Coverart for item
The Resource The dominant influence of marketing in the 21st century : the marketing leviathan, edited by Philip J. Kitchen, Esc Rennes School of Business, France

The dominant influence of marketing in the 21st century : the marketing leviathan, edited by Philip J. Kitchen, Esc Rennes School of Business, France

Label
The dominant influence of marketing in the 21st century : the marketing leviathan
Title
The dominant influence of marketing in the 21st century
Title remainder
the marketing leviathan
Statement of responsibility
edited by Philip J. Kitchen, Esc Rennes School of Business, France
Contributor
Author
Editor
Subject
Language
eng
Cataloging source
DLC
Dewey number
381
Illustrations
illustrations
Index
index present
LC call number
HF5415
LC item number
.D639 2013
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Kitchen, Philip J.
  • Kitchen, Philip J
http://library.link/vocab/subjectName
  • Marketing
  • Internet marketing
  • Customer services
Label
The dominant influence of marketing in the 21st century : the marketing leviathan, edited by Philip J. Kitchen, Esc Rennes School of Business, France
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier.
Content category
text
Content type code
txt
Content type MARC source
rdacontent.
Contents
  • Kitchen, Philip J.
  • 7
  • 3
  • Who Is Like unto the Beast? Tall Tales of Fail Whales
  • Stephen Brown
  • Brown, Stephen
  • 28
  • 4
  • Seven Simple Rules to Better Customer Service
  • Charles R. Taylor
  • 1
  • Taylor, Charles R.
  • 48
  • 5
  • Ninety Trillion Spams and Counting: Rethinking the Marketing Social Contract in a Web 2.0 World
  • Fred K. Beard
  • Beard, Fred K.
  • 66
  • 6
  • Cloud as a New IMC Tool: How to Make Our Marketing More Ubiquitous
  • Shintaro Okazaki
  • Introduction
  • Okazaki, Shintaro
  • 95
  • 7
  • The Age of Organisationalism
  • Philip J. Kitchen
  • Kitchen, Philip J.
  • 113
  • Philip J. Kitchen
  • Kitchen, Philip J.
  • 1
  • 2
  • The Recasting, Questionability and Applicability of Hobbes' Leviathan
  • Philip J. Kitchen
Control code
825733617
Dimensions
23 cm
Extent
xiv, 138 pages
Isbn
9780230296831
Lccn
2013014633
Media category
unmediated
Media MARC source
rdamedia.
Media type code
n
Other physical details
illustrations
System control number
(OCoLC)825733617
Label
The dominant influence of marketing in the 21st century : the marketing leviathan, edited by Philip J. Kitchen, Esc Rennes School of Business, France
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier.
Content category
text
Content type code
txt
Content type MARC source
rdacontent.
Contents
  • Kitchen, Philip J.
  • 7
  • 3
  • Who Is Like unto the Beast? Tall Tales of Fail Whales
  • Stephen Brown
  • Brown, Stephen
  • 28
  • 4
  • Seven Simple Rules to Better Customer Service
  • Charles R. Taylor
  • 1
  • Taylor, Charles R.
  • 48
  • 5
  • Ninety Trillion Spams and Counting: Rethinking the Marketing Social Contract in a Web 2.0 World
  • Fred K. Beard
  • Beard, Fred K.
  • 66
  • 6
  • Cloud as a New IMC Tool: How to Make Our Marketing More Ubiquitous
  • Shintaro Okazaki
  • Introduction
  • Okazaki, Shintaro
  • 95
  • 7
  • The Age of Organisationalism
  • Philip J. Kitchen
  • Kitchen, Philip J.
  • 113
  • Philip J. Kitchen
  • Kitchen, Philip J.
  • 1
  • 2
  • The Recasting, Questionability and Applicability of Hobbes' Leviathan
  • Philip J. Kitchen
Control code
825733617
Dimensions
23 cm
Extent
xiv, 138 pages
Isbn
9780230296831
Lccn
2013014633
Media category
unmediated
Media MARC source
rdamedia.
Media type code
n
Other physical details
illustrations
System control number
(OCoLC)825733617

Library Locations

    • Thomas Jefferson LibraryBorrow it
      1 University Blvd, St. Louis, MO, 63121, US
      38.710138 -90.311107
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