Coverart for item
The Resource The branded mind : what neuroscience really tells us about the puzzle of the brain and the brand, Erik du Plessis

The branded mind : what neuroscience really tells us about the puzzle of the brain and the brand, Erik du Plessis

Label
The branded mind : what neuroscience really tells us about the puzzle of the brain and the brand
Title
The branded mind
Title remainder
what neuroscience really tells us about the puzzle of the brain and the brand
Statement of responsibility
Erik du Plessis
Creator
Subject
Language
eng
Summary
The Branded Mind is about how people think, and in particular how people think about brands. Brand choice decisions ultimately take place inside the consumer's head. Brain science, then, holds lessons for how consumers respond to brands and make purchasing decisions. Marketers and brand managers should take note. Erik du Plessis does just that. In this, his second book, du Plessis explores what scientists have uncovered about the structure of the brain and how different parts of the brain interact. He investigates developments in neuroscience and neuromarketing and what lessons this holds for
Cataloging source
N$T
http://library.link/vocab/creatorName
Du Plessis, Erik
Dewey number
658.8/342
Illustrations
illustrations
Index
index present
LC call number
HF5415.12615
LC item number
.D8 2011eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/subjectName
  • Neuromarketing
  • Advertising
  • Marketing
  • Branding (Marketing)
  • BUSINESS & ECONOMICS
  • Advertising
  • Branding (Marketing)
  • Marketing
  • Neuromarketing
  • Markenpolitik
  • Neuromarketing
  • Hirnforschung
  • Marketing
  • Werbung
  • Markenpolitik
  • Konsumentpsykologi
  • Konsumenter
  • Varumärken
Label
The branded mind : what neuroscience really tells us about the puzzle of the brain and the brand, Erik du Plessis
Instantiates
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
pt. 1. What it is all about -- pt. 2. The decision-making puzzle -- pt. 3. Creating mischief -- pt. 4. Towards insights -- pt. 5. Some marketing implications -- pt. 6. My conclusions
Control code
707080423
Dimensions
unknown
Extent
1 online resource (xvii, 251 pages)
File format
unknown
Form of item
online
Isbn
9786613016508
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other control number
9786613016508
Other physical details
illustrations
http://library.link/vocab/ext/overdrive/overdriveId
  • 301650
  • 2f8adf5a-e3f5-477c-9286-88ec999d9bb9
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)707080423
Label
The branded mind : what neuroscience really tells us about the puzzle of the brain and the brand, Erik du Plessis
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
pt. 1. What it is all about -- pt. 2. The decision-making puzzle -- pt. 3. Creating mischief -- pt. 4. Towards insights -- pt. 5. Some marketing implications -- pt. 6. My conclusions
Control code
707080423
Dimensions
unknown
Extent
1 online resource (xvii, 251 pages)
File format
unknown
Form of item
online
Isbn
9786613016508
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other control number
9786613016508
Other physical details
illustrations
http://library.link/vocab/ext/overdrive/overdriveId
  • 301650
  • 2f8adf5a-e3f5-477c-9286-88ec999d9bb9
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)707080423

Library Locations

    • Thomas Jefferson LibraryBorrow it
      1 University Blvd, St. Louis, MO, 63121, US
      38.710138 -90.311107
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