Coverart for item
The Resource The emerging high-tech consumer : a market profile and marketing strategy implications, edited by Allan C. Reddy

The emerging high-tech consumer : a market profile and marketing strategy implications, edited by Allan C. Reddy

Label
The emerging high-tech consumer : a market profile and marketing strategy implications
Title
The emerging high-tech consumer
Title remainder
a market profile and marketing strategy implications
Statement of responsibility
edited by Allan C. Reddy
Contributor
Subject
Genre
Language
eng
Member of
Cataloging source
N$T
Dewey number
658.8/34/08621
Illustrations
illustrations
Index
index present
Language note
English
LC call number
HF5415.32
LC item number
.E527 1997eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
Reddy, Allan C
http://library.link/vocab/subjectName
  • Affluent consumers
  • High technology
  • Internet
  • BUSINESS & ECONOMICS
  • Affluent consumers
  • High technology
  • Internet
  • Marketing
  • Consumentengedrag
  • Hoogwaardige technologie
  • Internet
Label
The emerging high-tech consumer : a market profile and marketing strategy implications, edited by Allan C. Reddy
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages 145-152) and indexes
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
High-tech consumers and business-to-business markets / Bruce D. Buskirk and Allan C. Reddy -- The internet as a medium in delivering education / Ron Barnette and Allan C. Reddy -- The Telecommunications Act and the high-tech consumer / James A. Muncy -- The high-tech innovator : a model and scale for measurement / Jacqueline K. Eastman -- Quality and the high-tech consumer / Claude R. Superville and Allan C. Reddy -- Global consumers / Niren M. Vyas and Allan C. Reddy -- Distribution considerations in marketing to high-tech consumers / Carol C. Bienstock -- Conclusion : marketing strategy implications / Allan C. Reddy -- Appendix A : researching industry information electronically / Ruth Pagell -- Appendix B : internet marketing ; Appendic C : just-in-time retailing / Allan C. Reddy
Control code
51812988
Dimensions
unknown
Extent
1 online resource (xii, 160 pages)
Form of item
online
Isbn
9781567200720
Lccn
96046713
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations
Specific material designation
remote
System control number
(OCoLC)51812988
Label
The emerging high-tech consumer : a market profile and marketing strategy implications, edited by Allan C. Reddy
Publication
Bibliography note
Includes bibliographical references (pages 145-152) and indexes
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
High-tech consumers and business-to-business markets / Bruce D. Buskirk and Allan C. Reddy -- The internet as a medium in delivering education / Ron Barnette and Allan C. Reddy -- The Telecommunications Act and the high-tech consumer / James A. Muncy -- The high-tech innovator : a model and scale for measurement / Jacqueline K. Eastman -- Quality and the high-tech consumer / Claude R. Superville and Allan C. Reddy -- Global consumers / Niren M. Vyas and Allan C. Reddy -- Distribution considerations in marketing to high-tech consumers / Carol C. Bienstock -- Conclusion : marketing strategy implications / Allan C. Reddy -- Appendix A : researching industry information electronically / Ruth Pagell -- Appendix B : internet marketing ; Appendic C : just-in-time retailing / Allan C. Reddy
Control code
51812988
Dimensions
unknown
Extent
1 online resource (xii, 160 pages)
Form of item
online
Isbn
9781567200720
Lccn
96046713
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations
Specific material designation
remote
System control number
(OCoLC)51812988

Library Locations

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      1 University Blvd, St. Louis, MO, 63121, US
      38.710138 -90.311107
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