The Resource The connected consumer, Dinesh Kumar
The connected consumer, Dinesh Kumar
Resource Information
The item The connected consumer, Dinesh Kumar represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Missouri-St. Louis Libraries.This item is available to borrow from 1 library branch.
Resource Information
The item The connected consumer, Dinesh Kumar represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Missouri-St. Louis Libraries.
This item is available to borrow from 1 library branch.
- Summary
- Traditional marketing faces challenges as never before. The way that people interact with each other and with companies is changing completely in today's era of 24/7 connectivity. This book explores tectonic changes in buyer behavior and how businesses are responding to those changes. It describes how data is used to track and analyze customers in almost everything they do, and how marketing communications are delivered with precision to individual mobile devices. The connected customer is blurring the line between online and offline sales resulting in an entirely new purchase cycle. The "always on" consumer has ushered in an era of customer engagement. In developed countries, online commerce offers limitless ease and variety for customers, while in developing countries e-commerce and e-finance provides access for millions of people to formal banking channels and also to empower them. Companies are merging their online and offline business models. While data is being used to analyze and track customers, at the same time it raises a worrying question--does this constant peering into customers' lives has limits? Will it result in a consumer utopia or a privacy nightmare? This book helps understand how consumers and companies are changing, leading to profound changes in marketing
- Language
- eng
- Edition
- First edition.
- Extent
- 1 online resource (160 pages).
- Note
- Title from PDF title page (viewed on November 25, 2015)
- Contents
-
- 1. Traditional marketing faces a challenge today
- 2. The age of e-commerce
- 3. The connected customer
- 4. The connected company
- 5. Data mining and analytics
- 6. Marketing communications for the connected consumer
- 7. Measuring web equity
- 8. Future of consumer behavior
- References
- Index
- Isbn
- 9781631571114
- Label
- The connected consumer
- Title
- The connected consumer
- Statement of responsibility
- Dinesh Kumar
- Subject
-
- BUSINESS & ECONOMICS -- Management Science
- BUSINESS & ECONOMICS -- Organizational Behavior
- Consumer behavior
- Consumer behavior
- Internet marketing
- Internet marketing
- connected consumer
- consumer behavior
- consumer decision journey
- data analytics
- digital marketing
- e-commerce
- financial inclusion
- marketing
- BUSINESS & ECONOMICS -- Industrial Management
- BUSINESS & ECONOMICS -- Management
- Language
- eng
- Summary
- Traditional marketing faces challenges as never before. The way that people interact with each other and with companies is changing completely in today's era of 24/7 connectivity. This book explores tectonic changes in buyer behavior and how businesses are responding to those changes. It describes how data is used to track and analyze customers in almost everything they do, and how marketing communications are delivered with precision to individual mobile devices. The connected customer is blurring the line between online and offline sales resulting in an entirely new purchase cycle. The "always on" consumer has ushered in an era of customer engagement. In developed countries, online commerce offers limitless ease and variety for customers, while in developing countries e-commerce and e-finance provides access for millions of people to formal banking channels and also to empower them. Companies are merging their online and offline business models. While data is being used to analyze and track customers, at the same time it raises a worrying question--does this constant peering into customers' lives has limits? Will it result in a consumer utopia or a privacy nightmare? This book helps understand how consumers and companies are changing, leading to profound changes in marketing
- Cataloging source
- NYBEP
- http://library.link/vocab/creatorName
- Kumar, Dinesh
- Dewey number
- 658.872
- Index
- index present
- LC call number
- HF5415.1265
- LC item number
- .K853 2016
- Literary form
- non fiction
- Nature of contents
-
- dictionaries
- abstracts summaries
- bibliography
- Series statement
- Digital and social media marketing and advertising collection,
- http://library.link/vocab/subjectName
-
- Internet marketing
- Consumer behavior
- BUSINESS & ECONOMICS
- BUSINESS & ECONOMICS
- BUSINESS & ECONOMICS
- BUSINESS & ECONOMICS
- Consumer behavior
- Internet marketing
- Target audience
-
- adult
- specialized
- Label
- The connected consumer, Dinesh Kumar
- Note
- Title from PDF title page (viewed on November 25, 2015)
- Bibliography note
- Includes bibliographical references (pages 149-156) and index
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Color
- multicolored
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- 1. Traditional marketing faces a challenge today -- 2. The age of e-commerce -- 3. The connected customer -- 4. The connected company -- 5. Data mining and analytics -- 6. Marketing communications for the connected consumer -- 7. Measuring web equity -- 8. Future of consumer behavior -- References -- Index
- Control code
- 930531027
- Dimensions
- unknown
- Edition
- First edition.
- Extent
- 1 online resource (160 pages).
- File format
- multiple file formats
- Form of item
- online
- Isbn
- 9781631571114
- Media category
- computer
- Media MARC source
- isbdmedia
- Media type code
-
- c
- http://library.link/vocab/ext/overdrive/overdriveId
- 832647
- Reformatting quality
- access
- Specific material designation
- remote
- System control number
- (OCoLC)930531027
- Label
- The connected consumer, Dinesh Kumar
- Note
- Title from PDF title page (viewed on November 25, 2015)
- Bibliography note
- Includes bibliographical references (pages 149-156) and index
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Color
- multicolored
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- 1. Traditional marketing faces a challenge today -- 2. The age of e-commerce -- 3. The connected customer -- 4. The connected company -- 5. Data mining and analytics -- 6. Marketing communications for the connected consumer -- 7. Measuring web equity -- 8. Future of consumer behavior -- References -- Index
- Control code
- 930531027
- Dimensions
- unknown
- Edition
- First edition.
- Extent
- 1 online resource (160 pages).
- File format
- multiple file formats
- Form of item
- online
- Isbn
- 9781631571114
- Media category
- computer
- Media MARC source
- isbdmedia
- Media type code
-
- c
- http://library.link/vocab/ext/overdrive/overdriveId
- 832647
- Reformatting quality
- access
- Specific material designation
- remote
- System control number
- (OCoLC)930531027
Subject
- BUSINESS & ECONOMICS -- Management Science
- BUSINESS & ECONOMICS -- Organizational Behavior
- Consumer behavior
- Consumer behavior
- Internet marketing
- Internet marketing
- connected consumer
- consumer behavior
- consumer decision journey
- data analytics
- digital marketing
- e-commerce
- financial inclusion
- marketing
- BUSINESS & ECONOMICS -- Industrial Management
- BUSINESS & ECONOMICS -- Management
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.umsl.edu/portal/The-connected-consumer-Dinesh-Kumar/bbg7i-7U9Us/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.umsl.edu/portal/The-connected-consumer-Dinesh-Kumar/bbg7i-7U9Us/">The connected consumer, Dinesh Kumar</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.umsl.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.umsl.edu/">University of Missouri-St. Louis Libraries</a></span></span></span></span></div>
