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The Resource The father of spin : Edward L. Bernays & the birth of public relations, Larry Tye

The father of spin : Edward L. Bernays & the birth of public relations, Larry Tye

Label
The father of spin : Edward L. Bernays & the birth of public relations
Title
The father of spin
Title remainder
Edward L. Bernays & the birth of public relations
Statement of responsibility
Larry Tye
Creator
Subject
Genre
Language
eng
Summary
  • The Father of Spin is the first full-length biography of the legendary Edward L. Bernays, who, beginning in the 1920s, was one of the first and most successful practitioners of the art of public relations. This book tells of Bernays's great campaigns, including
  • His precedent-setting work for the American Tobacco Company, climaxed by a parade of cigarette-smoking debutantes down Fifth Avenue on Easter Sunday that recast smoking as an act of liberation for women, helped convince a generation of women to light up, and made headlines from coast to coast. He transformed the color green into an American favorite to blend in with the green of the Lucky Strike package, and he convinced weight-conscious women that a cigarette was just the thing to substitute for a sweet. And he did it all without anyone knowing his client was behind it. How he and his client the United Fruit Company helped engineer the overthrow of the socialist regime in Guatemala in the 195Os
  • How he borrowed ideas from his uncle Sigmund Freud to push people to buy products they didn't need and to shape the way they perceived issues and the very way they believed. And what Bernays did for tobacco and fruit peddlers, he also did for politicians, including Calvin Coolidge and Herbert Hoover
Biography type
individual biography
Cataloging source
DLC
http://library.link/vocab/creatorName
Tye, Larry
Dewey number
659.2
Illustrations
  • illustrations
  • plates
Index
index present
LC call number
HM263
LC item number
.T94 1998
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Public relations
  • Public relations consultants
  • Bernays, Edward L
Label
The father of spin : Edward L. Bernays & the birth of public relations, Larry Tye
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages 288-294) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • ch. 5.
  • Rationale for a profession
  • ch. 6.
  • Getting personal
  • ch. 7.
  • At the office
  • ch. 8.
  • Going to war
  • ch. 9.
  • Uncle Sigi
  • ch. 1.
  • ch. 10.
  • Cambridge years
  • ch. 11.
  • One last ride
  • ch. 12.
  • Question of paternity
  • Starting with symbols
  • ch. 2.
  • Lighting up America
  • ch. 3.
  • Big think
  • ch. 4.
  • Setting the spin
Control code
37902406
Dimensions
24 cm
Edition
1st ed.
Extent
xi, 306 pages, 16 unnumbered pages of plates
Isbn
9780517704356
Isbn Type
(alk. paper)
Lccn
97045083
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
Label
The father of spin : Edward L. Bernays & the birth of public relations, Larry Tye
Publication
Bibliography note
Includes bibliographical references (pages 288-294) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • ch. 5.
  • Rationale for a profession
  • ch. 6.
  • Getting personal
  • ch. 7.
  • At the office
  • ch. 8.
  • Going to war
  • ch. 9.
  • Uncle Sigi
  • ch. 1.
  • ch. 10.
  • Cambridge years
  • ch. 11.
  • One last ride
  • ch. 12.
  • Question of paternity
  • Starting with symbols
  • ch. 2.
  • Lighting up America
  • ch. 3.
  • Big think
  • ch. 4.
  • Setting the spin
Control code
37902406
Dimensions
24 cm
Edition
1st ed.
Extent
xi, 306 pages, 16 unnumbered pages of plates
Isbn
9780517704356
Isbn Type
(alk. paper)
Lccn
97045083
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations

Library Locations

    • Thomas Jefferson LibraryBorrow it
      1 University Blvd, St. Louis, MO, 63121, US
      38.710138 -90.311107
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