Coverart for item
The Resource The Expressive organization : linking identity, reputation, and the corporate brand, edited by Majken Schultz, Mary Jo Hatch, and Mogens Holten Larsen, (electronic resource)

The Expressive organization : linking identity, reputation, and the corporate brand, edited by Majken Schultz, Mary Jo Hatch, and Mogens Holten Larsen, (electronic resource)

Label
The Expressive organization : linking identity, reputation, and the corporate brand
Title
The Expressive organization
Title remainder
linking identity, reputation, and the corporate brand
Statement of responsibility
edited by Majken Schultz, Mary Jo Hatch, and Mogens Holten Larsen
Contributor
Subject
Language
eng
Member of
Cataloging source
SIN
http://bibfra.me/vocab/lite/collectionName
Business source premier (Online : EBSCOhost)
Dewey number
659.2/85
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Schultz, Majken
  • Hatch, Mary Jo
  • Holten Larsen, Mogens
  • EBSCO Publishing (Firm)
http://library.link/vocab/subjectName
  • Corporate image
  • Corporations
  • Business communication
  • Branding (Marketing)
Label
The Expressive organization : linking identity, reputation, and the corporate brand, edited by Majken Schultz, Mary Jo Hatch, and Mogens Holten Larsen, (electronic resource)
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Scaling the tower of Babel : relational differences between identity, image, and culture in organizations / Mary Jo Hatch and Majken Schultz -- Organizational identity as moral philosophy : competitive implications for diversified corporations / Jay B. Barney and Alice C. Stewart -- How brands are taking over the corporation / Wally Olins -- Markets and meanings : re-imagining organizational life / Paul du Gay -- The road to transparency : reputation management at Royal Dutch/Shell / Charles J. Fombrun and Violina P. Rindova -- Distorted images and reputation repair / Janet M. Dukerich and Suzanne M. Carter -- Building and managing corporate brand equity / Kevin Lane Keller -- Building the unique organization value proposition / Simon Knox, Stan Maklan, and Keith E. Thompson -- Corporate communication orchestrated by a sustainable corporate story / Cees B.M. van Riel -- Planning and communicating using stories / Gordon G. Shaw -- Managing the corporate story / Mogens Holten Larsen -- Valuing expressive organizations: intellectual capital and the visualization of value creation / Jan Mouritsen -- The communication advantage : a constituency-focused approach to formulating and implementing strategy / Paul A. Argenti and Janis Forman -- Self-absorption and self-seduction in the corporate identity game / Lars Thøger Christensen and George Cheney -- Identity lost or identity found? celebration and lamentation over the postmodern view of identity in social sciences and fiction / Barbara Czarniawska
Control code
57478232
Dimensions
24 cm
Dimensions
unknown
Extent
xv, 292 pages
Form of item
electronic
Governing access note
Available to suscribing member institutions only
Isbn
9780198297796
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
illustrations
Reproduction note
Electronic reproduction.
Specific material designation
remote
System control number
(OCoLC)57478232
Label
The Expressive organization : linking identity, reputation, and the corporate brand, edited by Majken Schultz, Mary Jo Hatch, and Mogens Holten Larsen, (electronic resource)
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Scaling the tower of Babel : relational differences between identity, image, and culture in organizations / Mary Jo Hatch and Majken Schultz -- Organizational identity as moral philosophy : competitive implications for diversified corporations / Jay B. Barney and Alice C. Stewart -- How brands are taking over the corporation / Wally Olins -- Markets and meanings : re-imagining organizational life / Paul du Gay -- The road to transparency : reputation management at Royal Dutch/Shell / Charles J. Fombrun and Violina P. Rindova -- Distorted images and reputation repair / Janet M. Dukerich and Suzanne M. Carter -- Building and managing corporate brand equity / Kevin Lane Keller -- Building the unique organization value proposition / Simon Knox, Stan Maklan, and Keith E. Thompson -- Corporate communication orchestrated by a sustainable corporate story / Cees B.M. van Riel -- Planning and communicating using stories / Gordon G. Shaw -- Managing the corporate story / Mogens Holten Larsen -- Valuing expressive organizations: intellectual capital and the visualization of value creation / Jan Mouritsen -- The communication advantage : a constituency-focused approach to formulating and implementing strategy / Paul A. Argenti and Janis Forman -- Self-absorption and self-seduction in the corporate identity game / Lars Thøger Christensen and George Cheney -- Identity lost or identity found? celebration and lamentation over the postmodern view of identity in social sciences and fiction / Barbara Czarniawska
Control code
57478232
Dimensions
24 cm
Dimensions
unknown
Extent
xv, 292 pages
Form of item
electronic
Governing access note
Available to suscribing member institutions only
Isbn
9780198297796
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
illustrations
Reproduction note
Electronic reproduction.
Specific material designation
remote
System control number
(OCoLC)57478232

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      38.710138 -90.311107
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