Coverart for item
The Resource The challenges facing brand managers today, guest editors, Francisco Guzmán and Oriol Iglesias

The challenges facing brand managers today, guest editors, Francisco Guzmán and Oriol Iglesias

Label
The challenges facing brand managers today
Title
The challenges facing brand managers today
Statement of responsibility
guest editors, Francisco Guzmán and Oriol Iglesias
Contributor
Subject
Language
eng
Summary
This ebook derives from the 7th Global Brand Conference of The Academy of Marketing's Special Interest Group on Brand, Corporate Identity and Reputation, held at Oxford University in 2011. The authors explore the challenges brand management faces as customers increasingly demand multisensory and multi-experiential brand interactions. A wide variety of current issues are addressed, from the increasingly important aspect of brand impact to the long-lasting experiences that organizations seek in order to achieve brand success in the global marketplace
Member of
Cataloging source
E7B
Dewey number
658.5/75
Index
no index present
Language note
English
LC call number
HF5415.153
LC item number
.C43 2012eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Guzmán, Francisco
  • Iglesias, Oriol
Series statement
Journal of Product & Brand Management: Volume 21, Issue 6
http://library.link/vocab/subjectName
  • New products
  • New products
  • Branding (Marketing)
  • Advertising
  • Advertising
  • Branding (Marketing)
  • New products
  • New products
Label
The challenges facing brand managers today, guest editors, Francisco Guzmán and Oriol Iglesias
Instantiates
Publication
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Cover; Contents; Editorial; Guest editorial; Sources of equity in fashion markets; Systematic review on B2B branding: research issues and avenues for future research; Brand mergers: examining consumers' responses to name and logo design; Private label brands: measuring equity across consumer segments; Consumer-based brand equity and top-of-mind awareness: a cross-country analysis; Consumer recall of brand versus product banner ads; The effects of lower prices on perceptions of brand quality: a choice task perspective
Control code
828743512
Dimensions
unknown
Extent
1 online resource (pages [386]-488.).
Form of item
online
Isbn
9781283991247
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Specific material designation
remote
System control number
(OCoLC)828743512
Label
The challenges facing brand managers today, guest editors, Francisco Guzmán and Oriol Iglesias
Publication
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Cover; Contents; Editorial; Guest editorial; Sources of equity in fashion markets; Systematic review on B2B branding: research issues and avenues for future research; Brand mergers: examining consumers' responses to name and logo design; Private label brands: measuring equity across consumer segments; Consumer-based brand equity and top-of-mind awareness: a cross-country analysis; Consumer recall of brand versus product banner ads; The effects of lower prices on perceptions of brand quality: a choice task perspective
Control code
828743512
Dimensions
unknown
Extent
1 online resource (pages [386]-488.).
Form of item
online
Isbn
9781283991247
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Specific material designation
remote
System control number
(OCoLC)828743512

Library Locations

    • Thomas Jefferson LibraryBorrow it
      1 University Blvd, St. Louis, MO, 63121, US
      38.710138 -90.311107
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