Case study: adapting Servqual to measure visitor services quality -- Section 3 Learning in museums -- 5 Museums and lifelong learning -- Introduction: the rise of 'learning' up the museum agenda -- Museums and lifelong learning
Control code
821175602
Dimensions
unknown
Extent
1 online resource (313 pages)
Form of item
online
Isbn
9781136761645
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Specific material designation
remote
System control number
(OCoLC)821175602
Label
The Engaging Museum : Developing Museums for Visitor Involvement
Publication
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Cover -- The Engaging Museum -- Title Page -- Copyright Page -- Table of Contents -- Preface -- Acknowledgements -- Introduction: meeting the demands placed on the twenty-first century museum -- Section 1 Museum audiences: their nature, needs and expectations -- 1 'Traditional' museum audiences: a quantitative and qualitative analysis -- Introduction: the rise of museum visitor studies -- Audience segmentation -- Market surveys -- Quantitative visitor surveys -- Qualitative data on visitor expectations, motivations and needs -- Discussion: an audience in decline -- trends and challenges
  • Case study: lessons from tourism research -- 2 Developing new audiences -- Introduction -- Social exclusion and museums -- Audience development -- Audience development planning -- Discussion: how will an audience development strategy impact on a museum's public face? -- Case study: developing museum content for young children and families with babies/young children -- Section 2 Operating for quality -- 3 Stimulating the visit -- Introduction -- Awareness -- Entrenched negative attitudes -- The 'wrong' positive perceptions -- Positioning the museum -- Influencing the visitor agenda
  • Introduction: what is interpretation? -- Modern museums and interpretation -- Defining interpretive principles for museum display -- Discussion: the impact of interpretive principles on museum display -- Case study: exhibition standards/guidelines -- 8 Interpretive master planning -- Introduction -- Developing an interpretation strategy for a museum service -- Developing an interpretation masterplan for a multi-collection museum -- Discussion: the role of the project manager -- Case study: process mapping -- 9 Concept development for museum galleries -- Introduction -- What: the collections audit
  • Learning theory and museums -- Discussion: applying learning theory to museum display and support -- Case study: evaluating visitor learning in museums -- 6 Use of museums by schools -- Introduction: museums and structured educational use -- The agenda for structured educational use -- How can museums best support schools use? -- Discussion: enjoyment and memories come first -- Case study: education resource packs/websites -- Section 4 Planned to engage: using interpretation to develop museum displays and associated services -- 7 Applying the principles of interpretation to museum display
  • Positive marketing -- Marketing to diversify the audience base -- Discussion: seven core issues -- Case study: repositioning Manchester Art Gallery -- 4 Visitor services: operating for quality -- Introduction -- A central role for visitor services -- How do you define quality in a museum visit? -- Measuring visit quality -- Discussion: managing for quality -- Case study: adapting Servqual to measure visitor services quality -- Section 3 Learning in museums -- 5 Museums and lifelong learning -- Introduction: the rise of 'learning' up the museum agenda -- Museums and lifelong learning
Control code
821175602
Dimensions
unknown
Extent
1 online resource (313 pages)
Form of item
online
Isbn
9781136761645
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Specific material designation
remote
System control number
(OCoLC)821175602

Library Locations

    • Thomas Jefferson LibraryBorrow it
      1 University Blvd, St. Louis, MO, 63121, US
      38.710138 -90.311107
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