Coverart for item
The Resource The co-creation paradigm, Venkat Ramaswamy and Kerimcan Ozcan

The co-creation paradigm, Venkat Ramaswamy and Kerimcan Ozcan

Label
The co-creation paradigm
Title
The co-creation paradigm
Statement of responsibility
Venkat Ramaswamy and Kerimcan Ozcan
Creator
Contributor
Author
Subject
Genre
Language
eng
Summary
A fundamental shift is underway that will change how we conceive of value. In an era of increasing interconnectedness, individuals, as opposed to institutions, stand at the center of value creation. To adapt to this tectonic shift, organizations can no longer unilaterally devise products and services. They must engage stakeholders-from customers and employees to suppliers, partners, and citizens at large-as co-creators. Co-creation guru Venkat Ramaswamy and Kerimcan Ozcan call for enterprises to be mindful of lived experiences, to build engagement platforms and management systems ..
Member of
Cataloging source
EBLCP
http://library.link/vocab/creatorName
Ramaswamy, Venkatram
Dewey number
  • 658.5
  • 658.5/75
  • 658.575
Illustrations
illustrations
Index
index present
LC call number
HF5415.5
LC item number
.R354 2014eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1971-
http://library.link/vocab/relatedWorkOrContributorName
Ozcan, Kerimcan
http://library.link/vocab/subjectName
  • Customer relations
  • Relationship marketing
  • Product management
  • Business networks
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • Business networks
  • Customer relations
  • Product management
  • Relationship marketing
Label
The co-creation paradigm, Venkat Ramaswamy and Kerimcan Ozcan
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
mixed
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Introduction to the co-creation paradigm -- Innovating and designing co-creative engagement platforms -- Enabling and connecting with co-creation experiences -- Leveraging co-creative ecosystems of capabilities -- Building co-creative management systems -- Crafting co-creative enterprise architectures -- Co-creating transformational change -- Evolving economies and societies through co-creation -- Wealth-welfare-wellbeing and private-public-social sector co-creation -- Embracing the co-creation paradigm
Control code
875097689
Dimensions
unknown
Extent
1 online resource (xx, 333 pages)
Form of item
online
Isbn
9780804790758
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations
Specific material designation
remote
System control number
(OCoLC)875097689
Label
The co-creation paradigm, Venkat Ramaswamy and Kerimcan Ozcan
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
mixed
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Introduction to the co-creation paradigm -- Innovating and designing co-creative engagement platforms -- Enabling and connecting with co-creation experiences -- Leveraging co-creative ecosystems of capabilities -- Building co-creative management systems -- Crafting co-creative enterprise architectures -- Co-creating transformational change -- Evolving economies and societies through co-creation -- Wealth-welfare-wellbeing and private-public-social sector co-creation -- Embracing the co-creation paradigm
Control code
875097689
Dimensions
unknown
Extent
1 online resource (xx, 333 pages)
Form of item
online
Isbn
9780804790758
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations
Specific material designation
remote
System control number
(OCoLC)875097689

Library Locations

    • Thomas Jefferson LibraryBorrow it
      1 University Blvd, St. Louis, MO, 63121, US
      38.710138 -90.311107
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