Coverart for item
The Resource The connected consumer, Dinesh Kumar

The connected consumer, Dinesh Kumar

Label
The connected consumer
Title
The connected consumer
Statement of responsibility
Dinesh Kumar
Creator
Author
Subject
Language
eng
Summary
Traditional marketing faces challenges as never before. The way that people interact with each other and with companies is changing completely in today's era of 24/7 connectivity. This book explores tectonic changes in buyer behavior and how businesses are responding to those changes. It describes how data is used to track and analyze customers in almost everything they do, and how marketing communications are delivered with precision to individual mobile devices. The connected customer is blurring the line between online and offline sales resulting in an entirely new purchase cycle. The "always on" consumer has ushered in an era of customer engagement. In developed countries, online commerce offers limitless ease and variety for customers, while in developing countries e-commerce and e-finance provides access for millions of people to formal banking channels and also to empower them. Companies are merging their online and offline business models. While data is being used to analyze and track customers, at the same time it raises a worrying question--does this constant peering into customers' lives has limits? Will it result in a consumer utopia or a privacy nightmare? This book helps understand how consumers and companies are changing, leading to profound changes in marketing
Member of
Cataloging source
NYBEP
http://library.link/vocab/creatorName
Kumar, Dinesh
Dewey number
658.872
Index
index present
LC call number
HF5415.1265
LC item number
.K853 2016
Literary form
non fiction
Nature of contents
  • dictionaries
  • abstracts summaries
  • bibliography
Series statement
Digital and social media marketing and advertising collection,
http://library.link/vocab/subjectName
  • Internet marketing
  • Consumer behavior
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • Consumer behavior
  • Internet marketing
Target audience
  • adult
  • specialized
Label
The connected consumer, Dinesh Kumar
Instantiates
Publication
Note
Title from PDF title page (viewed on November 25, 2015)
Bibliography note
Includes bibliographical references (pages 149-156) and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
1. Traditional marketing faces a challenge today -- 2. The age of e-commerce -- 3. The connected customer -- 4. The connected company -- 5. Data mining and analytics -- 6. Marketing communications for the connected consumer -- 7. Measuring web equity -- 8. Future of consumer behavior -- References -- Index
Control code
930531027
Dimensions
unknown
Edition
First edition.
Extent
1 online resource (160 pages).
File format
multiple file formats
Form of item
online
Isbn
9781631571114
Media category
computer
Media MARC source
isbdmedia
Media type code
  • c
http://library.link/vocab/ext/overdrive/overdriveId
832647
Reformatting quality
access
Specific material designation
remote
System control number
(OCoLC)930531027
Label
The connected consumer, Dinesh Kumar
Publication
Note
Title from PDF title page (viewed on November 25, 2015)
Bibliography note
Includes bibliographical references (pages 149-156) and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
1. Traditional marketing faces a challenge today -- 2. The age of e-commerce -- 3. The connected customer -- 4. The connected company -- 5. Data mining and analytics -- 6. Marketing communications for the connected consumer -- 7. Measuring web equity -- 8. Future of consumer behavior -- References -- Index
Control code
930531027
Dimensions
unknown
Edition
First edition.
Extent
1 online resource (160 pages).
File format
multiple file formats
Form of item
online
Isbn
9781631571114
Media category
computer
Media MARC source
isbdmedia
Media type code
  • c
http://library.link/vocab/ext/overdrive/overdriveId
832647
Reformatting quality
access
Specific material designation
remote
System control number
(OCoLC)930531027

Library Locations

    • Thomas Jefferson LibraryBorrow it
      1 University Blvd, St. Louis, MO, 63121, US
      38.710138 -90.311107
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