The Resource The branded mind : what neuroscience really tells us about the puzzle of the brain and the brand, Erik du Plessis
The branded mind : what neuroscience really tells us about the puzzle of the brain and the brand, Erik du Plessis
Resource Information
The item The branded mind : what neuroscience really tells us about the puzzle of the brain and the brand, Erik du Plessis represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Missouri-St. Louis Libraries.This item is available to borrow from 1 library branch.
Resource Information
The item The branded mind : what neuroscience really tells us about the puzzle of the brain and the brand, Erik du Plessis represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Missouri-St. Louis Libraries.
This item is available to borrow from 1 library branch.
- Summary
- The Branded Mind is about how people think, and in particular how people think about brands. Brand choice decisions ultimately take place inside the consumer's head. Brain science, then, holds lessons for how consumers respond to brands and make purchasing decisions. Marketers and brand managers should take note. Erik du Plessis does just that. In this, his second book, du Plessis explores what scientists have uncovered about the structure of the brain and how different parts of the brain interact. He investigates developments in neuroscience and neuromarketing and what lessons this holds for
- Language
- eng
- Extent
- 1 online resource (xvii, 251 pages)
- Contents
-
- pt. 1. What it is all about
- pt. 2. The decision-making puzzle
- pt. 3. Creating mischief
- pt. 4. Towards insights
- pt. 5. Some marketing implications
- pt. 6. My conclusions
- Isbn
- 9786613016508
- Label
- The branded mind : what neuroscience really tells us about the puzzle of the brain and the brand
- Title
- The branded mind
- Title remainder
- what neuroscience really tells us about the puzzle of the brain and the brand
- Statement of responsibility
- Erik du Plessis
- Subject
-
- Advertising -- Psychological aspects
- BUSINESS & ECONOMICS -- Consumer Behavior
- Branding (Marketing)
- Branding (Marketing)
- Hirnforschung
- Konsumenter -- psykologiska aspekter
- Konsumentpsykologi
- Markenpolitik
- Advertising -- Psychological aspects
- Marketing
- Marketing -- Psychological aspects
- Marketing -- Psychological aspects
- Neuromarketing
- Neuromarketing
- Neuromarketing
- Varumärken -- attityder till
- Werbung
- Markenpolitik
- Language
- eng
- Summary
- The Branded Mind is about how people think, and in particular how people think about brands. Brand choice decisions ultimately take place inside the consumer's head. Brain science, then, holds lessons for how consumers respond to brands and make purchasing decisions. Marketers and brand managers should take note. Erik du Plessis does just that. In this, his second book, du Plessis explores what scientists have uncovered about the structure of the brain and how different parts of the brain interact. He investigates developments in neuroscience and neuromarketing and what lessons this holds for
- Cataloging source
- N$T
- http://library.link/vocab/creatorName
- Du Plessis, Erik
- Dewey number
- 658.8/342
- Illustrations
- illustrations
- Index
- index present
- LC call number
- HF5415.12615
- LC item number
- .D8 2011eb
- Literary form
- non fiction
- Nature of contents
-
- dictionaries
- bibliography
- http://library.link/vocab/subjectName
-
- Neuromarketing
- Advertising
- Marketing
- Branding (Marketing)
- BUSINESS & ECONOMICS
- Advertising
- Branding (Marketing)
- Marketing
- Neuromarketing
- Markenpolitik
- Neuromarketing
- Hirnforschung
- Marketing
- Werbung
- Markenpolitik
- Konsumentpsykologi
- Konsumenter
- Varumärken
- Label
- The branded mind : what neuroscience really tells us about the puzzle of the brain and the brand, Erik du Plessis
- Antecedent source
- unknown
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Color
- multicolored
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- pt. 1. What it is all about -- pt. 2. The decision-making puzzle -- pt. 3. Creating mischief -- pt. 4. Towards insights -- pt. 5. Some marketing implications -- pt. 6. My conclusions
- Control code
- 707080423
- Dimensions
- unknown
- Extent
- 1 online resource (xvii, 251 pages)
- File format
- unknown
- Form of item
- online
- Isbn
- 9786613016508
- Level of compression
- unknown
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Other control number
- 9786613016508
- Other physical details
- illustrations
- http://library.link/vocab/ext/overdrive/overdriveId
-
- 301650
- 2f8adf5a-e3f5-477c-9286-88ec999d9bb9
- Quality assurance targets
- not applicable
- Reformatting quality
- unknown
- Sound
- unknown sound
- Specific material designation
- remote
- System control number
- (OCoLC)707080423
- Label
- The branded mind : what neuroscience really tells us about the puzzle of the brain and the brand, Erik du Plessis
- Antecedent source
- unknown
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Color
- multicolored
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- pt. 1. What it is all about -- pt. 2. The decision-making puzzle -- pt. 3. Creating mischief -- pt. 4. Towards insights -- pt. 5. Some marketing implications -- pt. 6. My conclusions
- Control code
- 707080423
- Dimensions
- unknown
- Extent
- 1 online resource (xvii, 251 pages)
- File format
- unknown
- Form of item
- online
- Isbn
- 9786613016508
- Level of compression
- unknown
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Other control number
- 9786613016508
- Other physical details
- illustrations
- http://library.link/vocab/ext/overdrive/overdriveId
-
- 301650
- 2f8adf5a-e3f5-477c-9286-88ec999d9bb9
- Quality assurance targets
- not applicable
- Reformatting quality
- unknown
- Sound
- unknown sound
- Specific material designation
- remote
- System control number
- (OCoLC)707080423
Subject
- Advertising -- Psychological aspects
- BUSINESS & ECONOMICS -- Consumer Behavior
- Branding (Marketing)
- Branding (Marketing)
- Hirnforschung
- Konsumenter -- psykologiska aspekter
- Konsumentpsykologi
- Markenpolitik
- Advertising -- Psychological aspects
- Marketing
- Marketing -- Psychological aspects
- Marketing -- Psychological aspects
- Neuromarketing
- Neuromarketing
- Neuromarketing
- Varumärken -- attityder till
- Werbung
- Markenpolitik
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.umsl.edu/portal/The-branded-mind--what-neuroscience-really-tells/44qcYVlXXFk/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.umsl.edu/portal/The-branded-mind--what-neuroscience-really-tells/44qcYVlXXFk/">The branded mind : what neuroscience really tells us about the puzzle of the brain and the brand, Erik du Plessis</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.umsl.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.umsl.edu/">University of Missouri-St. Louis Libraries</a></span></span></span></span></div>
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.umsl.edu/portal/The-branded-mind--what-neuroscience-really-tells/44qcYVlXXFk/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.umsl.edu/portal/The-branded-mind--what-neuroscience-really-tells/44qcYVlXXFk/">The branded mind : what neuroscience really tells us about the puzzle of the brain and the brand, Erik du Plessis</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.umsl.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.umsl.edu/">University of Missouri-St. Louis Libraries</a></span></span></span></span></div>
