Coverart for item
The Resource The growth drivers : the definitive guide to building marketing capabilities, Andy Bird and Mhairi McEwan, (electronic resource)

The growth drivers : the definitive guide to building marketing capabilities, Andy Bird and Mhairi McEwan, (electronic resource)

Label
The growth drivers : the definitive guide to building marketing capabilities
Title
The growth drivers
Title remainder
the definitive guide to building marketing capabilities
Statement of responsibility
Andy Bird and Mhairi McEwan
Creator
Contributor
Subject
Language
eng
Summary
  • "The Growth Drivers is not only a practical guide to building marketing capabilities it explains why it is critical that organisations invest in the capabilities needed to excel at customer-centric marketing to drive growth"--
  • "The Growth Drivers is not only a practical guide to building marketing capabilities it explains why it is critical that organisations invest in the capabilities needed to excel at customer-centric marketing to drive growth"--
  • "The Growth Drivers is not only a practical guide to building marketing capabilities it explains why it is critical that organisations invest in the capabilities needed to excel at customer-centric marketing to drive growth"--
Assigning source
  • Provided by publisher
  • Provided by publisher
  • Provided by publisher
Cataloging source
DLC
http://library.link/vocab/creatorName
Bird, Andy
Dewey number
658.8/02
LC call number
HF5415.127
LC item number
.B57 2012
http://library.link/vocab/relatedWorkOrContributorName
McEwan, Mhairi
http://library.link/vocab/subjectName
  • Market segmentation
  • Economic development
  • Investments
  • BUSINESS & ECONOMICS / Marketing / General
Label
The growth drivers : the definitive guide to building marketing capabilities, Andy Bird and Mhairi McEwan, (electronic resource)
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Control code
OCM1bookssj0000537307
Dimensions
24 cm.
Dimensions
unknown
Extent
xxi, 294 p.
Governing access note
License restrictions may limit access
Isbn
9781119953319
Isbn Type
(hardback)
Lccn
2011034158
Other physical details
ill.
Specific material designation
remote
System control number
(WaSeSS)ssj0000537307
Label
The growth drivers : the definitive guide to building marketing capabilities, Andy Bird and Mhairi McEwan, (electronic resource)
Publication
Bibliography note
Includes bibliographical references and index
Control code
OCM1bookssj0000537307
Dimensions
24 cm.
Dimensions
unknown
Extent
xxi, 294 p.
Governing access note
License restrictions may limit access
Isbn
9781119953319
Isbn Type
(hardback)
Lccn
2011034158
Other physical details
ill.
Specific material designation
remote
System control number
(WaSeSS)ssj0000537307

Library Locations

    • Thomas Jefferson LibraryBorrow it
      1 University Blvd, St. Louis, MO, 63121, US
      38.710138 -90.311107
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