The Resource The co-creation paradigm, Venkat Ramaswamy and Kerimcan Ozcan
The co-creation paradigm, Venkat Ramaswamy and Kerimcan Ozcan
Resource Information
The item The co-creation paradigm, Venkat Ramaswamy and Kerimcan Ozcan represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Missouri-St. Louis Libraries.This item is available to borrow from 1 library branch.
Resource Information
The item The co-creation paradigm, Venkat Ramaswamy and Kerimcan Ozcan represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Missouri-St. Louis Libraries.
This item is available to borrow from 1 library branch.
- Summary
- A fundamental shift is underway that will change how we conceive of value. In an era of increasing interconnectedness, individuals, as opposed to institutions, stand at the center of value creation. To adapt to this tectonic shift, organizations can no longer unilaterally devise products and services. They must engage stakeholders-from customers and employees to suppliers, partners, and citizens at large-as co-creators. Co-creation guru Venkat Ramaswamy and Kerimcan Ozcan call for enterprises to be mindful of lived experiences, to build engagement platforms and management systems ..
- Language
- eng
- Extent
- 1 online resource (xx, 333 pages)
- Contents
-
- Introduction to the co-creation paradigm
- Innovating and designing co-creative engagement platforms
- Enabling and connecting with co-creation experiences
- Leveraging co-creative ecosystems of capabilities
- Building co-creative management systems
- Crafting co-creative enterprise architectures
- Co-creating transformational change
- Evolving economies and societies through co-creation
- Wealth-welfare-wellbeing and private-public-social sector co-creation
- Embracing the co-creation paradigm
- Isbn
- 9780804790758
- Label
- The co-creation paradigm
- Title
- The co-creation paradigm
- Statement of responsibility
- Venkat Ramaswamy and Kerimcan Ozcan
- Subject
-
- BUSINESS & ECONOMICS -- Management Science
- BUSINESS & ECONOMICS -- Organizational Behavior
- Business networks
- Business networks
- Business networks
- Customer relations
- Customer relations
- Customer relations
- Electronic book
- Electronic books
- Product management
- Product management
- Product management
- Relationship marketing
- Relationship marketing
- Relationship marketing
- Electronic books
- BUSINESS & ECONOMICS -- Industrial Management
- BUSINESS & ECONOMICS -- Management
- Language
- eng
- Summary
- A fundamental shift is underway that will change how we conceive of value. In an era of increasing interconnectedness, individuals, as opposed to institutions, stand at the center of value creation. To adapt to this tectonic shift, organizations can no longer unilaterally devise products and services. They must engage stakeholders-from customers and employees to suppliers, partners, and citizens at large-as co-creators. Co-creation guru Venkat Ramaswamy and Kerimcan Ozcan call for enterprises to be mindful of lived experiences, to build engagement platforms and management systems ..
- Cataloging source
- EBLCP
- http://library.link/vocab/creatorName
- Ramaswamy, Venkatram
- Dewey number
-
- 658.5
- 658.5/75
- 658.575
- Illustrations
- illustrations
- Index
- index present
- LC call number
- HF5415.5
- LC item number
- .R354 2014eb
- Literary form
- non fiction
- Nature of contents
-
- dictionaries
- bibliography
- http://library.link/vocab/relatedWorkOrContributorDate
- 1971-
- http://library.link/vocab/relatedWorkOrContributorName
- Ozcan, Kerimcan
- http://library.link/vocab/subjectName
-
- Customer relations
- Relationship marketing
- Product management
- Business networks
- BUSINESS & ECONOMICS
- BUSINESS & ECONOMICS
- BUSINESS & ECONOMICS
- BUSINESS & ECONOMICS
- Business networks
- Customer relations
- Product management
- Relationship marketing
- Label
- The co-creation paradigm, Venkat Ramaswamy and Kerimcan Ozcan
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Color
- mixed
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- Introduction to the co-creation paradigm -- Innovating and designing co-creative engagement platforms -- Enabling and connecting with co-creation experiences -- Leveraging co-creative ecosystems of capabilities -- Building co-creative management systems -- Crafting co-creative enterprise architectures -- Co-creating transformational change -- Evolving economies and societies through co-creation -- Wealth-welfare-wellbeing and private-public-social sector co-creation -- Embracing the co-creation paradigm
- Control code
- 875097689
- Dimensions
- unknown
- Extent
- 1 online resource (xx, 333 pages)
- Form of item
- online
- Isbn
- 9780804790758
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Other physical details
- illustrations
- Specific material designation
- remote
- System control number
- (OCoLC)875097689
- Label
- The co-creation paradigm, Venkat Ramaswamy and Kerimcan Ozcan
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Color
- mixed
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- Introduction to the co-creation paradigm -- Innovating and designing co-creative engagement platforms -- Enabling and connecting with co-creation experiences -- Leveraging co-creative ecosystems of capabilities -- Building co-creative management systems -- Crafting co-creative enterprise architectures -- Co-creating transformational change -- Evolving economies and societies through co-creation -- Wealth-welfare-wellbeing and private-public-social sector co-creation -- Embracing the co-creation paradigm
- Control code
- 875097689
- Dimensions
- unknown
- Extent
- 1 online resource (xx, 333 pages)
- Form of item
- online
- Isbn
- 9780804790758
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Other physical details
- illustrations
- Specific material designation
- remote
- System control number
- (OCoLC)875097689
Subject
- BUSINESS & ECONOMICS -- Management Science
- BUSINESS & ECONOMICS -- Organizational Behavior
- Business networks
- Business networks
- Business networks
- Customer relations
- Customer relations
- Customer relations
- Electronic book
- Electronic books
- Product management
- Product management
- Product management
- Relationship marketing
- Relationship marketing
- Relationship marketing
- Electronic books
- BUSINESS & ECONOMICS -- Industrial Management
- BUSINESS & ECONOMICS -- Management
Genre
Member of
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.umsl.edu/portal/The-co-creation-paradigm-Venkat-Ramaswamy-and/BIGt-IBF7cU/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.umsl.edu/portal/The-co-creation-paradigm-Venkat-Ramaswamy-and/BIGt-IBF7cU/">The co-creation paradigm, Venkat Ramaswamy and Kerimcan Ozcan</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.umsl.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.umsl.edu/">University of Missouri-St. Louis Libraries</a></span></span></span></span></div>
