Coverart for item
The Resource The Northbound Train : Finding the Purpose, Setting the Direction, Shaping the Destiny of Your Organization, (electronic resource:)

The Northbound Train : Finding the Purpose, Setting the Direction, Shaping the Destiny of Your Organization, (electronic resource:)

Label
The Northbound Train : Finding the Purpose, Setting the Direction, Shaping the Destiny of Your Organization
Title
The Northbound Train
Title remainder
Finding the Purpose, Setting the Direction, Shaping the Destiny of Your Organization
Creator
Author
Subject
Language
eng
Summary
Annotation
Related
Cataloging source
BIP US
http://library.link/vocab/creatorDate
1941-
http://library.link/vocab/creatorName
Albrecht, Karl
Dewey number
658.4/012
LC call number
HD58.9.A447 1994
Summary expansion
Is your company on a clear track to the future, with a defined goal that sets its direction and with determined employees powering its engine? Or is it stumbling toward whatever comes next, dragged along by circumstance, or "staying the course" out of fear? Karl Albrecht, renowned business thinker and co-author of the bestseller Service America!, challenges today's business leaders to embark on a journey on The Northbound Train. His northbound train is a metaphor for achieving a focused vision of the direction your company must take to succeed and then moving inexorably toward that goal. And as Albrecht shows, this vision must always be based upon an understanding of what will create value for your customers. In The Northbound Train Albrecht provides a step-by-step guide to soul searching, strategy setting, and customer wooing. Using insightful, real-world examples of effective and ineffective processes, he helps you map out a path - a strategic success model - that your company must follow to find out what makes its business unique. He illustrates how to formulate a reality-based vision; define your company's core values and philosophy; create a company mission statement that is accurate, concise, and inspiring; evaluate your competitive strategy to see if it's based on real strengths; reach a unified concept for creating value for your customers; and distill these decisions, finally, into a few critical areas of focus. Of course, all this thinking and planning is useless if the people in your organization are not "on board". Albrecht explains that "the leader must help people in the organization understand and commit to the vision. And the leader must help them learn to do what ittakes to make the vision a reality". The author provides advice for exactly how to lead your company (or your portion of the company) in the right direction and how to reward employees based on their real, verifiable contributions to that end-of-the-track goal. Is your company ready to board the northbound train? The trip requires just three things: the eagerness to ask fundamental business questions, the courage to listen to the answers and face what must be done, and the stamina to keep at it until the necessary changes take place. The Northbound Train will stock you with the provisions you need to be successful: the inspiration of a great business thinker and a process for keeping on track
Label
The Northbound Train : Finding the Purpose, Setting the Direction, Shaping the Destiny of Your Organization, (electronic resource:)
Instantiates
Publication
Control code
OCM1bookssj0000212261
Dimensions
09.280 x 06.210 in.
Dimensions
unknown
Extent
224 p.
Governing access note
Available for distribution in: USA, CANADA, AUSTRALIA, SOUTH AFRICA, UNITED KINGDOM, NEW ZEALAND
Isbn
9780814402337
Lccn
93049388
Other control number
9780814402337
Other physical details
ill
Specific material designation
remote
System control number
(WaSeSS)ssj0000212261
Label
The Northbound Train : Finding the Purpose, Setting the Direction, Shaping the Destiny of Your Organization, (electronic resource:)
Publication
Control code
OCM1bookssj0000212261
Dimensions
09.280 x 06.210 in.
Dimensions
unknown
Extent
224 p.
Governing access note
Available for distribution in: USA, CANADA, AUSTRALIA, SOUTH AFRICA, UNITED KINGDOM, NEW ZEALAND
Isbn
9780814402337
Lccn
93049388
Other control number
9780814402337
Other physical details
ill
Specific material designation
remote
System control number
(WaSeSS)ssj0000212261

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      38.710138 -90.311107
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