The Resource The father of spin : Edward L. Bernays & the birth of public relations, Larry Tye
The father of spin : Edward L. Bernays & the birth of public relations, Larry Tye
Resource Information
The item The father of spin : Edward L. Bernays & the birth of public relations, Larry Tye represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Missouri-St. Louis Libraries.This item is available to borrow from 1 library branch.
Resource Information
The item The father of spin : Edward L. Bernays & the birth of public relations, Larry Tye represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Missouri-St. Louis Libraries.
This item is available to borrow from 1 library branch.
- Summary
-
- The Father of Spin is the first full-length biography of the legendary Edward L. Bernays, who, beginning in the 1920s, was one of the first and most successful practitioners of the art of public relations. This book tells of Bernays's great campaigns, including
- His precedent-setting work for the American Tobacco Company, climaxed by a parade of cigarette-smoking debutantes down Fifth Avenue on Easter Sunday that recast smoking as an act of liberation for women, helped convince a generation of women to light up, and made headlines from coast to coast. He transformed the color green into an American favorite to blend in with the green of the Lucky Strike package, and he convinced weight-conscious women that a cigarette was just the thing to substitute for a sweet. And he did it all without anyone knowing his client was behind it. How he and his client the United Fruit Company helped engineer the overthrow of the socialist regime in Guatemala in the 195Os
- How he borrowed ideas from his uncle Sigmund Freud to push people to buy products they didn't need and to shape the way they perceived issues and the very way they believed. And what Bernays did for tobacco and fruit peddlers, he also did for politicians, including Calvin Coolidge and Herbert Hoover
- Language
- eng
- Edition
- 1st ed.
- Extent
- xi, 306 pages, 16 unnumbered pages of plates
- Contents
-
- ch. 5.
- Rationale for a profession
- ch. 6.
- Getting personal
- ch. 7.
- At the office
- ch. 8.
- Going to war
- ch. 9.
- Uncle Sigi
- ch. 1.
- ch. 10.
- Cambridge years
- ch. 11.
- One last ride
- ch. 12.
- Question of paternity
- Starting with symbols
- ch. 2.
- Lighting up America
- ch. 3.
- Big think
- ch. 4.
- Setting the spin
- Isbn
- 9780517704356
- Label
- The father of spin : Edward L. Bernays & the birth of public relations
- Title
- The father of spin
- Title remainder
- Edward L. Bernays & the birth of public relations
- Statement of responsibility
- Larry Tye
- Language
- eng
- Summary
-
- The Father of Spin is the first full-length biography of the legendary Edward L. Bernays, who, beginning in the 1920s, was one of the first and most successful practitioners of the art of public relations. This book tells of Bernays's great campaigns, including
- His precedent-setting work for the American Tobacco Company, climaxed by a parade of cigarette-smoking debutantes down Fifth Avenue on Easter Sunday that recast smoking as an act of liberation for women, helped convince a generation of women to light up, and made headlines from coast to coast. He transformed the color green into an American favorite to blend in with the green of the Lucky Strike package, and he convinced weight-conscious women that a cigarette was just the thing to substitute for a sweet. And he did it all without anyone knowing his client was behind it. How he and his client the United Fruit Company helped engineer the overthrow of the socialist regime in Guatemala in the 195Os
- How he borrowed ideas from his uncle Sigmund Freud to push people to buy products they didn't need and to shape the way they perceived issues and the very way they believed. And what Bernays did for tobacco and fruit peddlers, he also did for politicians, including Calvin Coolidge and Herbert Hoover
- Biography type
- individual biography
- Cataloging source
- DLC
- http://library.link/vocab/creatorName
- Tye, Larry
- Dewey number
- 659.2
- Illustrations
-
- illustrations
- plates
- Index
- index present
- LC call number
- HM263
- LC item number
- .T94 1998
- Literary form
- non fiction
- Nature of contents
- bibliography
- http://library.link/vocab/subjectName
-
- Public relations
- Public relations consultants
- Bernays, Edward L
- Label
- The father of spin : Edward L. Bernays & the birth of public relations, Larry Tye
- Bibliography note
- Includes bibliographical references (pages 288-294) and index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
-
- ch. 5.
- Rationale for a profession
- ch. 6.
- Getting personal
- ch. 7.
- At the office
- ch. 8.
- Going to war
- ch. 9.
- Uncle Sigi
- ch. 1.
- ch. 10.
- Cambridge years
- ch. 11.
- One last ride
- ch. 12.
- Question of paternity
- Starting with symbols
- ch. 2.
- Lighting up America
- ch. 3.
- Big think
- ch. 4.
- Setting the spin
- Control code
- 37902406
- Dimensions
- 24 cm
- Edition
- 1st ed.
- Extent
- xi, 306 pages, 16 unnumbered pages of plates
- Isbn
- 9780517704356
- Isbn Type
- (alk. paper)
- Lccn
- 97045083
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- Other physical details
- illustrations
- Label
- The father of spin : Edward L. Bernays & the birth of public relations, Larry Tye
- Bibliography note
- Includes bibliographical references (pages 288-294) and index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
-
- ch. 5.
- Rationale for a profession
- ch. 6.
- Getting personal
- ch. 7.
- At the office
- ch. 8.
- Going to war
- ch. 9.
- Uncle Sigi
- ch. 1.
- ch. 10.
- Cambridge years
- ch. 11.
- One last ride
- ch. 12.
- Question of paternity
- Starting with symbols
- ch. 2.
- Lighting up America
- ch. 3.
- Big think
- ch. 4.
- Setting the spin
- Control code
- 37902406
- Dimensions
- 24 cm
- Edition
- 1st ed.
- Extent
- xi, 306 pages, 16 unnumbered pages of plates
- Isbn
- 9780517704356
- Isbn Type
- (alk. paper)
- Lccn
- 97045083
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- Other physical details
- illustrations
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.umsl.edu/portal/The-father-of-spin--Edward-L.-Bernays--the/MwvYrTS3bIY/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.umsl.edu/portal/The-father-of-spin--Edward-L.-Bernays--the/MwvYrTS3bIY/">The father of spin : Edward L. Bernays & the birth of public relations, Larry Tye</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.umsl.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.umsl.edu/">University of Missouri-St. Louis Libraries</a></span></span></span></span></div>
